BizReport : Advertising

Advertising

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Tuesday, February 06, 2007

Super Bowl ads fall short of expectations

Advertisers spent huge amounts of money to be "in the Super Bowl" this year, but fell short of that winning touchdown. That's the word from Reprise Media's yearly ad study. There are some bright spots, however. First, that more Super Bowl advertisers bought coordinating search campaigns this year than in 2006. >>

Friday, February 02, 2007

Coremetrics launches search ad "one-stop-shop"

Search marketers looking for an easier way to manage campaigns may find it with a new product from Coremetrics. The company has launched Coremetrics Search 2007, a "one-stop" product to create, manage and complete search marketing campaigns. >>

Friday, February 02, 2007

VH1, MTV join user generated content trend

Mark two more big brands down for ViTrue services. Both VH1 and MTV have signed on with the user generated ad platform to create several user generated content sites within their network. >>

Friday, February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s. >>

Friday, February 02, 2007

Vizu Answers to revolutionize online market research

Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Thursday, February 01, 2007

Google's Q4 earnings top expectations

Search giant Google hit the earnings ball out of the park in Q4, 2006, increasing revenue by 67%. The revenue boost was led by Google's always profitable paid search platform. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Wednesday, January 31, 2007

Click fraud up in Q4, 2006

New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4. >>

Wednesday, January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities. >>

Wednesday, January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. >>

Tuesday, January 30, 2007

Cingular, Priceline, Travelocity settle adware suit

Three big brands have settled a suit over the use of adware. Cingular.com, Priceline.com and Travelocity.com have agreed to pay fines imposed by New York State's attorney general. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

Monday, January 29, 2007

Informa predicts 2012 online TV, video revenue to exceed $6 billion

By 2012 the North America could be the largest revenue-generating region of the globe. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

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