http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2010 Tue, 09 Feb 2010 11:58:41 +0100 http://blogs.law.harvard.edu/tech/rss Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40% of the near 5 billion minutes spent on the mobile web in December, 2009. http://www.bizreport.com/2010/02/uk_mobile_internet_users_spend_22_billion_minutes_on_facebook_in_one_month.html http://www.bizreport.com/2010/02/uk_mobile_internet_users_spend_22_billion_minutes_on_facebook_in_one_month.html Mobile Marketing Research mobile Internet mobile phone mobile web research smartphone social network U.K. Tue, 09 Feb 2010 11:58:41 +0100 Consumers appear to be becoming more comfortable with the idea of mobile banking, according to a new survey by Luth Research on behalf of the Mobile Marketing Association. Online marketers should take note as the findings bode well for the future of transactional-based mobile marketing techniques. http://www.bizreport.com/2010/02/mma_good_news_for_m-commerce_consumer_comfort_with_mobile_ba.html http://www.bizreport.com/2010/02/mma_good_news_for_m-commerce_consumer_comfort_with_mobile_ba.html Ecommerce Mobile Marketing Research m-commerce mobile banking mobile marketing mobile phone online banking Tue, 09 Feb 2010 11:05:04 +0100 When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. http://www.bizreport.com/2010/02/us_teens_texting_ten_times_per_hour.html http://www.bizreport.com/2010/02/us_teens_texting_ten_times_per_hour.html Mobile Marketing Research mobile marketing mobile phones SMS teens text messaging Tue, 09 Feb 2010 04:06:48 +0100 When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according to a recent Hitwise report. http://www.bizreport.com/2010/02/report_aussies_spending_more_time_online_in_the_same_places.html http://www.bizreport.com/2010/02/report_aussies_spending_more_time_online_in_the_same_places.html Blogs & Content Ecommerce Research Social Marketing Trends & Ideas Australian consumers ecommerce Hitwise online marketing social marketing social networking time spent online Tue, 09 Feb 2010 03:56:11 +0100 Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement and decision making is now based on their feeling toward the overall brand. http://www.bizreport.com/2010/02/brand_keys_this_is_the_decade_of_brand.html http://www.bizreport.com/2010/02/brand_keys_this_is_the_decade_of_brand.html Advertising Research Trends & Ideas brand advertising brand category brand experience brand identity Brand Keys brand safety Tue, 09 Feb 2010 02:41:01 +0100 There are five population segments that tech marketers need to engage, and all are in the same overall demographic: the African-America demo. According to the recent BET study "African Americans Revealed" nearly one-third of discretionary spending by African-Americans is spent on computers, cell/smart phones and other electronics. http://www.bizreport.com/2010/02/bet_african-americans_are_tech_influencers.html http://www.bizreport.com/2010/02/bet_african-americans_are_tech_influencers.html Research Trends & Ideas African-Americans African-Americans Revealed study BET demographic advertising tech advertising technology purchases Tue, 09 Feb 2010 02:20:30 +0100 The first of 2010's big shopping days is less than a week away and while lovers look to grab a piece of each other's heart, retailers are focusing their efforts on grabbing as much of a consumer's wallet as possible. Indeed, online retailers should take note of a new NRF survey which suggests that online shoppers this Valentine's Day will spend, on average, more than consumers overall. http://www.bizreport.com/2010/02/online_shoppers_to_spend_more_than_offline_this_valentines_day.html http://www.bizreport.com/2010/02/online_shoppers_to_spend_more_than_offline_this_valentines_day.html Ecommerce Research consumer spending e-commerce online shopping research Valentine's Day Mon, 08 Feb 2010 10:03:16 +0100 A report out this morning from online advertising firm Akamai shows that 75% advertisers received Super Bowl traffic during Sunday night's big game. The biggest traffic hits, as is usually expected, happened early during the championship game between the New Orleans Saints and the Indianapolis Colts, with a sharp decline in the 4th Quarter. http://www.bizreport.com/2010/02/report_75_of_super_bowl_viewers_visited_advertiser_websites.html http://www.bizreport.com/2010/02/report_75_of_super_bowl_viewers_visited_advertiser_websites.html Advertising Research Trends & Ideas Akamai comScore online advertising online traffic sports advertising sports content Super Bowl traffic Mon, 08 Feb 2010 09:38:41 +0100 Online shopping inevitably concludes in home-delivery. However, many consumers aren't happy with the uncertainty of when a delivery is due to arrive at their home. A parcel delivery firm in the U.K. believes they've made receiving a delivery at home every bit as convenient as online shopping by providing a service that promises a one-hour delivery window. http://www.bizreport.com/2010/02/retailer_delivery_enhanced_with_one_hour_delivery_window_ser.html http://www.bizreport.com/2010/02/retailer_delivery_enhanced_with_one_hour_delivery_window_ser.html Ecommerce Trends & Ideas courier delivery service Internet online retailers online shopping Mon, 08 Feb 2010 03:44:53 +0100 In the coming year, online and mobile marketers may have a new venue in which to operate: the always on venue. The release of Apple's iPad is only weeks away, upgrades of e-book readers are coming and now rumors that other tech firms will soon roll out their own tablet type computers. These releases, according to a new report from Frank Magid & Associates, will bring consumers into the always-on arena, a place just waiting for marketers to join in. http://www.bizreport.com/2010/02/report_tablets_point_to_always-on_functionality.html http://www.bizreport.com/2010/02/report_tablets_point_to_always-on_functionality.html Advertising Blogs & Content Research Trends & Ideas Apple iPad e-books Frank Magid Associates mobile advertising online advertising SRG Research tablet computers Mon, 08 Feb 2010 03:32:59 +0100 It's an even numbered year and in the US that can mean only one thing: increased ad revenues thanks to elections and Olympics. Unfortunately a new Borrell Associates report indicates that online markets likely won't see much of the uptick in revenue. http://www.bizreport.com/2010/02/forecast_political_ad_spend_up_but_online_wont_see_it.html http://www.bizreport.com/2010/02/forecast_political_ad_spend_up_but_online_wont_see_it.html Advertising Research Borrell Associates online advertising political advertising politics sports advertising Mon, 08 Feb 2010 03:18:48 +0100 Online video viewing figures continue to rise significantly month on month and comScore's latest report for December shows Hulu breaking a few of its own records. http://www.bizreport.com/2010/02/comscore_reports_continued_growth_in_online_video_market.html http://www.bizreport.com/2010/02/comscore_reports_continued_growth_in_online_video_market.html Research Trends & Ideas comScore online video video audience video viewing Mon, 08 Feb 2010 01:26:43 +0100 After discovering that a significant amount of mobile sites get traffic from at least three regions outside their own, mobile analytics firm Motally advises that any investment in the mobile web should at least consider a global audience. http://www.bizreport.com/2010/02/80_mobile_websites_attract_global_audience.html http://www.bizreport.com/2010/02/80_mobile_websites_attract_global_audience.html Mobile Marketing Research feature phones mobile marketing mobile phones web traffic Fri, 05 Feb 2010 12:02:59 +0100 Local marketers may receive a boost from a new partnership between online hub eDeals and direct marketer Valpak. The partnership enables local marketers to distribute coupons and deals through a printable database. Having local coupons in one location makes it simpler for consumers to find and use the deals, which means more in-store traffic. http://www.bizreport.com/2010/02/valpak_edeals_partner_for_local_coupons.html http://www.bizreport.com/2010/02/valpak_edeals_partner_for_local_coupons.html Ecommerce Research Trends & Ideas couponing ecommerce eDeals local coupons local marketing online coupons online shopping Valpak Fri, 05 Feb 2010 10:50:00 +0100 To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to a new study by RJMetrics. http://www.bizreport.com/2010/02/twitter_sign-up_rate_decreasing.html http://www.bizreport.com/2010/02/twitter_sign-up_rate_decreasing.html Blogs & Content Research Social Marketing Trends & Ideas micro-blogging online communications trends Twitter Fri, 05 Feb 2010 10:28:49 +0100