BizReport : Advertising

Advertising

Tuesday, November 12, 2013

Expert advises: Know your customers this holiday season

In retail, data has become a huge influence in how campaigns are created and how ad space is purchased. Still, there is a lag between truly engaging campaigns and customers - and that lag in many cases is due to inferior targeting, according to one expert. >>

Tuesday, November 12, 2013

Top tips for brands considering cause marketing

When many businesses consider cause marketing they look at how their customers can become involved. But there is a growing trend toward employee advocacy in the cause space as brands see how their employees like to get involved to push the message further. >>

Monday, November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can capture on your customers the more targeted and relevant you can be in your communication. >>

Thursday, November 07, 2013

Brand Keys: 5% decrease in holiday revenue?

While spending is expected to be strong during the 2013 holiday season, Brand Keys suggests actual per-retailer spending may be down by as much as 5% as shoppers look deeper discounts to save money. According to the report 65% of US shoppers plan to use mobile devices to help them find better prices and product information. >>

Thursday, November 07, 2013

How to improve social strategy in time for Christmas

Social networks now provide shoppers a great deal of information that wasn't available before. Shoppers now have access to up-to-the-minute content such as offers, sales, photos, videos, and other customers' comments and reviews about the brand and specific products and services. Now when shoppers are interested in making a purchase, it is common practice to visit a company's social media pages first to see what others are saying. >>

Wednesday, November 06, 2013

Report: Pair cookies with 3rd party data for best results

Experts around the Web have begun touting the importance of value - as in customer value or how a customer may impact a brand over a series of years rather than a single campaign. New data out from Casale Media's Index shows one way to increase customer value: pair cookies with third party data. >>

Tuesday, November 05, 2013

Ad Roundup: Analytics abound in new releases

Analysis of advertising campaigns becomes more important each day as more people logon to the World Wide Web, stay engaged with content and social networks via mobile devices and use devices in-store to research products. >>

Tuesday, November 05, 2013

Marin: How the mobile shift impacts advertising

Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers off, or that was how the tool was pushed out. >>

Tuesday, November 05, 2013

Report: The more ad versions the merrier

While the brand message needs to be the same across the Web, mobile sites, television and print advertising, more brands are investing in multiple ad creative, hoping to more deeply engage consumers. That is the big takeaway from a new report out from DG MediaMind. >>

Monday, November 04, 2013

Top 3 tips to enhance cross-channel campaigns

With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information or relevant content it is becoming harder to ensure brand messages are reaching those consumers and that the message received is truly the message the brand wanted to send. >>

Friday, November 01, 2013

Customer experience the focus of ForeSee platform

Following up on the trend of customer experience, ForeSee has launched a platform set up to help brands ensure a quality customer experience across channels. Called cx360, the platform includes executive portals, advanced analytics and insights geared to helping advertisers better understand how consumers are engaging across the online space. >>

Friday, November 01, 2013

Releases add analytics, data options

Data is the key to the online space, and two new releases are set up to deliver real time and first party analytics to brands across the online space. Here's how: >>

Thursday, October 31, 2013

A verification solution and a cloud option launch

This week two new solutions are launching, giving online businesses more options - either for their own safety and connectivity or to give consumers another way to engage with their brand message. Here's how: >>

Wednesday, October 30, 2013

Tips to improve cross-channel campaigns

According to experts, cross-channel campaigns are crucial to reaching desired audience members. No one marketing channel can be 100% effective, but by using multiple channels, brands are able to take advantage of how their customers spend their time, and reach them multiple times. >>

Wednesday, October 30, 2013

The deals that will encourage shoppers over the holidays

What makes a holiday shopper tick? New data out from Wanderful Media sheds light on how Black Friday shoppers are engaging with brands and products throughout the day. According to their new report there are two kinds of Black Friday shoppers and they're looking for different things. >>