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Monday, October 30, 2006
Branded Sites Beat Portals
Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals. >>
Monday, October 30, 2006
Direct Marketing To Slow?
Yes and no. A new study out from the Direct Marketing Association (DMA) indicates a growth slowdown could be on the way for direct marketers in the United States. However, direct marketing sales may continue to grow despite the expected slowing of growth. >>
Friday, October 27, 2006
Marketers Must Convert Researchers to Buyers
New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>
Friday, October 27, 2006
Online Revenue Up, Online Readers Down
New reports from Merrill Lynch show online revenue for newspapers is up for the third quarter, but the news isn’t all good. Online readership is actually down, causing concern from some sectors. >>
Friday, October 27, 2006
Assessing Ethics With WOMMA
More and more consumers are relying on word of mouth campaigns to make purchasing decisions rather than traditional advertising – online or offline. Marketers may think they are on the right side of the ethics fence, but that thinking can still lead to trouble. >>
Thursday, October 26, 2006
Mobile Market Set To Explode?
A new study from Jupiter Research points to a surge for mobile advertising in the next five years. This, even though the research firm expects users to be resistant to the new medium for the next few years. >>
Thursday, October 26, 2006
Privacy Concerns Email Marketers
Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t. >>
Thursday, October 26, 2006
Sharing Facebook?
Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web. >>
Wednesday, October 25, 2006
Online Research Boosts Electronics Sales
Want to sell more electronics? Joining in the search marketing craze could help your businesses sales according to new research from the Consumer Electronics Association (CEA). >>
Wednesday, October 25, 2006
Who Uses Mobile - And How
Europeans and Americans use the Internet – especially on mobile phones – differently. But for each segment of the community there is a way for online marketers to make the most of users. >>
Wednesday, October 25, 2006
Today’s Mom Going Online
Only 20% of moms say advertisers do a good job of reaching them. Instead, they turn to other moms for the bulk of their brand buying decisions and other information. But, the demographic has a huge potential to grow, especially for online advertisers. >>
Tuesday, October 24, 2006
IBM Launches Live Banners
IBM has launched a new display ad prototype that allows video chats with IBM sales reps. For IBM this makes selling advertising placements much easier because their sales reps can speak to potential clients. But, what does this mean for marketers? >>
Monday, October 23, 2006
GM To Boost Digital Spending
Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>
Friday, October 20, 2006
Ad Management Tool Debuts From DoubleClick
Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms. >>
Friday, October 20, 2006
Fox Secures 20% Streaming Market
New rankings show Fox Interactive websites, including MySpace, have taken a little over 20% of the U.S. online video streaming market for August. Fox saw 1.4 billion streams, outpacing both Yahoo and YouTube sites. >>
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