http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2010 Tue, 16 Mar 2010 08:39:11 +0100 http://blogs.law.harvard.edu/tech/rss If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales. http://www.bizreport.com/2010/03/fans_and_friends_more_likely_to_purchase.html http://www.bizreport.com/2010/03/fans_and_friends_more_likely_to_purchase.html Social Marketing Research Facebook research social marketing social media Twitter Tue, 16 Mar 2010 08:39:11 +0100 A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email marketplace. http://www.bizreport.com/2010/03/strongmail_moves_into_social_with_new_release.html http://www.bizreport.com/2010/03/strongmail_moves_into_social_with_new_release.html Email Marketing Research Social Marketing Trends & Ideas email marketing email sharing eMarketer social marketing social sharing StrongMail Tue, 16 Mar 2010 05:56:55 +0100 There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The Project for Excellence in Journalism released the results of their recent survey which shows that less that 20% of consumers are willing to pay for content, which is more bad news for publishing houses. http://www.bizreport.com/2010/03/consumers_wont_pay_for_online_news_says_survey.html http://www.bizreport.com/2010/03/consumers_wont_pay_for_online_news_says_survey.html Blogs & Content Research content monetization online content online publishing pay for content Pew Research Project for Excellence in Journalism Tue, 16 Mar 2010 04:51:33 +0100 Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. http://www.bizreport.com/2010/03/unica_survey_reveals_marketers_continuing_enthusiasm_for_soci.html http://www.bizreport.com/2010/03/unica_survey_reveals_marketers_continuing_enthusiasm_for_soci.html Research Social Marketing microblogging research social marketing social media social networking Tue, 16 Mar 2010 03:31:19 +0100 Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to Facebook) and nearly 350% (Twitter access) respectively. Access by smartphones alone have increased by more than 30%. http://www.bizreport.com/2010/03/mobile_consumers_show_high_social_tendencies.html http://www.bizreport.com/2010/03/mobile_consumers_show_high_social_tendencies.html Mobile Marketing Research Social Marketing Trends & Ideas comScore Facebook Hitwise mobile marketing mobile social marketing social marketing Twitter Tue, 16 Mar 2010 02:46:28 +0100 Mobile users are increasingly seeing their devices as a way to conduct financial transactions, according to a recent survey from BuzzCity and, with a bit more consumer awareness and education, the trend could really take off. http://www.bizreport.com/2010/03/buzzcity_mobiles_becoming_virtual_wallets.html http://www.bizreport.com/2010/03/buzzcity_mobiles_becoming_virtual_wallets.html Mobile Marketing Research m-commerce mobile banking mobile marketing mobile transactions Tue, 16 Mar 2010 02:22:34 +0100 Here's something marketers don't hear every day - there's an audience out there ready and waiting for you to send them some marketing messages. According to new research by Compete, smartphone users want your m-coupons. http://www.bizreport.com/2010/03/smartphone_users_want_m-coupons.html http://www.bizreport.com/2010/03/smartphone_users_want_m-coupons.html Mobile Marketing Research m-coupons mobile commerce mobile marketing research smartphone Mon, 15 Mar 2010 11:42:26 +0100 Last year may have been hard for online businesses, but online scammers were raking it in, according to a report by the Internet Crime Complaint Center (IC3). http://www.bizreport.com/2010/03/ic3_annual_report_2009_a_good_year_for_internet_scammers.html http://www.bizreport.com/2010/03/ic3_annual_report_2009_a_good_year_for_internet_scammers.html Law & Regulation Research cyber-crime Internet online fraud Mon, 15 Mar 2010 10:37:42 +0100 New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news for marketers. http://www.bizreport.com/2010/03/smartphone_users_loyal_to_brand.html http://www.bizreport.com/2010/03/smartphone_users_loyal_to_brand.html Mobile Marketing Research Trends & Ideas Android Blackberry iPhone mobile handsets mobile marketing smartphones WiFi Mon, 15 Mar 2010 08:10:34 +0100 Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you altogether. That according to a recent report from the CMO Council. http://www.bizreport.com/2010/03/cmo_council_loyalty_programs_fail_because_they_dont_connect.html http://www.bizreport.com/2010/03/cmo_council_loyalty_programs_fail_because_they_dont_connect.html Loyalty Marketing Research Trends & Ideas CMO Council email marketing loyalty messaging loyalty programs relevant content rewards programs Mon, 15 Mar 2010 07:34:10 +0100 Despite being the savviest Internet shoppers and the biggest spenders in Europe, many British shoppers are unaware of their legal rights when purchasing online, according to a new U.K. government survey. http://www.bizreport.com/2010/03/british_online_shoppers_should_be_read_their_rights.html http://www.bizreport.com/2010/03/british_online_shoppers_should_be_read_their_rights.html Ecommerce Law & Regulation Research consumer rights europe online shopping Mon, 15 Mar 2010 03:21:50 +0100 The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. http://www.bizreport.com/2010/03/online_video_up_10_yoy.html http://www.bizreport.com/2010/03/online_video_up_10_yoy.html Research Trends & Ideas Viral Marketing comScore NielsenWire online video video advertising video viewers Mon, 15 Mar 2010 02:47:39 +0100 What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the definition must encompass most users, right? Wrong. http://www.bizreport.com/2010/03/less_than_a_quarter_of_twitter_users_active.html http://www.bizreport.com/2010/03/less_than_a_quarter_of_twitter_users_active.html Research Social Marketing micro-blogging social marketing social media Twitter Fri, 12 Mar 2010 11:29:47 +0100 Google pressed "play" on the mobile display ad dashboard for YouTube this week, hoping to take advantage of the huge increase in mobile traffic the video site experienced last year. http://www.bizreport.com/2010/03/display_ads_arrive_on_youtube_mobile_sites.html http://www.bizreport.com/2010/03/display_ads_arrive_on_youtube_mobile_sites.html Advertising Mobile Marketing advertising display advertising Internet mobile marketing mobile web YouTube Fri, 12 Mar 2010 06:04:51 +0100 A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore. http://www.bizreport.com/2010/03/search_traffic_down_facebook_search_queries_up.html http://www.bizreport.com/2010/03/search_traffic_down_facebook_search_queries_up.html Research Search Marketing comScore search engines search marketing social network Fri, 12 Mar 2010 04:37:54 +0100