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BizReport : Advertising

Advertising

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Thursday, September 21, 2006

TV Network Taps Online Marketplace

The Scripps Network is opening a new kind of mall, and it could pave the way for small e-tailers to create their own niche market. >>

Wednesday, September 20, 2006

Yahoo Launches A New Multimillion Dollar Campaign To Redress Its Underperformance

Yahoo is launching a new multimillion dollar ad campaign tomorrow, 21 September, just one day after having shocked the financial markets with its news that its third quarter results are on the low end of expectations. >>

Wednesday, September 20, 2006

New Study Shows Growth in Hispanic Markets

A new study from the Association of Hispanic Advertising Agencies (AHAA) raises some questions about how advertisers are, and are not, paying attention to the fast-rising Hispanic clientele in the United States. >>

Wednesday, September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week. >>

Wednesday, September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine. >>

Tuesday, September 19, 2006

YouTube To Share Ad Revenues?

The successful video sharing site YouTube seems to be concerned about copyrighted material posted on its site. >>

Tuesday, September 19, 2006

Yahoo Shares Drop 10%

The Wall Street Journal published today an article announcing that Yahoo Inc. executives warned online advertising growth appears to be slowing in some categories. According to Yahoo this has pushed shares to plunge more than 10% and triggered a large sell off of technology stocks. >>

Tuesday, September 19, 2006

Do Mobile Ads Pay Off?

Mobile phones may be the last frontier for advertisers, but the frontier is quickly dwindling away. The talk at the 2006 CTIA Wireless IT & Entertainment show in Los Angeles indicated that mobile ads could bring in $11 billion in revenue in five years. >>

Tuesday, September 19, 2006

Eyeblaster Moves To Search Marketing

Eyeblaster is moving beyond rich media and into the search marketing realm with a suite of new marketing tools that could simplify the management of your online marketing campaigns. >>

Monday, September 18, 2006

Put Your Brand in a Book

A Procter & Gamble deal is raising some eyebrows in the advertising community. >>

Monday, September 18, 2006

The Money Behind Local Search

Think local search advertising is only for those mom-and-pop businesses and not the bigger retail chains? Think again. >>

Monday, September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns. >>

Monday, September 18, 2006

Adidas Shakes Up Conventions On Rugby Campaign

With a budget of less than $320,000 for both the creative campaign and supporting radio, outdoor and online media, Adidas decided to shake up the convention of sponsorship campaigns in New Zealand. >>

Friday, September 15, 2006

Increase Deliverability, Increase Sales

Your email ‘credit score’ could be sending direct marketing emails straight to the Spam and Junk filters in user computers. >>

Friday, September 15, 2006

Make RSS Work For You

As surfers become more tech-savvy, more and more RSS feeds are popping up, helping them browse the web even more easily – and find those great deals on Manolo pumps even faster. >>

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