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BizReport : Advertising

Advertising

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Wednesday, February 06, 2019

Report: Amazon gaining on Google, Facebook for ad spending

As more ad dollars are pushed online, marketers are looking in an interesting place to spend them: Amazon. The digital retailer currently ranks third for ad spending, behind giants Google and Facebook, but one new report indicates that more ad dollars will be pushed toward Amazon over the next year. >>

Monday, February 04, 2019

YouTube shows 11% YoY ad increase

Advertisers wondering about the strength of digital video need look no further than YouTube for a bit of inspiration. Despite questions about data security and privacy in the social space, social video hub YouTube showed 11% YoY for 2018, and the video giant also saw more than half of their advertisers renew their sponsorships for YouTube content. >>

Thursday, January 31, 2019

Study: For video, sentiment targeting is key

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. >>

Wednesday, January 30, 2019

Study: Disconnect between execs, shoppers

While more and more shoppers are turning to mobile devices and ecommerce to shop, one new report indicates they won't be turning to voice assistants. In fact, according to NetSuite data, an overwhelming majority of shoppers (95%) aren't interested in talking to robots - i.e. voice assistants - while shopping. And that isn't the only disconnect between retail execs and shoppers. >>

Tuesday, January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the touchpoint for traditional media buys, stepping into social, and even prepping emails. Here's what brands need to know about the Super Bowl's viewers as they prep to expand the reach of those traditional ads. >>

Monday, January 28, 2019

Expert: Mar-Tech gaps a problem for marketers

Although the plethora of consumer devices, platforms, and content sites give marketers more options for advertising and branded copy, these platforms are also cutting some brands' ability to serve an experience that is on-brand and similar from platform to device to site. This, says one expert, can make it harder for brands not only to be seen but to fully connect with consumers. >>

Friday, January 25, 2019

Expert: Why brands must hone content management

As consumers turn to the Internet for more entertainment, news, and free time, brands and marketers have more chances to engage with these people. Which is why, according to one expert, the time is now for brands, publishers, and marketers to hone their content management skills. >>

Thursday, January 24, 2019

Mobile increasingly important for retail

With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted for $1 in $5 ecommerce dollars. >>

Wednesday, January 23, 2019

How AI, smart cars, social could impact 2019

As the digital space continues to grow and fragment, many marketers are wondering how and where to invest marketing dollars. AI is interesting, but are consumers ready? Social seems to work for some but is it too packed already? We asked a digital expert what he foresees for 2019. >>

Tuesday, January 22, 2019

Super Bowl advertisers turning to social to amp up ROI

While there is no doubt the Super Bowl is a big deal in the cultural landscape, it's quickly becoming a big deal for advertisers, too. Over the past 10 years, Super Bowl ad dollars have risen sharply year to year, with the spend for 2019 expected to be the largest ever. And, while brands seem to have no problem shelling out the $5 million+ price tag, they're looking for ways to make that spend go farther than a :30 spot in a single game. >>

Monday, January 21, 2019

Report: SMBs hopeful about 2019, shutdown could change outlook

The US government is entering it's fifth week of shutdown, but according to one new report Small Businesses are optimistic about their 2019 potential. In fact, researchers found that 63% of SMB owners believe the current political environment in the US will have a positive impact on their 2019 revenue lines. >>

Thursday, January 17, 2019

Speed, convenience top shoppers' wants

Less than 20 years ago, people would walk into a store and be disappointed if a sales person wasn't readily available to answer questions. Today, that has changed. In fact, according to one new report, sales person interaction is near the bottom of consumers' list of wants when shopping. >>

Wednesday, January 16, 2019

2 trends to adopt in social

Marketing strategy should change and evolve every year, but in the social space, strategies need upgrades and shifts more often. The problem is that many brands continue to rely on actions and events that worked in 2017 or even farther back rather than strategies that are working now. What is working now? Read on for two tips. >>

Tuesday, January 15, 2019

Study: To get shoppers in-store, up the experience

According to a new report, the sensory experience - being able to not only see but touch and try on items - is key to shoppers choosing to come into stores or shopping online. In fact more than three-quarters (78%) of shoppers around the globe say a good sensory experience is key to them shopping in physical stores. >>

Friday, January 11, 2019

Experts ID trends to watch in AI

A big deal just two years ago, artificial intelligence remains a digital factor that hasn't quite reached the heights many believed it would. That doesn't, of course, mean that AI is dead. Rather, digital brands and service providers need to find better ways to reach consumers to engage them in AI. Here are four predicts from experts who believe 2019 will be a game-changer for AI. >>

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