BizReport : Advertising

Advertising

Thursday, April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users. >>

Thursday, April 04, 2013

Why banner blindness needs more focus

In a recent study, Infolinks found that less than 5% of consumers felt advertising was 'relevant' to them. Without that relevance, consumers won't engage with ads. How can advertisers change this trend? >>

Thursday, April 04, 2013

App-capable cars new frontier for advertisers

Advertisers can already reach car drivers through advertising on radio, or via billboards and other outdoor advertising. However, according to a new report from Juniper Research, a surge in in-car connectivity could provide advertisers with yet another channel via which to reach this audience segment. >>

Wednesday, April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how: >>

Tuesday, April 02, 2013

Content suite upgrade eases management for publishers

This week OpenText is releasing an upgrade of their OpenText Media Management suite of tools; the upgrades include solutions to ease the creation, integration and distribution of online content. Through the solution content creators or marketing entities can also send embedded files much more quickly, helping to relieve the back-up of files for teams of collaborators. >>

Tuesday, April 02, 2013

LivingSocial taps Custora to push repeat buyers

Daily deals have been around for a few years now, but the overwhelming complaint about such deals is that they don't engender loyalty from the customer base. Instead, savvy shoppers are looking for deals, clipping and using, and not returning to the store. One local, online marketplace is hoping to quell that trend and begin pushing loyalty among deal shoppers through a new partnership. >>

Tuesday, April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's Open Graph Markup into a local landing page. >>

Friday, March 29, 2013

API Exchange Platform launched

There is a new tool in the app space set up to allow telecom brands to share data and services. The API Exchange simplifies the use of API-enabled services for app developers by allowing them to work across the fragmented telecom space. >>

Friday, March 29, 2013

Platform tracks conversions through social space

With all the talk of how many shoppers are looking to social it makes sense for brands not only to be in social but to understand what is happening with social commerce. To that end Compass Labs has release the Conversion Tracking and Measurement solution, set up to give brands better insight into social commerce. >>

Wednesday, March 27, 2013

Google launches tool to calculate mobile ad effectiveness

A lack of tools to measure the effectiveness of mobile advertising campaigns leaves some marketers hesitant to embrace the channel. Realizing this, Google has launched a calculator that will help businesses measure mobile's impact. >>

Wednesday, March 27, 2013

SponsorPay platform pushing 30% higher eCPMs

SponsorPay has launched a new mediation platform, which is showing significantly higher eCPMs for ad networks, DSPs and agencies as well as direct sale campaigns. Called the SponsorPay Mediation Platform, early adopters have seen increased eCPMs between 30% and 40%. >>

Wednesday, March 27, 2013

Premium ad network launched with local focus

Local Corporation has launched a premium advertising network geared to the local marketplace. Called Fusion by Local, the network targets local buyers with display ads across top flight media properties. >>

Wednesday, March 27, 2013

140 Proof adds sharing options to social suite

Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing suite. >>

Tuesday, March 26, 2013

Video ads: Choice beats interruption

New research from Sharethrough and Nielsen hammers home the message that choice beats interruption when it comes to video advertising. >>

Tuesday, March 26, 2013

Europe: 77% of consumers engage with outdoor advertising

Outdoor advertising is no longer just about exposure, it's about engagement, too. An annual study by CBS Outdoor International reveals that outdoor advertising is becoming a significant driver of traffic to social media and mobile interaction. >>