Local business have a new place to buy ads across the board. Spot Runner, an online ad and media buying company, acquired Weblistic, a local business ad solution firm, earlier this week. The movies predicted to change the way local businesses buy online ads. >>

Thursday, March 06, 2008

VideoCensus: 5.9 billion video clips viewed

More than 116 million viewers logged on to watch online video clips to the tune of more than 5.9 billion video downloads in January. On average, viewers spent more than 120 minutes with online video and downloaded more than 50 streams per person. >>

Wednesday, March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double. >>

Wednesday, March 05, 2008

Bloggers beware, ad scam circulates

One company’s faith in a third party to handle its online marketing has led to accusations of spam, suspicions of scam and a dodgy reputation. >>

Wednesday, March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. >>

Tuesday, March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Tuesday, March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

Monday, March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. >>

Monday, March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Monday, March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

Friday, February 29, 2008

Burst deploys in-banner video ads

Online marketers may want to pay special attention to a new offering from Burst Media. Along with rich media firm PointRoll, Burst has rolled out their video advertising channel which also includes the ability to launch video in banners. >>

Friday, February 29, 2008

Is this the time to advertise on media sites?

As American's head deeper into this election year more and more consumers are logging on to news and media websites to stay up to date with primaries and election issues. According to a recent Hitwise report, traffic to US news and media sites increased by nearly one quarter during the third week of February. >>

Friday, February 29, 2008

CheckM8 allows publishers ad control

Allowing online publishers to conceive of and create their own rich media campaigns is becoming a hot ticket for many ad providers. Publishers and marketers like having the control to create and change campaigns immediately. CheckM8's new platform is one of many which will allow online publishers greater control and access to their online campaigns. >>

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