Friday, May 24, 2019

Expert: How ethics in AI could impact data privacy

Just a year since the EU instituted GDPR to specify how businesses can collect, analyze, and use consumer data, consumer trust continues to be one of the biggest issues facing global businesses. This is because, while there has been a short-tern slowing of data breaches, larger, mega-breaches continue to happen and are a concern to consumers. That, according to one expert, is where ethics in AI may come to play. >>

Thursday, May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers. >>

Wednesday, May 22, 2019

Expert: How 5G could neutralize Net Neutrality

Just over a year ago, the US Congress repealed the FCC's Net Neutrality ruling - a ruling that made it illegal for mobile and internet providers to charge more for access to certain sites or platform. While Congress is gearing up for another fight, this time to reinstate Net Neutrality, one expert says it may no longer be needed. >>

Monday, May 20, 2019

Brands: How to ensure GDPR compliance now

As we near the year anniversary of the EU's GDPR initiative, many businesses still haven't implemented the right technology and strategies to ensure their mailing lists, data collection, and targeting are compliant. Even those brands outside the EU could stand to take another look at how compliant they are with data privacy as consumers are more leery of data use every year. Here are a few tips. >>

Friday, May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media users similar despite their differences. >>

Thursday, May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. >>

Wednesday, May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips to get back on the right path. >>

Tuesday, May 14, 2019

Study finds experience key to engaging loyalty members

Loyalty programs continue to build, drawing new members every day, but one new report indicates that rather than pricing or even product superiority, the brand experience is now key to engaging loyalty program members. >>

Friday, May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x between 2017 and 2018. >>

Thursday, May 09, 2019

Study finds more B2B teams hitting LinkedIn

Social media has been a go-to for many retail and beauty brands for the past five or so years, but one new report finds B2B sales teams are pushing farther into a specific social network: LinkedIn. >>

Wednesday, May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one expert, one change is that those brands who initially pulled out of location data are now pushing back in. >>

Tuesday, May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. >>

Monday, May 06, 2019

Study: 1/3 SMBs using personal cash for business

Small business owners are using personal assets to strengthen the financial position of their business. That is one key finding from SunTrust's annual Small Business Pulse Survey. Researchers found that about 36% of SMB owners use personal assets for cash infusions to their business. >>

Friday, May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories. >>

Thursday, May 02, 2019

More publishers pushing email

Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social media gives entities like Facebook revenue that should go to the publisher. That, according to one expert, is why more publishers are turning to email to connect. >>