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BizReport : Advertising

Advertising

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Friday, October 06, 2006

Ad and Eco Organizations Partner In Multimedia Ad Campaign

Leading ad and ecological organizations and companies have agreed that Disney’s animated classic The Little Mermaid will feature in a massive multi media ad campaign. The Public Service Advertising (PSA) campaign is created to encourage Americans to protect the oceans from marine debris. >>

Friday, October 06, 2006

Holiday Forecast Looks Bright for Marketers

Forget the Halloween candy right now consumers want Christmas goodies instead. With a little more than 3 weeks until Halloween, marketers are predicting a good holiday season – based on consumer wants. >>

Thursday, October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. >>

Thursday, October 05, 2006

Study Shows Online Ad Spending Up

A new study out from the International Advertising Bureau shows that online advertising spending is up more than 40% in Britain for the first half of 2006. >>

Wednesday, October 04, 2006

US Mobile Ads Lagging

US consumers continue looking at mobile text ads as a novel concept, and they aren’t converting to sales as quickly as European consumers. >>

Wednesday, October 04, 2006

New Software Makes Multi-tasking Simple

AOL’s launch today of new software OpenRide is a new way for online users to surf, search and spend – all at the same time. The free beta version is optimized for broadband use. >>

Wednesday, October 04, 2006

vFlyer Changes Face of Classifieds

Marketers don’t have to struggle creating separate online classifieds for the different classified listing services any longer. A small San Francisco startup says they can make online classified advertising easier for sellers. vFlyer allows marketers to create online classifieds and post them on dozens of online boards in a matter of clicks. >>

Tuesday, October 03, 2006

What Is Surround Marketing?

Five years ago, the New York Times (NYT) introduced advertisers with the opportunity to spend ‘sessions’ with online readers rather than to approach customers on the basis of mere ‘impressions’. >>

Tuesday, October 03, 2006

Ask Revamp Improves Search Tools

Search marketers on Ask.com have a few new tools to manage their paid search platforms, thanks to the launch of the revamped ASL 2.0 portal. >>

Tuesday, October 03, 2006

Technology: The New Generation Gap

Remember a time when your parents screamed at you because of your choice of music? It was the generation gap of the past, in the present, technology is the generation gap – and online marketers must figure out new ways to bridge the gap or risk seeing revenues decline. >>

Monday, October 02, 2006

P&G Wants Food Professionals to Take the Lead for Upcoming Campaign

Procter & Gamble is inviting food professionals to create advertisements on the subject of back-of-the-house-cleaning and state of sanitation in their industry. The winner will be included in the company’s next advertisement and receive USD 1,000. >>

Monday, October 02, 2006

Direct Marketing Trend: Self-Destructing Email?

Lawyers use self-destructing email technology to protect the privacy of their clients, but could the same technology be used by online marketers to improve client relations? >>

Monday, October 02, 2006

Are Boomers Next Cash Cow?

Monster.com’s founder has launched a new web portal, geared strictly to baby boomers, and investors are taking notice. The largest constituency on the web, so far elders have been an untapped market, and it appears, one that is ripe for advertisers. >>

Friday, September 29, 2006

Standards Group Developed For PPC Realm

A standards group has been created by Click Forensics to develop pay-per-click quality standards for the search marketing industry. >>

Friday, September 29, 2006

July Local Searches Up 43%

A new study out by comScore indicates that performing a search for a local business or service drives consumer action. In the study, nearly 50% of all local searchers visited a local merchant as the result of searching for their service. >>

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