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BizReport : Advertising

Advertising

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Friday, October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth. >>

Thursday, October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market is unprecedented. >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Wednesday, October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging ad revenue. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

Tuesday, October 17, 2006

Study: Search Drives Automobile Connections

Want to sell more cars? A new study indicates that search functions are driving more interested shoppers to car manufacturer and dealer websites. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Monday, October 16, 2006

Online Ad Spend Solid for Q3

Yahoo’s warning a few weeks ago that finance and auto advertising would drop in the third quarter of 2006 doesn’t seem to have affected the overall online advertising markets for Q3. >>

Friday, October 13, 2006

US Ad Spend Slows

Wall Street researchers are downgrading the U.S. and worldwide outlook for advertising spending in 2006. However, the new findings indicate the way ad spend inflation relates to economic inflation is changing. >>

Thursday, October 12, 2006

Boomers Have Money, Gen Y Has Influence

Want to influence shoppers to buy your brand? Revenues falling even with a targeted search campaign and building buzz through social networks? Then you may not have the right people involved. Kids are the influencers today. >>

Wednesday, October 11, 2006

Platform Gives Advertisers Control

A new company is hoping to cash in on the user generated content craze with their own platform, said to give advertisers control of the space. >>

Wednesday, October 11, 2006

Search Giants Encroaching on 411

Want the 4-1-1? Just point your mobile toward Yahoo, Google and MSN. The three search giants, in addition to IAC’s Citysearch are set to bring search marketing to mobile phones in a big way. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 09, 2006

Online Ad Budgets Dropping

A new report from Blackfriars Communications indicates that only 16% of marketing budgets will go to online advertising this year. This includes email advertising campaigns, display ads and Internet media spending. >>

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