BizReport : Advertising

Advertising

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Thursday, March 27, 2008

Emerging Media Buying Service launched by Catalyst

Online video, online gaming, social networking. All of these emerging markets are hot properties for marketers but many advertisers aren't sure how to utilize these new markets. Enter a new platform from Catalyst for emerging markets. >>

Wednesday, March 26, 2008

ADSDAQ expands to the UK

Online marketers in the United Kingdom now have another choice in advertising networks. ContextWeb's ADSDAQ Exchange has expanded into the UK. >>

Tuesday, March 25, 2008

YellowPages, SuperPages lead classifieds category

There are two main sources for yellow pages advertising according to a new report from comScore: YellowPages.com and SuperPages.com. The report finds that YellowPages.com and Superpages.com accounted for more than 40% of yellow pages searches during Q4, 2007. >>

Tuesday, March 25, 2008

26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad network for newspapers just signed on 26 more papers from The Newspaper Consortium. >>

Tuesday, March 25, 2008

AdBrite launches network partnerships

Online advertising network AdBrite's new partnership program could simplify how online marketers buy and sell ad inventory. The platform allows partners to buy and sell across several different advertising networks from the AdBrite service. >>

Tuesday, March 25, 2008

Women are game for product ads

Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you’d expect to find them, reveals Dynamic Logic. >>

Tuesday, March 25, 2008

Autobytel pimps MyRide.com

Spending on traditional classified ads is dropping and car dealers are looking for more cost-effective ways to generate traffic to their local dealerships. >>

Monday, March 24, 2008

Oridian to serve ads exclusively to Goal.com

Sports-minded advertisers have a new partner, at least in the soccer world. Late last week, online advertising network Oridian, Ltd. Entered into a partnership to provide exclusive ads to Goal.com, the world's highest-trafficked soccer website. >>

Monday, March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business to incorporate Facebook applications into the sites. >>

Friday, March 21, 2008

How marketers can buy ads with real-time research

When campaigns are performing well most marketers want to quickly buy more ad placements to gain an even higher ROI. The problem is getting that real-time information and being able to quickly place ads for optimized performance. Enter the Agency Trading Desk from AdsDaq Exchange. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Thursday, March 20, 2008

Widemile launches browser-based platform

Advertisers now have the chance to test campaign performance at the landing page and interior website pages thanks to a new browser-based platform. Widemile, a tech marketing startup, recently released the platform which allows marketers to test several variations of a marketing site. >>

Thursday, March 20, 2008

comScore: Emerging markets key to online growth

In 1996, US users accounted for 66% of the world's Internet population. That is only one of many things that have changed in the past twelve years. According to a recent comScore report, only 22% of the world's online population is now from the US and emerging markets are pushing growth in the digital realm. >>

Wednesday, March 19, 2008

Video advertising in need of standards

A technology-driven media services company has revealed some interesting findings from research carried out to better understand the perceptions and experiences of online video ad buyers. >>

Wednesday, March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch. >>

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