BizReport : Advertising

Advertising

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Thursday, December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>

Thursday, December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users than ads placed on the most popular sites. >>

Thursday, December 07, 2006

ABCE Abandons Page Impression Metric

From January, 2007 ABC Electronic will use unique visitor statistics in place of page impressions. >>

Wednesday, December 06, 2006

Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>

Wednesday, December 06, 2006

Remixing Right Media

Right Media is separating its auction type ad exchange program from its ad network in an effort to better service its customer base. The newly named Remix Media includes “data-enabled targeting and customized solutions” for the client base. >>

Wednesday, December 06, 2006

Annoying Online Ads Drive Consumers to Blockers

Despite attitudes towards online advertising being more favorable than a few years ago, the number of people using ad blockers and spam filters has doubled since 2004. >>

Tuesday, December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>

Tuesday, December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>

Tuesday, December 05, 2006

Hispanic Market Continues Growth

For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>

Monday, December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>

Monday, December 04, 2006

U.K. Outstrips U.S. in Online Advertising

Despite a slow take up, the U.K. has now overtaken the U.S. when it comes to online advertising. >>

Monday, December 04, 2006

Online Ad Revenue To Be Used For Pixelotto Payout

Will online advertisers rush to Alex Tew’s second moneymaking internet venture? >>

Friday, December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>

Thursday, November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. >>

Thursday, November 30, 2006

Working Moms Develop Internet Habit

Working mothers are tossing time with television and newspapers in favor of radio and the Internet, according to new research from The Media Audit. >>

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