http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2012 Wed, 16 May 2012 15:00:00 +0100 http://blogs.law.harvard.edu/tech/rss A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real time option. http://www.bizreport.com/2012/05/bizo-launches-real-time-bidding-option-bax.html http://www.bizreport.com/2012/05/bizo-launches-real-time-bidding-option-bax.html Advertising Ecommerce Trends & Ideas advertising tools BAX Bizo online advertising real time bidding RTB Wed, 16 May 2012 15:00:00 +0100 Over 4 out of 10 consumers have subscribed to a new product or service as a result of being offered a freebie, according to new research from iYogi Insights. http://www.bizreport.com/2012/05/freemium-model-works-well-for-online-movie-video-industry.html http://www.bizreport.com/2012/05/freemium-model-works-well-for-online-movie-video-industry.html Internet Research customer acquisition free trial Freemium online conversion online movies video-streaming Wed, 16 May 2012 10:04:08 +0100 The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. http://www.bizreport.com/2012/05/days-before-ipo-third-largest-us-advertiser-pulls-ads-from-f.html http://www.bizreport.com/2012/05/days-before-ipo-third-largest-us-advertiser-pulls-ads-from-f.html Research Social Marketing advertising Facebook social ads social marketing social network U.S. Wed, 16 May 2012 09:02:42 +0100 Higher levels of confidence making purchases online along with increasing levels of good service are driving consumers in the UK to continue spending on premium and luxury goods, despite the country's slide back into recession. http://www.bizreport.com/2012/05/despite-recession-uk-luxury-shoppers-to-spend-more-in-2012.html http://www.bizreport.com/2012/05/despite-recession-uk-luxury-shoppers-to-spend-more-in-2012.html Ecommerce Research consumer insight customer service ecommerce luxury online retail premium shopper recession UK Wed, 16 May 2012 07:36:15 +0100 New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. http://www.bizreport.com/2012/05/new-tools-to-improve-online-mobile-space.html http://www.bizreport.com/2012/05/new-tools-to-improve-online-mobile-space.html Advertising Ecommerce Mobile Marketing Trends & Ideas advertising advertising tools BlueKai Internet Broadcasting mobile marketing mobile tools SlideShark Wed, 16 May 2012 06:00:00 +0100 When it comes to tablets, so far, there is Apple and then the rest of the pack. Although Amazon's Kindle Fire came out of the gate swinging last November, numbers have since tapered off while Apple's iPad continues to move steadily forward. http://www.bizreport.com/2012/05/reports-apple-to-continue-tablet-dominance.html http://www.bizreport.com/2012/05/reports-apple-to-continue-tablet-dominance.html Mobile Marketing Research Trends & Ideas iSuppli mobile ad revenue mobile advertising mobile marketing mobile trends tablet ads tablet trends Velti Wed, 16 May 2012 03:26:15 +0100 The excitement of the impending Facebook IPO has prompted BIA/Kelsey to forecast social media revenues will increase by more than 20% annually through 2016. Meanwhile data from WordStream indicates Facebook's ad strength may not be ready for primetime. http://www.bizreport.com/2012/05/forecast-social-media-revenues-to-reach-98-billion-but-will.html http://www.bizreport.com/2012/05/forecast-social-media-revenues-to-reach-98-billion-but-will.html Advertising Research Social Marketing Trends & Ideas BIA/Kelsey Facebook IPO Google social ad performance social marketing social networks WordStream Tue, 15 May 2012 21:48:38 +0100 A new release from Corporate Visions may power up some business-to-business (B2B) campaigns. Called Power Tools for Demand Generation, the tools use storytelling to power targeted, relevant content. http://www.bizreport.com/2012/05/corporate-visions-releases-power-tools-for-online-advertisin.html http://www.bizreport.com/2012/05/corporate-visions-releases-power-tools-for-online-advertisin.html Advertising Trends & Ideas advertising tools Corporate Visions online advertising Tue, 15 May 2012 20:46:34 +0100 As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers. http://www.bizreport.com/2012/05/top-three-tips-for-mobile-marketers.html http://www.bizreport.com/2012/05/top-three-tips-for-mobile-marketers.html Mobile Marketing Research Trends & Ideas July Systems mobile ads mobile marketing mobile tips mobile trends Tue, 15 May 2012 20:39:35 +0100 It's this week's hot topic - Facebook's IPO. But amidst the financial fan-fare lies an undercurrent of mistrust among users, according to a new poll just released by AP-CNBC. http://www.bizreport.com/2012/05/as-ipo-looms-poll-reveals-undercurrent-of-user-mistrust-of-f.html http://www.bizreport.com/2012/05/as-ipo-looms-poll-reveals-undercurrent-of-user-mistrust-of-f.html Social Marketing ecommerce Facebook social marketing social network Tue, 15 May 2012 13:10:57 +0100 Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. http://www.bizreport.com/2012/05/twitter-uk-one-year-and-140-brands-later.html http://www.bizreport.com/2012/05/twitter-uk-one-year-and-140-brands-later.html Mobile Marketing Social Marketing brand awareness brand marketing microblogging mobile marketing social marketing Twitter UK Tue, 15 May 2012 12:26:56 +0100 Move over Yellow Pages, there's a new customer acquisition tool at the top of SMB's advertising must-do lists... Facebook. http://www.bizreport.com/2012/05/uk-facebook-tops-local-directories-for-smb-customer-acquisit.html http://www.bizreport.com/2012/05/uk-facebook-tops-local-directories-for-smb-customer-acquisit.html Advertising Research Social Marketing advertising customer acquisition new business online marketing small business tools SMB trends UK Tue, 15 May 2012 11:32:09 +0100 A new "feature" being tested on Facebook has people wondering whether the service will, as the social network has always promised, remain free for users. http://www.bizreport.com/2012/05/facebook-tests-pay-to-highlight-feature-for-status-updates.html http://www.bizreport.com/2012/05/facebook-tests-pay-to-highlight-feature-for-status-updates.html Social Marketing Facebook features social network Mon, 14 May 2012 08:08:28 +0100 Leo Burnett Worldwide, along with its marketing services branch, Arc Worldwide, have released the results of a study that reveal many Americans are using social media as part of their online shopping experience. Who are these social shoppers and how is social meeting their needs? http://www.bizreport.com/2012/05/how-is-social-media-meeting-shoppers-needs.html http://www.bizreport.com/2012/05/how-is-social-media-meeting-shoppers-needs.html Ecommerce Research Search Marketing online shopping research social commerce social media social platform social shopping Mon, 14 May 2012 07:32:05 +0100 A new survey by Frank N. Magid Associates reveals that growth in online social games is slowing in the U.S., even among the biggest social gaming group - women. http://www.bizreport.com/2012/05/social-gaming-growth-slows-women-playing-less.html http://www.bizreport.com/2012/05/social-gaming-growth-slows-women-playing-less.html Social Marketing Trends & Ideas gaming online gaming social gaming social network Mon, 14 May 2012 06:31:38 +0100