BizReport : Advertising

Advertising

Wednesday, August 02, 2017

AI-powered detection and removal dramatically improves YouTube's fight against extreme content

AI-powered detection and removal tools have proved to be significantly more effective at purging extremist video from their platform, announced YouTube this week, as it strives to clean up the platform and welcome back brands and advertisers that have recently departed. >>

Tuesday, August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data. >>

Tuesday, August 01, 2017

Google ad blocker becoming reality?

There has been a fresh sighting of Google's proposed native ad blocker, for their Chrome browser. The feature was recently sighted on Canary, an Android developer build. Earlier this summer, Google announced plans for a 'filter' that would block ads within their Chrome browser that didn't offer a good user experience. >>

Tuesday, August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. >>

Tuesday, August 01, 2017

Ford combines OOH and mobile for new Fiesta campaign

Ford is combining new out-of-home advertising technology with mobile to promote its latest Fiesta model. >>

Monday, July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. >>

Friday, July 28, 2017

Expert IDs pitfalls to avoid in using AI in email

While many marketers are finding behavioral insights  provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. One expert explains. >>

Friday, July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. >>

Friday, July 28, 2017

Top tips to create conversational UX

Conversational UX - the use of voice assistants like Siri, Alexa, and Home - is only just beginning, but according to some experts it is going to quickly change how consumers research, shop, and review products. Here are our top tips for brands to create a conversational UX that will keep customers happy. >>

Friday, July 28, 2017

Expert: How small businesses and towns can compete for success

Small towns are filled with small businesses, but many SMBs are worried that the advancement of technology - including ecommerce - will kill their way of life. According to one expert, it doesn't have to. Here are some ways to prevent the decline of small and rural communities. >>

Thursday, July 27, 2017

Survey: More social video in the works

Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. >>

Thursday, July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. >>

Wednesday, July 26, 2017

Report: Digital transformation for business survival

Adapting to the digital marketplace is key to businesses staying in business. That, according to Couchbase data; their new report indicates most US, UK, French, and German companies believe they could fail if they don't adapt correctly to the digital space. >>

Wednesday, July 26, 2017

Expert: Amazon/Whole Foods deal doesn't have to kill SMBs

Amazon's acquisition of Whole Foods sent a bit of a shockwave through local businesses, reinvigorating their fears that the online giant would soon swoop into their towns and take their businesses. While some merchants may falter, one expert believes the Amazon move won't kill local businesses - unless they allow it. >>

Tuesday, July 25, 2017

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. >>