BizReport : Advertising

Advertising

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Wednesday, January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music. >>

Tuesday, January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>

Monday, January 08, 2007

In-Game Ad Network Set To Launch

Starting this month IGA Worldwide, an in-game advertising vendor, will begin delivering ads to six online Acclaim games. >>

Friday, January 05, 2007

Targeting Ads To Drivers

Can you really target potential buyers while they are still inside their cars? A new system says yes, and they are proving it by targeted ads according to the radio station playing in cars as they pass by. >>

Friday, January 05, 2007

Ad Budgets Raise as Spending Falls

Advertisers may need to continue to think outside the box if they want the biggest slice of the revenue pie. According to a new report, advertising budgets are increasing but spending is not. >>

Thursday, January 04, 2007

Local Search Drives Forward

Dash Navigation and search giant Yahoo have formed an alliance that will provide local search capabilities to people in their cars. Yahoo Local Search can be accessed through the Dash wireless automotive navigation system. >>

Thursday, January 04, 2007

MIVA Gets Google, Yahoo Gets Dropped

A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC). >>

Wednesday, January 03, 2007

AT&T To Launch Ad-Based Revenue Model

Not wanting to be left behind, AT&T is planning for a new advertising-based revenue model for cellular customers. >>

Friday, December 29, 2006

Google: Newspaper Program Expanding

100 advertisers and 60 newspapers aren't enough according to Google. The online giant is looking to expand their advertising test program in the new year. >>

Thursday, December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site. >>

Thursday, December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property. >>

Wednesday, December 27, 2006

Google Tests In-Stream Ads

Google, the Internet’s largest video platform, could add another service to its repertoire – the company is now testing in-stream video streaming ads. If the ads work, Google could create a service similar to AdSense that links small businesses with small-scale video creators. >>

Wednesday, December 27, 2006

Banner Ads On Tap For Verizon Customers

Starting in January, Verizon Wireless will join the ranks of cellular providers allowing banner ads on cell phones. The mobile ad spend is expected to skyrocket in 2007. >>

Tuesday, December 26, 2006

Monster.com, St. Pete Times Launch Job Site

Monster.com is set to replace CareerBuilder next month at the St. Petersburg, FL. Times. The change follows Monster’s decision to work with other newspapers as an online recruiting service and job board. >>

Friday, December 22, 2006

Social Networks Hit With Big Brands

Are social networks the way to draw Generation Y into the brand wars? Some say yes – and they have the trends to back up the message. >>

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