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Tuesday, July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. >>

Monday, July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that are down. >>

Friday, July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for consumers to identify potentially unsafe sites. The problem is that about 60% of internet traffic comes through Chrome browsers, and not all SMB sites - even those that are secure - have an "HTTPS" address. I chatted with a GoDaddy exec about what these changes mean for small businesses. >>

Thursday, July 26, 2018

Study: Martech advances won't push humans from jobs

There has been much talk over the past few years of robots taking over more human jobs. But, according to one report, marketers aren't worried about this trend. That's because 56% feel their jobs require a human element to better engage customers. >>

Wednesday, July 25, 2018

How to win with social content

While marketers have long known how to create great content for ad campaigns and email, social media content has proven to be a more difficult sell. One expert sheds light on how marketers can begin updating their social content strategy to better engage consumers. >>

Tuesday, July 24, 2018

Report: SMB owners don't trust Facebook

While Facebook doesn't seem to have lost any steam in the consumer department since the Cambridge Analytica scandal, the same isn't true of small businesses. At least, according to new data out from Manta and Insureon. Researchers found that nearly half of SMBs surveyed for their new report no longer trust Facebook to keep their business data secure. >>

Monday, July 23, 2018

Report: Prime Day success signals shift in ecomm behaviors

With Amazon's Prime Day in merchants' rearview mirror, one of the biggest takeaways is this: consumers are spreading out their online purchases. Data out from Adobe shows that, which digital shoppers still look for specific deals or deal days - like Prime Day - they are spending more evenly in online channels year round. >>

Friday, July 20, 2018

For college ages, in-store key for BTS

There will be no shortage of online shoppers during the back-to-school frenzy of shopping between July and September, but those shoppers are less likely to be looking for items for college-aged children. That, according to Deloitte's 2018 Back To College Study, which found an 11% decreased in intended online shoppers. >>

Thursday, July 19, 2018

Study finds search rising again

There is a new heavy hitter in the search marketing wars and it isn't a search engine - it's Amazon. According to new data out from Marin Software, marketers who have Amazon profiles are pushing about 20% of their digital budgets into Amazon search ads. >>

Wednesday, July 18, 2018

How marketers can win with AI

In today's customer-centric world, it's more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some instances. Here's how marketers can better use AI to engage with consumers. >>

Monday, July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of Americans are now receiving at least 1 package from Amazon each week, and for younger consumers (ages 26 - 36) 57% expect 1 to 2 packages from Amazon each week. >>

Friday, July 13, 2018

3 Things AI cannot do for marketers

While AI can be a huge help in breaking down data and even optimizing ad categories, artificial intelligence is not a general fix-it for marketers. To help brands better solidify their AI strategy, here are three things AI cannot do for you. >>

Thursday, July 12, 2018

Forecast: In-store key for BTS shoppers

While many parents will be researching back to school (BTS) purchases online this summer the bulk of BTS purchases will be made in-store. That is a key takeaway from a new Deloitte forecast which suggests that shoppers will spend $28 billion on BTS goods this year. >>

Wednesday, July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as the most influential platforms for them. >>

Tuesday, July 10, 2018

Trends to watch in AI

Artificial Intelligence is changing how some businesses approach advertising and even content building in the digital space. Here are a few trends to watch that brands can use to better serve their customers. >>

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