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BizReport : Advertising

Advertising

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Tuesday, February 13, 2018

Unilever CMO pulls no punches addressing Facebook's toxic environment

Brand safety and transparency concerns are leading to big brands putting Facebook and Google under increasing pressure to crack down on fake news, hate speech, online harassment, and other content that creates division in society. >>

Tuesday, February 13, 2018

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>

Monday, February 12, 2018

Ad blocking and anti-ad blocking an "escalating arms race"

Google is turning on its native ad blocker this week, but in what is being dubbed an "escalating arms race" more publishers than ever are using anti-ad blocking technology according to new research from the University of California (Riverside). >>

Monday, February 12, 2018

Study results signal importance of mobile for email

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. >>

Friday, February 09, 2018

More cybercrime, more consumers wanting protection

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>

Wednesday, February 07, 2018

Expert: Facebook earnings call signals 'golden age' for video

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43% higher through Q4 2017. >>

Tuesday, February 06, 2018

Experts weigh in on Google Chrome's filtering announcement

Last week, Google announced a 'mute' button, hailed as a way for consumers to take back control of the ads they see online. By muting irrelevant or improperly targeted ads, consumers should see more content of interest, but does it solve the underlying problem of marketers who aren't properly targeting content? We asked two experts to weigh in. >>

Friday, February 02, 2018

How marketers can use data better

There is a wealth of customer information available to businesses today, and yet many still struggle with properly collecting, measuring, and using all the data points available. We asked two experts to weigh in on how marketers can better use data. >>

Thursday, February 01, 2018

Audibility measurement continues to thwart MRC

The audio element of digital advertising has become an increasingly attractive one for measurement purposes. However, it is not as easy to measure audibility as it is viewability. This poses a problem for advertisers on non-visual digital channels, such as radio or podcasts, but the Media Rating Council (MRC) continues to search for a definition. >>

Wednesday, January 31, 2018

Consumers to brands: We love your ads but leave politics out of the Super Bowl

While recent research has shown that consumers believe brands should make their stance on social and political issues known, they don't want politics spoiling their fun during the Super Bowl. Perhaps weary of controversy during the NFL season, Americans just want to be entertained and marketed to, according to the Fifth Annual Burson-Marsteller Super Bowl Survey. >>

Wednesday, January 31, 2018

Reports show AI, social increasingly important for marketers

Artificial Intelligence and Social Networks are pushing marketers' budgets. That's the word from two new reports, which indicate a shift in how marketers are using tech to identify and engage with customers. >>

Tuesday, January 30, 2018

"Seal of approval" needed to raise perception of commercial digital ad research

A quarter of advertising and media professionals dismiss digital ad commercial research studies as self-serving while one in five consider a lack of quality renders them useless, according to, errr, new commercial research. >>

Tuesday, January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super Bowl content engagement. >>

Monday, January 29, 2018

How seriously are you taking brand safety?

The last couple of years have seen brand safety concerns rise as more scenarios of brand messaging appearing next to inappropriate content come to light. New research sheds light on the "new brand safety crisis" and the preventative action proactive brands are taking. >>

Monday, January 29, 2018

Top 5 tips to improve data privacy

With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. >>

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