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BizReport : Advertising

Advertising

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Wednesday, March 29, 2017

Expert: Data key to video strategy

Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of data, one where brands engage their customers in the most relevant and relatable ways. >>

Wednesday, March 29, 2017

Unilever to up digital spend following display ad trial

The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. >>

Wednesday, March 29, 2017

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. >>

Tuesday, March 28, 2017

Ad Roundup: Customer-focused releases

In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. >>

Monday, March 27, 2017

Ad Roundup: Analysis basis for releases, expansions

In today's advertising roundup, a business expansion, a partnership, and an analytics tool lauch - all focused on data. >>

Monday, March 27, 2017

Trends to watch for video in 2017

New video formats are set to offer brands more options to connect. Still, brands need to consider those options carefully, before diving into a new campaign. >>

Friday, March 24, 2017

Top 3 tips to improve travel loyalty programs

Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards, which could means it's time for a program upgrade. For brands considering a change, here are three tips. >>

Friday, March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. >>

Friday, March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. >>

Friday, March 24, 2017

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. >>

Thursday, March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. >>

Tuesday, March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good key performance indicators. >>

Tuesday, March 21, 2017

Expert: User engagement trumps viewability

Viewability - the placement of ads so that they will be seen - continues to be a strong force in the digital advertising space. But, according to one expert, viewability is not the holy grail of advertising. User engagement is. >>

Tuesday, March 21, 2017

Combining contextual marketing and demographics gives 3D-view of consumer

Move over demographic data, today's marketers favor contextual data and insights to define their campaign strategies, according to new research from ExchangeWire in association with xAd. >>

Tuesday, March 21, 2017

Ad Roundup: Tools for content, collaboration

In today's advertising roundup, a trio of launches for the digital space that should simplify content creation and collaboration. >>

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