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BizReport : Advertising

Advertising

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Monday, August 19, 2019

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. >>

Friday, August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in the inbox less than 70% of the time. >>

Thursday, August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some influencers are celebrities in their own right, like the Kardashian clan, but others are so-called 'mom-preneurs' who have built up a following on social media about a specific area - like crafting or planning. >>

Wednesday, August 14, 2019

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more attuned to the wants and needs of people are growing at faster rates than those treating people like consumers first and people second. >>

Tuesday, August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces accurately reflect the brand, its values, and identity. If your brand hasn't conducted a content audit recently - or ever - it could be time. Here's how to do it. >>

Friday, August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent emojis are in Americans' texts, social media posts, and emails. >>

Wednesday, August 07, 2019

Study finds mobile ads influential in buying

Ads on mobile may be a bigger part of the conversion funnel that merchants and marketers realize. That is a key takeaway from new AdColony data; researchers with their Back to School Shopping Survey found that just over half (53%) of consumers have made a purchase on their mobile device based on an ad seen on the same device. >>

Tuesday, August 06, 2019

Report: Ecommerce ad spend pushes up

More marketers are pushing ad dollars into the digital space, as has been true for nearly every quarter over the past decade. But, according to Marin Software's new report, a growing number of those ad dollars are now being earmarked for social. >>

Monday, August 05, 2019

Expert: How 'deepfakes' can harm businesses

Social media and influencer marketing have opened new doors for many brands, making it easier to get a handle on what their core customers like - and what they don't. But, social media isn't free of issues and one of the latest is the 'deepfake'. Here's what brands need to know. >>

Friday, August 02, 2019

Study IDs pain points in sales funnel

The mid-point of sales funnels may be more problematic than many marketers think. That is a key takeaway from a new report which indicates that the top of the marketing funnel performs the best and the middle performs the least, on average. >>

Wednesday, July 31, 2019

Reports: More worry about cyber threats as tactics evolve

More and more businesses are worried about the security of their email. That is a key takeaway from a new Barracuda Networks report. According to the research nearly all (93%) of businesses polled are worked about the security of their email, phishing and other email hijacking attacks. >>

Tuesday, July 30, 2019

How AI is changing email marketing

The first email was sent in 1971. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox providers and spammers alike rely on artificial intelligence. >>

Monday, July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of influencer ad dollars are being spent of fake followers, and it could cost marketers up to $2 billion this year. >>

Friday, July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment. >>

Thursday, July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are spending between $3000 and $10,000 per audience targeting campaign.   >>

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