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BizReport : Advertising

Advertising

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Monday, March 06, 2017

Expert: How programmatic direct is changing

Direct advertising is not new for either B2C or B2B businesses. But, adding a programmatic layer to direct advertising efforts is helping more brands compete while still controlling ad budgets. Erik Requidan of Intermarkets explains how programmatic direct solutions can help brands. >>

Friday, March 03, 2017

Mobile Roundup: Native, video key to continued mobile growth

Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. >>

Friday, March 03, 2017

Expert: Chatbots poised to change how people browse

While some experts believe chatbots are only - and will be only - a customer service or search type tool, one expert says chatbots will do more. Specifically, that chatbot will change the way people interact with the Internet at large. Here's how: >>

Thursday, March 02, 2017

Reports ID challenges in company monitoring, connection

Two reports out this week indicate two key areas in which businesses might be suffering: within their IT departments, and in properly understanding their customers. >>

Thursday, March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. >>

Thursday, March 02, 2017

Report: Digital CPG buys up 36%

Consumer Packaged Goods (CPG) are making an impact on digital sales. According to new 1010Data, total online CPG sales are up more than one-third (36%) since 2015. Health supplements and pet products are leading the digital CPG charge. >>

Wednesday, March 01, 2017

Ad Roundup: Partnerships give insight into behaviors

In today's advertising roundup, two partnerships in the video and TV spaces should give advertisers more insight into how consumers are engaging with content. >>

Wednesday, March 01, 2017

Report: Media buyers upping mobile video budgets

AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. >>

Wednesday, March 01, 2017

Expert: Amazon outage a reminder to prep for everything

On Tuesday, Amazon Web Services went down for a few hours; the outage impacted more than 148,000 websites in the US. AWS offers cloud storage as well as web services for businesses. This allows businesses high performance without the need to build server farms, and high cash outlay for infrastructure. >>

Wednesday, March 01, 2017

Media buyers, planners using more mobile video than TV in ad campaigns

The UK media landscape is at tipping point, according to new research from AdColony, with media buyers and planners using more mobile video in their ad campaigns than TV. >>

Tuesday, February 28, 2017

Study: Emojis key for push notifications

Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%. >>

Tuesday, February 28, 2017

Top 4 tips to implement machine learning

We're hearing more every week about advancements in artificial intelligence and machine learning, especially where marketing is concerned. But, one expert believes marketing is only one area in which AI can be beneficial - the other is IT. Here are four ways machine learning can improve IT strategy. >>

Monday, February 27, 2017

Expert: Data key for financial campaigns

More and more, consumers are using mobile devices to monitor their financial accounts or even make stock trades. That, says one expert, is why financial brands must not only key in on data for better targeting. >>

Monday, February 27, 2017

"Fat" ads slowing down publishers' websites

More than four in ten online ads are too "fat", according to a new report from Ad Lightning, slowing down websites, annoying users. >>

Monday, February 27, 2017

CPG brands spending more on digital ads than traditional

CPG brands are now spending more on digital advertising than on traditional forms, according to a new survey from Cadent Consulting Group. >>

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