BizReport : Advertising

Advertising

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Friday, February 23, 2007

Pirelli’s online video ad featuring Uma Thurman aims high

Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. >>

Thursday, February 22, 2007

ValueClick profits up 38% in Q4

Online advertising network ValueClick showed impressive growth in Q4, 2006, boosting profits by 38% year-over-year. Company execs credit part of that growth to the integration of FastClick, one of the company's 2005 acquisitions. >>

Thursday, February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers. >>

Wednesday, February 21, 2007

Marketers need to offer online coupons in context

Showing ads out of context - like advertising a ski vacation package on a financial news website - may gain a lot of attention. Online coupon hubs hope in-context advertising of their bargains will do the same. >>

Tuesday, February 20, 2007

The best financial sites on the web

Financial sites are a great place to find upwardly mobile consumers in search of the next big thing. But is it just upwardly mobile consumers who are likely to visit these sites? And which sites will help advertisers garner the most attention? >>

Tuesday, February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning. >>

Tuesday, February 20, 2007

Video ads all hype and no action

The rise of internet video and associated advertising opportunities has been promoted as the next big thing for online advertisers, but it’s yet to make its mark. >>

Monday, February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites. >>

Friday, February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>

Friday, February 16, 2007

aQuantive profits surge in Q4

The online advertising boom in 2006 helped boost aQuantive's Q4 revenue. Year over year Q4 revenue increased 53% and profits nearly doubled. Q4 revenue came in at $133.4 million, and net income came in at $20.4 million. >>

Friday, February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup. >>

Thursday, February 15, 2007

Real estate developers boost interest with webisodes

If you think real estate ads have to be traditional listings and boring pictures, think again. Real estate developers in Canada are hoping a few "Sex & The City" type ads will create a bigger buzz for their new development in Vancouver. >>

Thursday, February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. >>

Thursday, February 15, 2007

Times Co. partners with Monster for classifieds

Online job listings site Monster.com just added a big name to its partnerships for online newspaper job listings: the New York Times Company. Under the new agreement, Monster.com will power job ads for papers like The Boston Globe and The New York Times. >>

Thursday, February 15, 2007

Live streaming videos now showing on banner ads

Advertisers can broadcast live events, in real time, to internet users. >>

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