BizReport : Advertising

Advertising

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Thursday, November 30, 2006

IAB Promotes Benefits of Online Advertising

The IAB has gathered the opinions of marketing executives from almost 500 brand marketers to find out what they thought was most compelling about online advertising. >>

Wednesday, November 29, 2006

Does Google Have A Secret?

If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display Advertising Network has been in beta testing since October 1. >>

Wednesday, November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and Telephia’s new “Mobile Web Metrix” which compares mobile and personal computer usage. >>

Wednesday, November 29, 2006

Online Ads Fuel Christmas Present Pestering

The internet is part of youth culture, but is online advertising adding to children’s usual Christmas pestering? >>

Tuesday, November 28, 2006

Merck Moving More Ads Online

Drug company Merck has a new plan for advertising – they will shift ads for new drugs from broadcast television onto online communities and cable networks. This in an effort to better market pharmaceuticals to new customers. >>

Tuesday, November 28, 2006

Car Dealers To Increase ’07 Ad Spend

A new survey from online car dealer Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. >>

Tuesday, November 28, 2006

Monster To Advertise In Newspapers

Perhaps following the lead of Google and Yahoo, Monster.com will begin placing classified job listings with newspapers around the United States. The employment company now has deals with around 40 newspapers, including the Orange County Register (California) and the Honolulu Star-Bulletin, to provide power job listings. >>

Monday, November 27, 2006

H&M´s New Ad with Emanuelle Béart Too Sexy for Swedes

H&M is launching a new lingerie campaign across 24 countries. Billboards are portraying a French actress Emanuelle Béart, known from Mission Impossible, reclining on a bed in her underwear. The ad is calling on viewers to see the “full story tonight”. The full story can be seen either on TV or online. >>

Monday, November 27, 2006

MMA: Restrict Ads to Kids

This morning, revised mobile industry advertising guidelines were released from the Mobile Marketing Association. Among the changes are new rules on marketing to children. >>

Monday, November 27, 2006

Study: Search Impacts Offline Purchasing

A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher. >>

Monday, November 27, 2006

Gamers Flocking to Fantasy Sites

Despite the United States Congress changes to online gambling, gamers are flocking to fantasy sports websites. According to the latest rankings, more than 15 million consumers and businesses are taking part in fantasy sports – football, baseball, basketball – gaming sites. Free sites seem to be gaining popularity faster than pay sites. >>

Friday, November 24, 2006

Podcast Audience Increases

More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must? >>

Friday, November 24, 2006

Study: Online Video Influences Purchases

A new study from KnowledgeStorm and Universal McCann puts a new light on online video. According to the joint report, many IT professionals are relying on online video to make IT purchasing decisions. >>

Friday, November 24, 2006

CBS Broadcasts on YouTube Popular with Users

After uploading over 300 clips to YouTube since mid-October, CBS's online audiences have rocketed.. >>

Wednesday, November 22, 2006

Life Impacts Online Behaviors

Think all you have to do to increase conversions is to have a behaviorally targeted online campaign? Think again. According to new research from BIGresearch, marketers also need to know what is happening with consumers. >>

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