BizReport : Advertising

Advertising

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Wednesday, November 08, 2006

Local Search Revenue To Reach $31 billion?

That is the forecast from The Kelsey Group, a research and analysis firm. In their annual forecast, analysts indicate that both global local search and online classified advertising revenue will grow to $31.1 billion in 2010. >>

Wednesday, November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results. >>

Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

Monday, November 06, 2006

AdBrite Opens Auction Model

Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more. >>

Monday, November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers. >>

Monday, November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Friday, November 03, 2006

Online Marketing in Second Place

If you aren’t already marketing on the web you should be. According to a new whitepaper from Omniture, online marketing ranks second as the preferential advertising medium behind only in-person advertising efforts for B2B campaigns. >>

Friday, November 03, 2006

Online Advertisers To Be Investigated?

A consumer group wants the Federal Trade Commission (FTC) to investigate the practices of online advertisers. They say the $100-billion dollar online advertising industry is impeding on the privacy of Internet users. >>

Thursday, November 02, 2006

Ask.com Replacing MSN and Google

Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

Thursday, November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web. >>

Wednesday, November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic. >>

Wednesday, November 01, 2006

Get More From Keyword Searches

Want to dramatically improve conversion and click through rates for your search advertising campaign? A new study from Advertising.com indicates that optimizing search is all in the keyword – and has some tips on boosting your search campaign return. >>

Tuesday, October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>

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