BizReport : Advertising

Advertising

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Tuesday, April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website. >>

Tuesday, April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards. >>

Tuesday, April 15, 2008

Kosmix, HealthPricer team up to provide products, content

Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database. >>

Monday, April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. >>

Monday, April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach. >>

Monday, April 14, 2008

XFire, Exent launch in-game ad promotion

A new promotion in the gaming world could have even more consumers logging on to play games - which could lead to more ad impressions served up in-game. MTV's Xfire and Exent have partnered for the in-game ad promotion which sends players on a kind of treasure hunt. >>

Monday, April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>

Friday, April 11, 2008

MarketingSherpa: 75% of users don't see ads below the fold

It appears that most online ads are not being viewed by the consumers they are targeted to. According to a recent report from Marketing Sherpa, only about 25% of consumers see online ads "below the fold". This is true whether a site has high traffic numbers or not. >>

Friday, April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as number one in France, the UK, Germany and in Canada, too. >>

Wednesday, April 09, 2008

'Graying and affluent' market on the rise

The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit. >>

Wednesday, April 09, 2008

On-page placement - the missing metric

An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren’t seen by the majority Internet users. >>

Tuesday, April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report. >>

Tuesday, April 08, 2008

Etology serves 500 million ad impressions daily to Europeans

With the economy slowing down both online and offline in the US, marketers are beginning to wonder how to convert more sales. The key could be to dabble in advertising outside the US. But, how can advertisers be certain that the online ad space they buy will lead to increased traffic or product conversions? >>

Tuesday, April 08, 2008

Kontera enters ad partnership with Microsoft, LinkedIn

Using Kontera's contextual ad technology, Microsoft will begin delivering relevant ads to IT users in the LinkedIn Answers program. When a user logs in and asks a question, Kontera's technology will analyze the content delivered and offer relevant Microsoft product links. >>

Monday, April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth? >>

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