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BizReport : Advertising

Advertising

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Thursday, January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. >>

Wednesday, January 17, 2018

How marketers can use email to improve relevance, engagement

Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand creates, from the subscriber list to the content. Here are a few trends that could improve marketers' email game. >>

Tuesday, January 16, 2018

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from Yes Lifecycle Marketing finds that only about half of markers are personalizing content based on consumers' ages. >>

Monday, January 15, 2018

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers. >>

Friday, January 12, 2018

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. >>

Thursday, January 11, 2018

Top 3 tips to improve customer retention

Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many, retaining those consumers is key to growth. Here are three tips. >>

Wednesday, January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator that marketers may need to change how they advertise. Or, at least, where. >>

Tuesday, January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change how marketers approach advertising and analytics. Five experts explain why attribution should change marketers' approach. >>

Friday, January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence is in line with the overall brand experience. >>

Thursday, January 04, 2018

Top 4 tips for global expansion

With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a successful global brand expansion. Here are four tips for brands to strategize a successful global build. >>

Wednesday, January 03, 2018

Advertising 2018: Don't ring out the old

While articles focus on the New Year, new technologies, new ways of connecting with consumers, research shows how important it is not to ignore more traditional channels. >>

Wednesday, January 03, 2018

Expert: Why marketers must prep for CPV, Location Intelligence, and BlockChain now

2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well. >>

Tuesday, January 02, 2018

Expert: How AI, ABM will affect 2018

The calendar has turned to a new year, but some of the same challenges top marketers' lists. Things like how to best utilize AI for their brand, or how ABM could impact their teams. One expert offers insight into how these trends could impact 2018 business. >>

Monday, January 01, 2018

Study finds enterprises, consumers skipping cyber hygiene

With the calendar moving to a new year, it's time for businesses - and consumers - to also turn the page. This time, on cyber safety. New data out from Tenable finds that a majority of consumers aren't practicing the basics when it comes to cyber security. >>

Friday, December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm strategy in place to both attract and serve these customers. Here are three tips. >>

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