BizReport : Advertising

Advertising

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Wednesday, March 19, 2008

GoFish to serve age-appropriate ads to popular game

GoFish and Cookie Jar Entertainment, a children's entertainment company, are teaming up to serve age-appropriate ads to kids playing Cookie Jar's online games. The ads will be served to the upcoming release "Magi-Nation: Battle for the Moonlands". >>

Wednesday, March 19, 2008

Channel Intelligence ad network adds 100 brands

More marketers are beginning to sign on with advertising networks, hoping that offering targeted ads to specific content sites will help with the ROI of online campaigns. More than 100 advertisers recently signed on with the global Channel Intelligence ad network. >>

Tuesday, March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for. >>

Tuesday, March 18, 2008

Microsoft expands online advertising arsenal

Microsoft makes more moves in its bid to dominate online advertising, and has purchased ad management solutions firm Rapt. >>

Tuesday, March 18, 2008

Marchex: Local Online Ads Continue to Rise

Look for more of the same in 2008. That, according to a new report from local online advertising solution Marchex, which predicts that local online advertising will continue to rise, national advertisers will move into local advertising and that advertisers will increase their use of geographical targeting. >>

Monday, March 17, 2008

Break Media debuts high resolution vid ad option

High def television was first. Now online video ads are going high-res, too. Break Media has rolled out a new video advertising option with better definition that is likely to grab consumers' attention. The ad unit expands cross-screen when engaged. >>

Monday, March 17, 2008

Kontera launches in-text ad targeting solution

Can you contextually target ads according to site content, video and images? You can now with a new advertising offering from in-text ad provider Kontera. The new offering is said to increase ad engagement by 20%. >>

Friday, March 14, 2008

Younger news readers don't read newspapers

The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading news online. >>

Friday, March 14, 2008

Mobile video ads to be served on The Weather Channel

The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to TWC these placements should result in higher ROI for mobile marketers. >>

Thursday, March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform. >>

Thursday, March 13, 2008

ANA: Marketers need to concentrate integration efforts

With so many advertising opportunities - print, radio, television, online, mobile, online video, search and the list goes on - many marketers are becoming well-versed in cross-channel campaigns. Integrating their marketing messages so that only one message is hear is crucial for advertisers but according to the Association of National Advertisers (ANA), more integration efforts need to be made. >>

Thursday, March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>

Wednesday, March 12, 2008

Yell.com launches netReach ad network

Britain’s leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence. >>

Wednesday, March 12, 2008

Large grocer signs on for mobile coupons

Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles. >>

Wednesday, March 12, 2008

Marketers cannot only target kids through television

Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles at the same time. >>

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