BizReport : Advertising

Advertising

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Monday, January 15, 2007

CBS, Google to Deal for Radio, TV Ads?

Google apparently isn’t satisfied with online and newspaper advertising. According to reports from MediaBuyerPlanner, the online giant is in talks with the CBS networks to provide ad sales for radio inventory. >>

Monday, January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Friday, January 12, 2007

Yahoo’s Newspaper Alliance Grows

Yahoo’s deal to provide job listings to newspaper websites across the United States is expanding. Morris Communications has come on board. The company publishes 27 newspapers across the country. >>

Thursday, January 11, 2007

Newspapers Team Up For Online Ad Network

Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network. >>

Thursday, January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. >>

Thursday, January 11, 2007

Offline Strategies Online Marketers Need

The customer is king, all marketers and business owners know this. Without consumers watching the ads and buying the products there would be no need for advertising agencies or big brand names. With all of the technology at hand, customers must be treated well, right? Wrong. >>

Wednesday, January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>

Wednesday, January 10, 2007

Humor and Music Keep Kids Engaged

The key ingredients to keep kids engaged in advertising, whether on television, online, radio or in print, is humor, a cute character and music. >>

Tuesday, January 09, 2007

13.4% Growth Expected for Online Ad Spend

New research from TNS Media Intelligence indicates that the advertising industry will see growth overall for 2007, but that growth is expected to be small. The largest ad revenue increases are expected online rather than offline. >>

Monday, January 08, 2007

In-Game Ad Network Set To Launch

Starting this month IGA Worldwide, an in-game advertising vendor, will begin delivering ads to six online Acclaim games. >>

Friday, January 05, 2007

Targeting Ads To Drivers

Can you really target potential buyers while they are still inside their cars? A new system says yes, and they are proving it by targeted ads according to the radio station playing in cars as they pass by. >>

Friday, January 05, 2007

Ad Budgets Raise as Spending Falls

Advertisers may need to continue to think outside the box if they want the biggest slice of the revenue pie. According to a new report, advertising budgets are increasing but spending is not. >>

Thursday, January 04, 2007

Local Search Drives Forward

Dash Navigation and search giant Yahoo have formed an alliance that will provide local search capabilities to people in their cars. Yahoo Local Search can be accessed through the Dash wireless automotive navigation system. >>

Thursday, January 04, 2007

MIVA Gets Google, Yahoo Gets Dropped

A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC). >>

Wednesday, January 03, 2007

AT&T To Launch Ad-Based Revenue Model

Not wanting to be left behind, AT&T is planning for a new advertising-based revenue model for cellular customers. >>

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