http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2013 Tue, 21 May 2013 23:27:49 +0100 http://blogs.law.harvard.edu/tech/rss New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for. Yankee Group suggest the virtual currency space will grow to more than $55 billion in 2017. http://www.bizreport.com/2013/05/tapjoy-ad-engagements-preferred-by-mobiles.html http://www.bizreport.com/2013/05/tapjoy-ad-engagements-preferred-by-mobiles.html Mobile Marketing Research Trends & Ideas Advertising Blogs & Content mobile content mobile content trends mobile marketing Tapjoy virtual currency trends Yankee Group Tue, 21 May 2013 23:27:49 +0100 Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working. http://ads.madisonlogic.com/clk?pub=133&pgr=118&src=1795&ctg=2&tstamp=20130521T124636&ast=26928&cmp=8338&crv=0&frm=594&yld=0&em=*|EMAIL|* http://ads.madisonlogic.com/clk?pub=133&pgr=118&src=1795&ctg=2&tstamp=20130521T124636&ast=26928&cmp=8338&crv=0&frm=594&yld=0&em=*|EMAIL|* Tue, 21 May 2013 15:47:00 +0100 A new survey from trade body IAB Europe reveals that there is a demographic that is spending a lot more time online today than they were several years ago - silver surfers. http://www.bizreport.com/2013/05/european-silver-surfers-media-consumption-moving-online.html http://www.bizreport.com/2013/05/european-silver-surfers-media-consumption-moving-online.html Internet Trends & Ideas demographics Europe Internet use mobile silver surfer Tue, 21 May 2013 08:36:52 +0100 Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media. http://www.bizreport.com/2013/05/social-sharing-call-to-action-in-digital-ads-drives-consumer.html http://www.bizreport.com/2013/05/social-sharing-call-to-action-in-digital-ads-drives-consumer.html Advertising Social Marketing brand marketing call-to-action digital ads email marketing social marketing Tue, 21 May 2013 06:41:27 +0100 Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal. http://www.bizreport.com/2013/05/google-play-in-app-sales-rise-700-yoy.html http://www.bizreport.com/2013/05/google-play-in-app-sales-rise-700-yoy.html Mobile Marketing Trends & Ideas apps Google Play in-app purchases mobile revenue sales Tue, 21 May 2013 05:58:36 +0100 eTailers, you aren't seeing things. According to data out from comScore desktop-ecommerce increased 13% in Q1 2013, to reach more than $50 billion. A strong showing considering the first quarter, in general, is a low sales time as consumers pay off holiday credit card bills, pay taxes and focus on their budget-based New Year's Resolutions. http://www.bizreport.com/2013/05/comscore-desktop-spending-up-13-yoy.html http://www.bizreport.com/2013/05/comscore-desktop-spending-up-13-yoy.html Ecommerce Research Trends & Ideas comScore ecommerce ecommerce trends Q1 ecommerce totals Tue, 21 May 2013 05:13:54 +0100 Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important to their marketing efforts. http://www.bizreport.com/2013/05/report-more-money-to-focus-on-branded-content.html http://www.bizreport.com/2013/05/report-more-money-to-focus-on-branded-content.html Blogs & Content Research Trends & Ideas branded content content trends MailOnline online content strategy Tue, 21 May 2013 05:10:59 +0100 The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a top-down, integrated marketing management approach that optimizes the value of all campaign activities. That's exactly what marketing optimization does - it gives marketers the ability to plan and prioritize all customer interactions in a way that maximizes economic outcomes while balancing the capacity to deliver and the likelihood to respond. http://ads.madisonlogic.com/clk?pub=133&pgr=118&src=1795&ctg=2&tstamp=20130520T103559&ast=26019&cmp=7951&crv=0&frm=594&yld=0&em=*|EMAIL|* http://ads.madisonlogic.com/clk?pub=133&pgr=118&src=1795&ctg=2&tstamp=20130520T103559&ast=26019&cmp=7951&crv=0&frm=594&yld=0&em=*|EMAIL|* Mon, 20 May 2013 15:37:11 +0100 YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television? http://www.bizreport.com/2013/05/ads-on-youtube-grow-but-tv-ads-considered-more-effective.html http://www.bizreport.com/2013/05/ads-on-youtube-grow-but-tv-ads-considered-more-effective.html Advertising advertising survey television user-generated video ads video viewing trends YouTube Mon, 20 May 2013 09:25:58 +0100 Affluent consumers aren't averse to purchasing online, according to a new report released by the Shullman Research Center. In fact, it is the preferred method of shopping for the well-off. http://www.bizreport.com/2013/05/online-preferred-shopping-environment-of-affluent-consumers.html http://www.bizreport.com/2013/05/online-preferred-shopping-environment-of-affluent-consumers.html Ecommerce Research affluent consumers affluent trends e-commerce luxury market mobile shopping online shopping Mon, 20 May 2013 07:19:14 +0100 Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their stores. http://www.bizreport.com/2013/05/top-3-tips-to-improve-webrooming-abilities.html http://www.bizreport.com/2013/05/top-3-tips-to-improve-webrooming-abilities.html Ecommerce Research Trends & Ideas ecommerce trends Empathica product research showrooming tips webrooming tips Mon, 20 May 2013 05:21:51 +0100 BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered. http://www.bizreport.com/2013/05/bluekai-rolls-out-3rd-party-data-options.html http://www.bizreport.com/2013/05/bluekai-rolls-out-3rd-party-data-options.html Advertising Ecommerce Trends & Ideas advertising data BlueKai data analysis data collection data collection tools third party data trends Mon, 20 May 2013 05:19:38 +0100 The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at the office. http://www.bizreport.com/2013/05/reports-social-cloud-offering-assist-to-small-businesses.html http://www.bizreport.com/2013/05/reports-social-cloud-offering-assist-to-small-businesses.html Ecommerce Research Social Marketing Trends & Ideas Carbonite facebook marketing SiteApps small business trends SMB tips social marketing Mon, 20 May 2013 05:13:15 +0100 Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for their own profit in 2013. Left unchecked, brandjackers can siphon your web traffic, erode brand value, and dip into your bottom line. Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online. http://ads.madisonlogic.com/clk?pub=133&pgr=118&src=1795&ctg=2&tstamp=20130517T124752&ast=26984&cmp=8415&crv=0&frm=594&yld=0&em=*|EMAIL|* http://ads.madisonlogic.com/clk?pub=133&pgr=118&src=1795&ctg=2&tstamp=20130517T124752&ast=26984&cmp=8415&crv=0&frm=594&yld=0&em=*|EMAIL|* Fri, 17 May 2013 15:48:37 +0100 Apple this week announced they had reached a major milestone - 50 billion apps have been downloaded from their App Store. Meanwhile, Google reveals that it isn't so very far behind. http://www.bizreport.com/2013/05/app-store-hits-50-billion-milestone-google-play-not-far-behi.html http://www.bizreport.com/2013/05/app-store-hits-50-billion-milestone-google-play-not-far-behi.html Mobile Marketing Trends & Ideas app development app store mobile app trends Fri, 17 May 2013 10:50:48 +0100