BizReport : Advertising

Advertising

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Thursday, November 16, 2006

Search Campaigns Helped by Email, Display Ads

If you want the best return from your search marketing dollars, give them a little push with collateral advertising from email, television and display ads. That’s the word from marketing executives at MediaPost’s Search Insider Summit Wednesday. >>

Wednesday, November 15, 2006

Behavioral Targeting Most Effective?

That is the belief of many Madison Avenue advertising executives. Compared with other forms of online targeting, behaviorally targeting ads is the best way to raise conversions, according to a new study. >>

Wednesday, November 15, 2006

Travel Spending Going Online

Moving part of the advertising budget to online travel sites could help boost revenue in the future. That according to a new study from Jupiter Research that indicates online travel spending will rocket in the next few years. >>

Wednesday, November 15, 2006

Reuters Partnering With Pluck

In a first-of-its-kind move, news syndication company Reuters will begin syndicating blogs. The partnership will join the news service with social media firm Pluck; along with the partnership, Reuters reportedly will invest in the firm. >>

Tuesday, November 14, 2006

Mobiles to Influence Local Search?

According to a panel of marketing executives, the number of Internet able mobile phones will lead to a boom in local search marketing sooner rather than later. At MediaPost’s Search Insider Summit Monday, the execs indicated that more people will begin using mobiles to perform searches for the nearest big-box store. >>

Tuesday, November 14, 2006

Online Ad Spend Tops $4B in Q3

According to the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers, advertising revenue on the Internet in the third quarter has topped $4 billion. That is a new record level for online advertising. >>

Tuesday, November 14, 2006

Search Marketers to Follow Google Offline?

The line between traditional and online advertising is beginning to blur. With Google’s announcement last week that they would begin advertising in newspapers and radio, other search marketers could be keying in to a new trend. >>

Tuesday, November 14, 2006

Google Suggests Free Phones in Exchange for Ads

Google CEO, Eric Schmidt, suggests that mobile phones should be provided to users at no charge. >>

Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Monday, November 13, 2006

Ad Network Launched by Marchex

Online marketers can now bid for the placement of ads directly on Marchex’s 200,000-plus websites, many of which are direct navigation sites. The Marchex Network of sites attracts more than 25 million unique visitors each month, according to a statement. >>

Monday, November 13, 2006

Expect 5% Boost to Holiday Sales

U.S. gas prices are headed down and the economy is on the rise, leading the National Retail Federation to expect a 5% boost to holiday sales in 2006. Will that boost be seen in traditional brick-and-mortar stores or online retailers? >>

Friday, November 10, 2006

Top 5 U.S. Web Properties Attract More Visitors from Outside U.S. than from Within

comScore released a new internet usage study this week (9 Nov), the results of which show that more than half of the U.S.’s top 25 web properties generate more traffic from outside the U.S. than from within. >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Thursday, November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. >>

Thursday, November 09, 2006

Google Changes Landing Page Scoring

Online marketers need to bring their landing pages up to speed – quickly – or face paying more in advertising costs. Back in July, Google said they would begin factoring in landing page quality to their search ad bidding algorithm. Now they are expanding the change to contextually targeted ads. >>

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