http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2009 Fri, 03 Jul 2009 03:59:16 +0100 http://blogs.law.harvard.edu/tech/rss Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. http://www.bizreport.com/2009/07/exacttarget_get_email_addresses_while_consumers_shop.html http://www.bizreport.com/2009/07/exacttarget_get_email_addresses_while_consumers_shop.html Ecommerce Email Marketing Research Social Marketing Trends & Ideas email engagement email list building email lists email marketing emails ExactTarget Fri, 03 Jul 2009 03:59:16 +0100 If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers to figure out how much home they can afford based on their monthly rent. http://www.bizreport.com/2009/07/a_new_use_for_online_ads_calculations.html http://www.bizreport.com/2009/07/a_new_use_for_online_ads_calculations.html Advertising Ecommerce Trends & Ideas Dapper display ads online advertising Prudential Real Estate rich media Fri, 03 Jul 2009 02:49:51 +0100 Touting better ways to build brand and deliver an 'experience' ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver brand experiences to new consumers across the web. http://www.bizreport.com/2009/07/opa_releases_new_ad_units.html http://www.bizreport.com/2009/07/opa_releases_new_ad_units.html Advertising Blogs & Content Trends & Ideas ad formats ad units online advertising Online Publishers Association Fri, 03 Jul 2009 02:14:32 +0100 If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start. http://www.bizreport.com/2009/07/ea_offers_gaming_ad_advice.html http://www.bizreport.com/2009/07/ea_offers_gaming_ad_advice.html Advertising Blogs & Content Ecommerce Research Trends & Ideas Electronic Arts Entertainment Software Association games in game advertising in-game advertising online gaming Thu, 02 Jul 2009 01:34:03 +0100 Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. http://www.bizreport.com/2009/07/jivox_adds_map-targeting_and_creation_tools_to_ad_suite.html http://www.bizreport.com/2009/07/jivox_adds_map-targeting_and_creation_tools_to_ad_suite.html Advertising Ecommerce Trends & Ideas Viral Marketing Jivox video ads video advertising video marketing viral marketing Thu, 02 Jul 2009 01:31:19 +0100 Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. http://www.bizreport.com/2009/07/ads_for_cheaper_mobile_plans.html http://www.bizreport.com/2009/07/ads_for_cheaper_mobile_plans.html Mobile Marketing Research Trends & Ideas E-Plus mobile advertising mobile marketing mobile phones mobiles Thu, 02 Jul 2009 01:27:13 +0100 Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds. http://www.bizreport.com/2009/07/merchantcircle_offers_city-centric_coupons.html http://www.bizreport.com/2009/07/merchantcircle_offers_city-centric_coupons.html Advertising Ecommerce Research Trends & Ideas coupon ecommerce local advertising local coupons local merchants Merchant Circle Twitter Wed, 01 Jul 2009 04:15:14 +0100 When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz going to be enough to unseat Google from their top dog position? A new report from the Catalyst Group indicates it will not. http://www.bizreport.com/2009/07/catalyst_googlers_like_bing_but_wont_remain_loyal.html http://www.bizreport.com/2009/07/catalyst_googlers_like_bing_but_wont_remain_loyal.html Research Search Marketing Trends & Ideas Bing Google Microsoft paid search search engines search marketing search queries search results Wed, 01 Jul 2009 02:24:29 +0100 If you've ever been frustrated with the rate of online shopping cart abandonment or wonder why consumers skip out of an online store without finalizing their purchases, your solution could be close. Analytics firm Kampyle is offering etailers insight into why consumers are abandoning shopping carts. http://www.bizreport.com/2009/07/kampyle_offers_reasons_consumers_abandon_shopping_carts.html http://www.bizreport.com/2009/07/kampyle_offers_reasons_consumers_abandon_shopping_carts.html Advertising Ecommerce Research Trends & Ideas consumer intent ecommerce etailer Google Analytics Kampyle online shopping shopping cart abandonment Wed, 01 Jul 2009 01:01:46 +0100 Word is out that Facebook's marketing arm could be a problem for marketers. Earlier this year the social network announced it would hit $550 million in revenue for the year. However, news that fraudsters are targeting the social network have many advertisers up in arms over this new hurdle to their business. http://www.bizreport.com/2009/06/what_social_click_fraud_means_for_marketers.html http://www.bizreport.com/2009/06/what_social_click_fraud_means_for_marketers.html Advertising Blogs & Content Ecommerce Research Social Marketing Trends & Ideas Anchor Intelligence botnets click fraud Facebook Facebook click fraud fraudulent clicks social marketing social networks Tue, 30 Jun 2009 04:04:29 +0100 When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming from botnets. http://www.bizreport.com/2009/06/messagelabs_spam_flies_past_90.html http://www.bizreport.com/2009/06/messagelabs_spam_flies_past_90.html Advertising Domain Names Ecommerce Email Marketing Research Trends & Ideas botnets email marketing MessageLabs phishing spam spam filter spam threats Symantec Tue, 30 Jun 2009 02:30:23 +0100 B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50 million strong. http://www.bizreport.com/2009/06/exelate_bizo_partner_for_b2b_marketers.html http://www.bizreport.com/2009/06/exelate_bizo_partner_for_b2b_marketers.html Advertising Ecommerce Research Trends & Ideas advertising B2B B2B marketing Bizo eXelate online shopping purchase intent Tue, 30 Jun 2009 01:10:04 +0100 Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps. http://www.bizreport.com/2009/06/offerpal_tapjoy_partner_for_app_monetization.html http://www.bizreport.com/2009/06/offerpal_tapjoy_partner_for_app_monetization.html Mobile Marketing Research Trends & Ideas app advertising app monetization mobile apps mobile marketing Offerpal Media Tapjoy Mon, 29 Jun 2009 01:34:13 +0100 Online advertising revenue optimization service PubMatic has released a new tool that could help publishers and marketers keep a better grasp on ads. Called Ad Price Prediction, the tool literally predicts the cost of an ad unit in real time. http://www.bizreport.com/2009/06/pubmatic_predicts_ad_prices_in_real_time.html http://www.bizreport.com/2009/06/pubmatic_predicts_ad_prices_in_real_time.html Advertising Blogs & Content Ecommerce Research Trends & Ideas ad price prediction advertising prediction online advertising online publisher PubMatic Mon, 29 Jun 2009 01:20:26 +0100 When it comes to all of the technology available to them, young women say the mobile phone is the most important, giving marketers an 'in' on which devices should be targeted for advertising. According to the latest information from the Women & Digital Life study from Solutions Research Group, more than 80% of young women are using wireless devices and nearly 20% are utilizing smartphone technology. http://www.bizreport.com/2009/06/study_young_women_connected_to_mobiles.html http://www.bizreport.com/2009/06/study_young_women_connected_to_mobiles.html Advertising Blogs & Content Mobile Marketing Research Social Marketing Trends & Ideas mobile marketing mobile phones social marketing social networks Solutions Research Group women Mon, 29 Jun 2009 01:07:07 +0100