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BizReport : Advertising

Advertising

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Wednesday, October 25, 2006

Today’s Mom Going Online

Only 20% of moms say advertisers do a good job of reaching them. Instead, they turn to other moms for the bulk of their brand buying decisions and other information. But, the demographic has a huge potential to grow, especially for online advertisers. >>

Tuesday, October 24, 2006

IBM Launches Live Banners

IBM has launched a new display ad prototype that allows video chats with IBM sales reps. For IBM this makes selling advertising placements much easier because their sales reps can speak to potential clients. But, what does this mean for marketers? >>

Monday, October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>

Friday, October 20, 2006

Ad Management Tool Debuts From DoubleClick

Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms. >>

Friday, October 20, 2006

Fox Secures 20% Streaming Market

New rankings show Fox Interactive websites, including MySpace, have taken a little over 20% of the U.S. online video streaming market for August. Fox saw 1.4 billion streams, outpacing both Yahoo and YouTube sites. >>

Friday, October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth. >>

Thursday, October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market is unprecedented. >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Wednesday, October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging ad revenue. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

Tuesday, October 17, 2006

Study: Search Drives Automobile Connections

Want to sell more cars? A new study indicates that search functions are driving more interested shoppers to car manufacturer and dealer websites. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Monday, October 16, 2006

Online Ad Spend Solid for Q3

Yahoo’s warning a few weeks ago that finance and auto advertising would drop in the third quarter of 2006 doesn’t seem to have affected the overall online advertising markets for Q3. >>

Friday, October 13, 2006

US Ad Spend Slows

Wall Street researchers are downgrading the U.S. and worldwide outlook for advertising spending in 2006. However, the new findings indicate the way ad spend inflation relates to economic inflation is changing. >>

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