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BizReport : Advertising

Advertising

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Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Monday, October 16, 2006

For Conversions Show Ads Out Of Context

A new study indicates that ads seen in the same context as behavior have a higher click through rate, but ads viewed in a different context had a higher action through rate. >>

Monday, October 16, 2006

Online Ad Spend Solid for Q3

Yahoo’s warning a few weeks ago that finance and auto advertising would drop in the third quarter of 2006 doesn’t seem to have affected the overall online advertising markets for Q3. >>

Friday, October 13, 2006

US Ad Spend Slows

Wall Street researchers are downgrading the U.S. and worldwide outlook for advertising spending in 2006. However, the new findings indicate the way ad spend inflation relates to economic inflation is changing. >>

Thursday, October 12, 2006

Boomers Have Money, Gen Y Has Influence

Want to influence shoppers to buy your brand? Revenues falling even with a targeted search campaign and building buzz through social networks? Then you may not have the right people involved. Kids are the influencers today. >>

Wednesday, October 11, 2006

Platform Gives Advertisers Control

A new company is hoping to cash in on the user generated content craze with their own platform, said to give advertisers control of the space. >>

Wednesday, October 11, 2006

Search Giants Encroaching on 411

Want the 4-1-1? Just point your mobile toward Yahoo, Google and MSN. The three search giants, in addition to IAC’s Citysearch are set to bring search marketing to mobile phones in a big way. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 09, 2006

Online Ad Budgets Dropping

A new report from Blackfriars Communications indicates that only 16% of marketing budgets will go to online advertising this year. This includes email advertising campaigns, display ads and Internet media spending. >>

Friday, October 06, 2006

Ad and Eco Organizations Partner In Multimedia Ad Campaign

Leading ad and ecological organizations and companies have agreed that Disney’s animated classic The Little Mermaid will feature in a massive multi media ad campaign. The Public Service Advertising (PSA) campaign is created to encourage Americans to protect the oceans from marine debris. >>

Friday, October 06, 2006

Holiday Forecast Looks Bright for Marketers

Forget the Halloween candy right now consumers want Christmas goodies instead. With a little more than 3 weeks until Halloween, marketers are predicting a good holiday season – based on consumer wants. >>

Thursday, October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. >>

Thursday, October 05, 2006

Study Shows Online Ad Spending Up

A new study out from the International Advertising Bureau shows that online advertising spending is up more than 40% in Britain for the first half of 2006. >>

Wednesday, October 04, 2006

US Mobile Ads Lagging

US consumers continue looking at mobile text ads as a novel concept, and they aren’t converting to sales as quickly as European consumers. >>

Wednesday, October 04, 2006

New Software Makes Multi-tasking Simple

AOL’s launch today of new software OpenRide is a new way for online users to surf, search and spend – all at the same time. The free beta version is optimized for broadband use. >>

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