BizReport : Advertising

Advertising

Friday, June 30, 2017

Ad Roundup: Partnership, Acquisition, and Launch news

In today's advertising roundup, a partnership announcement, an acquisition, and a new release, all of which will add to brands' ability to collect and analyze digital data. >>

Friday, June 30, 2017

Study: Experience key to data sharing

When it comes to customers willingly sharing their data, it's all about the experience. That's a key takeaway from RichRelevance's new Creepy or Cool survey. As with year's past, consumers show a willingness to share their data and information with brands offering better experiences based on said data. >>

Thursday, June 29, 2017

Ad Roundup: Releases focus on targeting

A trio of releases into the digital space this week are focused on the data brands need to better target and serve their customers. Details in today's advertising roundup. >>

Thursday, June 29, 2017

Survey shows July 4th shoppers looking for deals

As with many holidays, consumers shopping for American's Independence Day on July 4th will be shopping the deals. That's the word from new ChargeItSpot data; their 2017 Independence Day Sales Report indicates nearly half of in-store shoppers (43%) will be shopping the sales this year. >>

Wednesday, June 28, 2017

Top 4 tips to prevent app fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. Here are 4 tips for brands to help combat the effects of app fraud. >>

Wednesday, June 28, 2017

Survey finds growing interest in Open Source

Look for increased interest - and growth - in Open Source software and programming options. That's the word from NodeSource, whose recent survey found that most (91%) of enterprise software developers believe new businesses will come from open source projects. >>

Tuesday, June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. >>

Tuesday, June 27, 2017

Study: Video must be mobile optimized

When it comes to video, mobile optimization is crucial. That's a key takeaway from new Mighteor research, which found that most (77%) of those watching mobile video have stopped viewing if the content 'didn't look good' on their mobile device. >>

Monday, June 26, 2017

Study IDs why people like in-store shopping, why they don't

While most consumers will agree that they shop in-store more often than they don't, the reasons for this remain elusive, and somewhat personalized. New data from Mood Media sheds light on what consumers like while shopping in-store, but more importantly, what they don't like. >>

Monday, June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top struggle comes in creating compelling content. >>

Friday, June 23, 2017

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's CEO offers three tips for implementing a strong strategy. >>

Friday, June 23, 2017

Expert: How cyborg tech could impact virtual reality

Most experts agree that the human brain is the most complex organs in the universe, and with Facebook and Elon Musk announcing plans to merge brainpower with artificial intelligence, it has many wondering what this could mean for the future. >>

Thursday, June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Thursday, June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>

Wednesday, June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>