In another sign that the Hispanic population is the fastest growing minority population in America, advertisers spent almost 15% more on ads targeted to the Hispanic population in 2006. >>

Monday, May 07, 2007

Will advertisers go for "TiVo-proof" ads?

With more consumers choosing to DVR favorite programs to watch as they have time or switching to online versions of their favorite shows sans all of those pesky commercial breaks, many analysts have said that traditional television advertising is going down the tubes. Marketers worried about the ROI of television ad campaigns should take note of a new kind of ad, said to be "TiVo-proof". >>

Friday, May 04, 2007

Google creates "gadget ads" for websites

Online giant Google has begun testing a new advertising program that is expected to launch later this summer. According to reports, the new gadget ads will be available for site owners to embed within their websites pages. >>

Friday, May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc. >>

Friday, May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues. >>

Friday, May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers. >>

Thursday, May 03, 2007

Q1 profits double for ValueClick

Despite concerns about privacy and lead generation issues, profits for online lead generation site ValueClick doubled in the first quarter of 2007. Q1 revenue came in at nearly $157 million; EBITDA was $41 million, up 50% from 2006. >>

Thursday, May 03, 2007

CitySearch rolls out "short vids"

Forget about standard display ads or the leaderboard, CitySearch is betting that Web 2.0 options will bring new advertisers to the fold. The city-based information hub is now offering short videos for advertisers wanting to make a local impact. The advertorial video platform allows local marketers to showcase their location and establisment quickly to users. >>

Thursday, May 03, 2007

Comcast partners with Yahoo in ad deal

Comcast and Yahoo have forged a multi-year partnership for online display and video ad services on Comcast.net. >>

Wednesday, May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Tuesday, May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google. >>

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