RSS feed Get our RSS feed

News by Topic




BizReport : Advertising

Advertising

... 3 4 5 6 7 ...
 

Monday, July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in creating a creative optimization strategy. >>

Friday, July 21, 2017

Expert IDs trends to watch with AI

From voice activated personal assistants to AI used in ad targeting, 2017 has been rife with new potential for the AI space. One expert identifies trends to watch in artificial intelligence. >>

Friday, July 21, 2017

Ads on newsbrand websites 84% more likely to be viewed

Does the context of the website on which ads are placed matter? Yes, according to new research that found ads on newsbrand sites were far more likely to be viewed. >>

Thursday, July 20, 2017

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. >>

Thursday, July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. >>

Thursday, July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. >>

Thursday, July 20, 2017

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. >>

Wednesday, July 19, 2017

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. >>

Wednesday, July 19, 2017

Expert: How voice is changing ecommerce

Cyber assistants have been impacting ecommerce for more than a year now, but that impact was especially seen on Amazon's most recent Prime Day when they offered 100 'Alexa Voice Deals'. These deals included early access to Prime Day deals, for shoppers using cyber assistants. >>

Wednesday, July 19, 2017

Survey: SMBs put trust in Fox News

Small businesses are putting their trust in Fox News. That's the word from new Manta data. According to their poll, nearly half (49%) of small businesses rank Fox as their 'favorite' news outlet. >>

Tuesday, July 18, 2017

Ad Roundup: Announcements highlight brand safety, engagement

In today's advertising roundup, two announcements that focus on brands building higher engagement, and another that underlines the importance of brand safety. >>

Tuesday, July 18, 2017

Study: Experience a must for customers

When it comes to digital commerce, experience is a must. That's a key takeaway from new CMO Council data. In their new report, consumers say abandon brands that offer either poor or non-personalized digital experiences. >>

Tuesday, July 18, 2017

UK to get new ad standards addressing gender stereotyping

The Committee of Advertising Practice is drawing up new ad standards to take a tougher line on ads that feature stereotypical gender roles or characteristics. >>

Monday, July 17, 2017

Why retailers must engage digitally

It's no secret that digital continues to grow its importance to retail, especially with Amazon's annual Prime Day just past. But, how can retailers engage digitally while still offering personalized experiences? >>

Monday, July 17, 2017

Top 4 tips to create stronger video content

Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. >>

... 3 4 5 6 7 ...