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BizReport : Advertising

Advertising

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Friday, April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better connect? >>

Friday, April 28, 2017

Top 3 tips for B2B brands to harness purchasing power

Harnessing the purchasing power of any consumer is hard, but it can be especially hard in the B2B space, where businesses must navigate not only needs but the best way to engage not just one buyer, but many buyers in different geographical regions. Here are three tips to help. >>

Friday, April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend >>

Thursday, April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their job is to collect data - but not analyze it. >>

Thursday, April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact. >>

Wednesday, April 26, 2017

Ad Roundup: Releases for content monetization

In today's advertising roundup, a trio of releases set up to help brands better monetize and deliver relevant content. >>

Wednesday, April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking is key for brands' success in the 21st century. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

Monday, April 24, 2017

Survey: More consumers want to be paperless

When it comes to bills and even shoppers, more consumers want to be paperless. That's a key takeaway from new Inlet data. Researchers found that more than half of consumers would give up either chocolate or alcohol if, in return, they wouldn't receive paper mail. >>

Monday, April 24, 2017

Survey IDS when customers will share personal data

While customers do not want to share too much personal data with the stores or businesses where they shop, there are a few instances in which consumers say sharing personal data is okay. New data out from [24]7 explains when and why. >>

Monday, April 24, 2017

Snap Ads spend rises 593% QoQ

The first quarter of 2017 has seen a significant rise in paid media spend on social media, according to new research from data science and media tech firm, 4C Insights. >>

Friday, April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends brands need to consider to engage with mobile video. >>

Friday, April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than online formats. >>

Friday, April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do want to hear more, read on. >>

Thursday, April 20, 2017

Gaming video content audiences exceed those of HBO and ESPN

The latest data from games and interactive media intelligence firm, SuperData, reveals the global audience for gaming video content will rise 21% within the next three years and already exceeds that of most major mainstream channels. >>

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