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BizReport : Advertising

Advertising

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Wednesday, June 21, 2017

Expert: Why furniture retailers should consider AR/VR

While most people think of virtual reality as geared more toward gaming or even clothing/accessories retail, one expert believe augmented and virtual reality could have a strong presence in the furnishings marketplace. With, of course, the right direction. >>

Wednesday, June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. >>

Tuesday, June 20, 2017

Ad Roundup: Announcements could simplify brand contact

In today's advertising roundup, a trio of announcements that could simplify how brands connect and engage with customers, in the online, mobile, and social spaces. >>

Tuesday, June 20, 2017

Trends to watch in social

Live video, original images, user generated graphics. Knowing what to use as a brand in the social space can be difficult. Here are a few trends to watch. >>

Monday, June 19, 2017

More than decade later, people still don't like ads

A new survey by Nielsen Norman Group has found that little has changed in the past decade with regard to people's views on digital ad formats. People still don't like them. >>

Monday, June 19, 2017

Study: UGC key to engagement

While state of the art cameras, overlays, and other tools are important for a strong video campaign, brands shouldn't count out the power of user generated content (UGC). That, according to new TurnTo Networks data which found UGC is influencing nearly all consumers' purchases. >>

Monday, June 19, 2017

What other brands can learn from insurance industry

Millennials can be a tough nut to crack for advertisers because they're 'always on'. Some of the most innovative - and engaging - campaigns geared toward Millennials are coming from insurance brands. We chatted with an expert to find out how those outside the insurance industry can reach Millennials. >>

Friday, June 16, 2017

Ad Roundup: Releases to add new options for brands

In today's advertising roundup, a series of releases aimed at giving brands additional options in the digital ad space. >>

Friday, June 16, 2017

Study: Cyberattacks costing banks millions

The cost to a person in having their identity or other personal information stolen can be huge, but humans aren't the only targets for cyberthreats. New data out from Kaspersky Lab finds attacks aimed at banks can cost the institutions $1.7 million. >>

Friday, June 16, 2017

Expert: How to sell your small business

Opening a small business is exciting and filled with opportunity, but not everyone is cut out to be a small business owner. Here's what to expect - and some pitfalls to avoid - when buying and selling a small business. >>

Thursday, June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase the number of videos they produce. >>

Thursday, June 15, 2017

Ad Roundup: Partnership announcements in digital

In today's advertising roundup, new partnership agreements should help digital and mobile advertisers better use data to engage and to fight fraud. >>

Thursday, June 15, 2017

Report reveals our smartphone obsession

Be honest. How tethered are you to your smartphone? Do you check it every half an hour or every five minutes? An in-depth survey of smartphone users from around the globe reveals just how obsessed people are with their phones. >>

Wednesday, June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with the next player, making revenue reconciliation particularly difficult. So we asked Dan Lawton, the Chief Marketing and Business Development Officer at Ad-Juster about data normalization as a potential solution: >>

Wednesday, June 14, 2017

Advertisers in media and entertainment category most confident of business growth

A new survey by digital agency Zenith reveals that the category in which advertisers are the most confident about business growth this year is media and entertainment. >>

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