Wednesday, July 31, 2019

Reports: More worry about cyber threats as tactics evolve

More and more businesses are worried about the security of their email. That is a key takeaway from a new Barracuda Networks report. According to the research nearly all (93%) of businesses polled are worked about the security of their email, phishing and other email hijacking attacks. >>

Tuesday, July 30, 2019

How AI is changing email marketing

The first email was sent in 1971. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox providers and spammers alike rely on artificial intelligence. >>

Monday, July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of influencer ad dollars are being spent of fake followers, and it could cost marketers up to $2 billion this year. >>

Friday, July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment. >>

Thursday, July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are spending between $3000 and $10,000 per audience targeting campaign.   >>

Wednesday, July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of ad fraud in North America finds that ad fraud may increase by 125% by 2023. >>

Tuesday, July 23, 2019

Top 4 tips to improve BTS strategy

Most back to school purchases are still made in-store, but more and more consumers are using smartphones, laptops, and tablets to influence their purchases, to check pricing, and find deals. Here's how to build a strong back-to-school strategy. >>

Monday, July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on stronger customer authentication to increase the security of payments and payment data. Here's what brands need to know. >>

Friday, July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be prepping their sites and stores for an influx of shoppers. Here's how. >>

Thursday, July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one new report, indicates the veracity of reviews is becoming more and more important. >>

Tuesday, July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>

Monday, July 15, 2019

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion. >>

Thursday, July 11, 2019

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. Adding to this is a lack of certainty when it comes to identifying the fastest path to generating leads and converting sales. >>

Tuesday, July 09, 2019

Top 3 tips for retailers to capitalize on summer sales

Amazon's Prime Day is only a couple of days away, big retailers including Walmart have announced plans for their own summer sales events, and back-to-school shopping is already gearing up. Here's how retailers can ensure they are ready for summer sales. >>

Monday, July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. >>