http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2008 Thu, 15 May 2008 03:02:36 +0100 http://blogs.law.harvard.edu/tech/rss It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the way. http://www.bizreport.com/2008/05/report_worldwide_ugv_revenue_to_surpass_11_billion.html http://www.bizreport.com/2008/05/report_worldwide_ugv_revenue_to_surpass_11_billion.html Advertising Blogs & Content Social Marketing Trends & Ideas social marketing UGC UGV content Thu, 15 May 2008 03:02:36 +0100 Marketers may receive a bigger boost from online newspaper ads by placing their ads on the right pages. Though this isn't a novel concept, many marketers aren't following the simple rule. How can you determine which pages get the most traffic? By doing your research. http://www.bizreport.com/2008/05/online_newspaper_readers_consume_politics_jobs_information.html http://www.bizreport.com/2008/05/online_newspaper_readers_consume_politics_jobs_information.html Advertising Blogs & Content Research Trends & Ideas newspapers online advertising Thu, 15 May 2008 02:39:32 +0100 Online marketers can expect the rich media ad space on mobiles to continue growing over the next four years. According to a recent survey, rich media ads are expected to account for Euro $2.7 billion of the mobile ad spend by 2012. http://www.bizreport.com/2008/05/survey_rich_media_ads_to_reach_27_billion_euros.html http://www.bizreport.com/2008/05/survey_rich_media_ads_to_reach_27_billion_euros.html Mobile Marketing mobile marketing mobile television rich media ads Thu, 15 May 2008 02:26:48 +0100 Wouldn’t it be great if you could identify the next big viral videos to come out of YouTube and place your ads on them? Now you can. http://www.bizreport.com/2008/05/youtube_introduces_buzz_targeting.html http://www.bizreport.com/2008/05/youtube_introduces_buzz_targeting.html Advertising Viral Marketing online advertising online video viral marketing Wed, 14 May 2008 07:02:10 +0100 It seems that online advertising isn’t as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic. http://www.bizreport.com/2008/05/online_advertising_cpms_falling.html http://www.bizreport.com/2008/05/online_advertising_cpms_falling.html Advertising Research online advertising online publishing Wed, 14 May 2008 06:16:54 +0100 As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period. http://www.bizreport.com/2008/05/comscore_online_video_grows_60_year_over_year.html http://www.bizreport.com/2008/05/comscore_online_video_grows_60_year_over_year.html Research Viral Marketing online vdieo video advertising video sites Wed, 14 May 2008 02:33:21 +0100 If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. http://www.bizreport.com/2008/05/clear_channel_relaunch_offers_more_to_consumers_advertisers.html http://www.bizreport.com/2008/05/clear_channel_relaunch_offers_more_to_consumers_advertisers.html Advertising Blogs & Content Trends & Ideas Viral Marketing online advertising online content online radio Wed, 14 May 2008 02:22:07 +0100 The mobile web is still a developing entity for both consumers and marketers, which is one reason that some marketers are slow to adopt the medium. However, many reports indicate that ignoring mobile could be a huge faux pas for advertisers. So, how should marketers approach? http://www.bizreport.com/2008/05/is_free_the_key_to_mobile_video_adoption.html http://www.bizreport.com/2008/05/is_free_the_key_to_mobile_video_adoption.html Advertising Mobile Marketing Trends & Ideas Wed, 14 May 2008 02:09:01 +0100 Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results. http://www.bizreport.com/2008/05/will_yahoo_glue_pages_stick.html http://www.bizreport.com/2008/05/will_yahoo_glue_pages_stick.html Advertising Blogs & Content Internet Search Marketing Trends & Ideas search marketing SEM Tue, 13 May 2008 12:21:54 +0100 Coupon websites and comparison shopping engines are seeing increased traffic compared to this time last year, according to Hitwise Intelligence. http://www.bizreport.com/2008/05/coupon_comparison_sites_experience_traffic_growth.html http://www.bizreport.com/2008/05/coupon_comparison_sites_experience_traffic_growth.html E-commerce Research Search Marketing comparison shopping coupon online shopping Tue, 13 May 2008 06:34:49 +0100 The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website. http://www.bizreport.com/2008/05/google_friend_connect_socialising_the_web.html http://www.bizreport.com/2008/05/google_friend_connect_socialising_the_web.html Blogs & Content Social Marketing Trends & Ideas social networking Tue, 13 May 2008 04:16:29 +0100 Consumers who are looking for a little more from their favorite shopping hub may like a new offering from Tjoos. The company recently launched a new personal style recommendation platform. The platform does for clothes and accessories what comparison shopping engines do for electronics and health supplies. http://www.bizreport.com/2008/05/tjoos_launches_recommendation_platform.html http://www.bizreport.com/2008/05/tjoos_launches_recommendation_platform.html E-commerce ecommerce etailing Tue, 13 May 2008 03:00:00 +0100 Social networkers aren't content in going online with their friends; they want to take their friends mobile. According to a recent Nielsen Company report, just over 4 million US consumers access their favorite social sites via their mobiles. http://www.bizreport.com/2008/05/nielsen_social_networkers_are_going_mobile.html http://www.bizreport.com/2008/05/nielsen_social_networkers_are_going_mobile.html Mobile Marketing Trends & Ideas mobile marketing Tue, 13 May 2008 02:43:46 +0100 It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April. http://www.bizreport.com/2008/05/hitwise_myspace_takes_34_of_the_social_networking_pie.html http://www.bizreport.com/2008/05/hitwise_myspace_takes_34_of_the_social_networking_pie.html Research Social Marketing facebook myspace social marketing social networks Tue, 13 May 2008 02:25:23 +0100 Time-shifting technologies are increasingly popular, none more so than DVRs. One in four U.S. families uses a DVR to time-shift shows, so what effect does this have on the amount of attention paid to commercials? http://www.bizreport.com/2008/05/timeshifting_technology_threatens_commercials.html http://www.bizreport.com/2008/05/timeshifting_technology_threatens_commercials.html Advertising Research online advertising online video television commercial Mon, 12 May 2008 13:36:02 +0100