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BizReport : Advertising

Advertising

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Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Tuesday, January 23, 2007

Bud.tv Stops Minors In Their Tracks

Not long after the Superbowl, Anheuser-Busch is set to launch a social networking site all of its own. >>

Monday, January 22, 2007

Google, Microsoft Take Aim on Rapid Growth

Trying to anticipate the growth of online advertising, Google and Microsoft say they are building new data centers. The centers will help them deal with the expected boom in online advertising over the next few years. Together, the two online giants are expected to spend about $1 billion. >>

Monday, January 22, 2007

Google, Adscape Media in Buyout Talks

First it was search marketing, then the possibility of an outdoor digital ad network, now it looks as if Google's next foray could be into in-game advertising. >>

Monday, January 22, 2007

U.S. Spam Shame

Over a third (34 percent) of websites containing malicious code, or malware, are hosted in the U.S. That’s more than any other country in the world. >>

Monday, January 22, 2007

In-Flight Consoles to be Ad Supported

Virgin Atlantic has closed a deal that would allow texting, wireless connections and laptop AC power among other things - all from the cabin of a plane. >>

Friday, January 19, 2007

Study: Women Read Snail Mail, not E-mail

A simple email message is not the best way to target female consumer. A new study indicates that more women are reading and responding to direct mail than email. >>

Friday, January 19, 2007

Google to Create Outdoor Digital Network?

Several search companies are creating new analytics programs and features to be able to compete with online giant Google in the search ad forum, but Google may have moved forward without their competitors once again, leaving other search firms in their dust. >>

Thursday, January 18, 2007

Microsoft's Targeting Features to Predict Behavior

Microsoft is nearly ready to unveil their new adCenter model, hoping the new capabilities will help gain ground in the war over keywords. On Wednesday they previewed one new feature that boasts the ability to predict behavior, keyword performance and traffic. >>

Thursday, January 18, 2007

Internet Drawing Advertisers from TV & Print

The United States is not the only country pulling away from traditional advertising to new mediums. The countries in Europe are also fast moving to the Internet as the preferred ad medium. >>

Wednesday, January 17, 2007

Small Business Out of Search Ads?

Search advertising is expected to boom in 2007, but small and medium sized businesses may not be able to get in on the action. A new study indicates the bulk of search ads will go to larger companies and brands. >>

Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

Wednesday, January 17, 2007

Total Recall for Viral Video?

Perhaps not total recall, but a new study indicates viewers may have better recall for viral videos than was originally thought. Should that make online video a more substantial part of online advertising? >>

Tuesday, January 16, 2007

In-Game Ad Platform Upgraded to Flash

Hoping to appeal to a wider base of online gamers, IGA Worldwide is upgrading their in-game ad platform to support flash-based games. The upgraded platform also offers better targeting and tracking controls. >>

Tuesday, January 16, 2007

Pay Up or Pop-Up Says MovieLand.com

Various Digital Enterprises Inc. websites have been told to revise their pop-up activity in line with Washington’s Computer Spyware Act. >>

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