RSS feed Get our RSS feed

News by Topic




BizReport : Advertising

Advertising

... 5 6 7 8 9 ...
 

Wednesday, December 20, 2017

Forecast: Mobile ad costs to skyrocket

Over the next two years, experts from Goodway Group believe mobile ad rates will skyrocket, increasing by at least 45% over the time period. >>

Tuesday, December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. >>

Monday, December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement numbers after December 25. >>

Friday, December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the race is on to determine how to engage wary consumers without alienating them. We asked three experts what they thought of the move. >>

Thursday, December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. >>

Tuesday, December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant - now. >>

Monday, December 11, 2017

More people banking online, how marketers can connect

As more people turn to mobile and online banking, rather than going to actual bank locations, it makes sense for bankers to take more of their business online, as well. One expert explains how bank marketers can connect with the consumers. >>

Friday, December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation. >>

Thursday, December 07, 2017

Expert: Bots may be a marketers new best friend

Bots continue to be a big part of marketers' business within social media, especially Facebook. Some data shows that most (80%) of businesses have bots on their wanted list by 2020, to help with customer service and engagement. One expert explains how bots, specifically Facebook bots, can be a marketers best friend. >>

Wednesday, December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are three tips to improve social media strategy. >>

Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Monday, December 04, 2017

Positive signs through first full holiday shopping week

While most of the headlines surrounding the first official week of the holiday shopping season have been about revenue lines, there is another positive factor surrounding the week: credit card fraud is down. >>

Friday, December 01, 2017

Marketers: Why happy employees are key to success

You've heard the expression 'happy wife, happy life'. In business, that expression could be modified to 'happy employee, strong revenue line'. Unfortunately, some marketers are missing out on how to build loyal - and happy - employees, and this could be hurting end of year success. Read on for tips on keeping employees happy, bottom lines healthy, and everything on-brand. >>

Thursday, November 30, 2017

Marketers: How to fight bot-generated traffic

As ad fraud continues to rise, publishers are pushing back, fighting against fraudsters and bots. Here's how one company is fighting back. >>

Wednesday, November 29, 2017

Why building customer loyalty is a big job

According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting those shoppers back in the brick-and-mortar or cyber door. >>

... 5 6 7 8 9 ...