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Monday, May 08, 2017

Expert: What the new SMB cybersecurity bill means

The small business cybersecurity bill ---- recently passed the senate committee. This new cybersecurity bill increases resources to help small businesses protect themselves from data breaches and cyber attacks. What can SMBs expect from it? >>

Friday, May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. >>

Friday, May 05, 2017

Expert: The dark side of AI for brands

Artificial Intelligence has been touted as a great opportunity for marketers to better reach and engage with consumers. But, according to one expert, there is a darker side to AI, and that side could harm the brands hoping for help. >>

Friday, May 05, 2017

Report predicts significant rise in audience ID ad spend

Ad spend on audience IDs is set to triple in the next few years, according to new data released by Yahoo and Enders Analysis. >>

Thursday, May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here are his top 4 tips. >>

Thursday, May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network. >>

Wednesday, May 03, 2017

Ad Roundup: AdRoll, zvelo, Infogroup releases

In today's advertising roundup, two new tools have been released into the digital space that should help brands better manage traffic and campaigns; and a new partnership is geared toward increasing market share. >>

Wednesday, May 03, 2017

Reports: Ecommerce key for Mother's Day shoppers

This Mother's Day, look for about one-third to sales to come via digital channels. That's the word from the National Retail Federation, which is forecasting that overall sales for Mother's Day will surpass the $20 billion threshold. >>

Tuesday, May 02, 2017

Ecommerce Roundup: Mobile increasingly important for shoppers

In today's ecommerce roundup, two new reports that underline the keys for shopper engagement: mobile and convenience. >>

Tuesday, May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. >>

Monday, May 01, 2017

Expert: Summer maintenance to prep for Black Friday

There are six months to go before the rush of holiday shopping hits, the time for retailers to prep is now. One expert outlines steps merchants should take each month of this summer to get ready for the winter rush. >>

Monday, May 01, 2017

Study: Jewelry, food baskets key for Mom's

The old stand-bys continue to be favorites for Mother's Day. That, according to new data from Criteo; researchers found that jewelry and food baskets continue to top the lists of gifts from dads and kids. >>

Monday, May 01, 2017

Report: More people hitting digital news, media

Hitwise, a division of Connexity, has released new data that shows Americans' interest in news and media has increased over the past year. According to their data 1 in every 12 online visits were made to news/media websites; that is an increase of 17% over 2015 data. >>

Monday, May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are where they should be putting their ad dollars. >>

Friday, April 28, 2017

Ad Roundup: Tools to connect shoppers

In today's advertising roundup, three new releases that are geared toward helping merchants better connect with shoppers in the digital and mobile spaces. >>

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