BizReport : Advertising

Advertising

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Thursday, April 26, 2007

Advertisers choose ads you can hear

For advertisers, it's all about the ears. At least that is the hope behind a new advertising innovation that targets ads right to a consumer's eardrums. >>

Wednesday, April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population. >>

Monday, April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick. >>

Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Friday, April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads. >>

Friday, April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Wednesday, April 18, 2007

Google AdWords launches new bid control feature

Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets. >>

Tuesday, April 17, 2007

72 percent rise in digital revenue for U.K.'s online publishers

A recent survey has found that the U.K.’s digital publishers can expect 72 percent growth in 2007, double what they were forecasting this time last year. >>

Monday, April 16, 2007

Cookie-based metrics inflating website audience figures

Data released today by comScore shows the degree to which cookie-based measurement of unique visitors is skewed by users deleting cookies from their PC’s. >>

Monday, April 16, 2007

DoubleClick sold to Google for $3.1 billion cash

Google’s acquisition of DoubleClick, announced last Friday, will see the largest forces in online advertising merge together to control virtually the entire market. >>

Friday, April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. >>

Friday, April 13, 2007

Bud.tv struggling to attract visitors

Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround. >>

Friday, April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization. >>

Thursday, April 12, 2007

Monster to power broadcaster's job listings

Advertisers have another option when it comes to marketing on broadcast television websites: job listings. A new partnership will provide Monster.com job listings to Internet Broadcasting websites. >>

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