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Wednesday, September 18, 2019
Study finds only ¼ of offer emails opened
Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half of consumers (43%) say they're emailed too often, meaning that many brand should take a look at how often they're emailing and how they are communicating their email strategy with list members. >>
Tuesday, September 17, 2019
Expert: How brands can embrace emojis for engagement
There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a base of shoppers. We asked a digital expert for his advice. >>
Friday, September 13, 2019
Top 3 tips to improve branded Instagram strategy
Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here are four tips to help brands find the right influencers their their products. >>
Wednesday, September 11, 2019
How brands can improve their social status
Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social marketing expert about how brands can improve their use of social to improve the consumer connection. >>
Tuesday, September 10, 2019
Brands find success with direct mail but aren't utilizing
Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find good ROI from direct mail only about half (56%) are using it regularly. >>
Monday, September 09, 2019
Tablets show high engagement for BTS campaigns
Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. >>
Friday, September 06, 2019
Studies reveal keys to video engagement
Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space. >>
Wednesday, September 04, 2019
Study finds security key to keeping customers
Real or perceived, security issues are a problem for businesses, and it doesn't matter how big or small. According to a joint Forrester and BitSight report more than one-third (38%) of businesses believe they've lost business because of security issues within their business. >>
Tuesday, September 03, 2019
Expert: How hyper-personalization and data are changing advertising
Data is becoming more abundant, available, and usable for more than just targeting. Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands and agencies cannot only target specific audiences, but literally produce and deploy thousands (or millions) of unique and relevant ads and messages to each member or group. And, according to one expert, those on the cutting edge of data can expect to see great results. >>
Monday, September 02, 2019
Report: Send fewer emails to increase engagement?
GetResponse has released their new global email benchmarks report, and among the more interesting findings is this: sending fewer emails can increase user engagement. >>
Friday, August 30, 2019
Nanny-cams to virtual assistants: How IoT brands can protect customer privacy
From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%) of consumers are concerned about how these devices collect data and 55% don't trust businesses to protect their privacy. Here's how companies can ensure their IoT devices are safe - and trusted - by consumers. >>
Thursday, August 29, 2019
Study: Fraud a big problem in social
A new report out this week from Arkose Labs points to a big problem in the social space: that of fraud. According to their research fraudsters are targeting social by both using social logins fraudulently and by creating fraudulent social media accounts. >>
Wednesday, August 28, 2019
How publishers can capitalize on app user LTV
The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the lifetime value of mobile consumers. >>
Tuesday, August 27, 2019
Studies: Content, personalization a problem for merchants
There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization. That content problem? Is also creating an issue in customer experience, making it difficult for merchants and brands to perform well in the m:commerce space. >>
Monday, August 26, 2019
Expert: How Instagram's Explore could impact brands
Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers and even some merchants worry about how the new offerings will impact their business. >>
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