RSS feed Get our RSS feed

News by Topic




BizReport : Advertising archives

Advertising archives

... 405 406 407 408 409 ...
 

Monday, September 18, 2006

Put Your Brand in a Book

A Procter & Gamble deal is raising some eyebrows in the advertising community. >>

Monday, September 18, 2006

The Money Behind Local Search

Think local search advertising is only for those mom-and-pop businesses and not the bigger retail chains? Think again. >>

Monday, September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns. >>

Monday, September 18, 2006

Adidas Shakes Up Conventions On Rugby Campaign

With a budget of less than $320,000 for both the creative campaign and supporting radio, outdoor and online media, Adidas decided to shake up the convention of sponsorship campaigns in New Zealand. >>

Friday, September 15, 2006

Increase Deliverability, Increase Sales

Your email ‘credit score’ could be sending direct marketing emails straight to the Spam and Junk filters in user computers. >>

Friday, September 15, 2006

Make RSS Work For You

As surfers become more tech-savvy, more and more RSS feeds are popping up, helping them browse the web even more easily – and find those great deals on Manolo pumps even faster. >>

Friday, September 15, 2006

Traditional Media Companies Are Holding Their Own In Digital Space

As reported in the Financial Times this week, Veronis Suhler Stevenson (VSS), a private equity group, produced a new study showing that contrary to people’s expectations, traditional media companies are holding their own in the digital space. >>

Friday, September 15, 2006

Nintendo unveils Wii Launch Strategy

Today Nintendo announced Wii launch date, price and starting lineup of games. >>

Thursday, September 14, 2006

Online TV Ads – Worth The Cost?

Local ABC affiliates and the Walt Disney Company have come to an agreement to allow local advertising to the online viewing lineup. Episodes of shows like Desperate Housewives and Lost can be watched using an ad-supported broadband player. >>

Thursday, September 14, 2006

Choose Wisely: Celebrity Endorsement Downside

Remember in the movie Indiana Jones: The Last Crusade? In the last scene a grizzled old knight tells Indy to, “Choose wisely”. >>

Thursday, September 14, 2006

Land Customers From First Impression

You never get a second chance to make a first impression – especially on the Internet. Your website landing page and subsequent product pages could determine who sticks around long enough to buy your products or services, so make them worth the effort. >>

Thursday, September 14, 2006

Who Are The Guys Behind YouTube?

Less than two years ago, two young guys in their 20’s, Chad Hurley and Steve Chen, set up a company in their garage called YouTube. Now, more than 100 million videos are watched on the site each day. Many of these videos are created by people themselves, others are copies of television shows and content recorded from the TV or the internet, sometimes illegally, which are widely watched. >>

Wednesday, September 13, 2006

Web Only Video Advertising Is Bypassing TV

Marketers are getting more and more interested in online video advertising opportunities. >>

Tuesday, September 12, 2006

New Partnership Integrates In-Game Advertising

The earlier game developers begin work on the integration of advertising campaign with the creation of the game, the better. >>

Tuesday, September 12, 2006

Can Transparent Marketing Improve The Bottom Line?

Did you know that the average consumers sees 577 new marketing messages each week? Between email, snail mail, banner ads and commercials consumers are bombarded every day with new messages. The more startling fact is that they don’t believe them. >>

... 405 406 407 408 409 ...