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BizReport : Advertising

Advertising

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Friday, November 10, 2006

Top 5 U.S. Web Properties Attract More Visitors from Outside U.S. than from Within

comScore released a new internet usage study this week (9 Nov), the results of which show that more than half of the U.S.’s top 25 web properties generate more traffic from outside the U.S. than from within. >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Thursday, November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. >>

Thursday, November 09, 2006

Google Changes Landing Page Scoring

Online marketers need to bring their landing pages up to speed – quickly – or face paying more in advertising costs. Back in July, Google said they would begin factoring in landing page quality to their search ad bidding algorithm. Now they are expanding the change to contextually targeted ads. >>

Wednesday, November 08, 2006

Local Search Revenue To Reach $31 billion?

That is the forecast from The Kelsey Group, a research and analysis firm. In their annual forecast, analysts indicate that both global local search and online classified advertising revenue will grow to $31.1 billion in 2010. >>

Wednesday, November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results. >>

Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

Monday, November 06, 2006

AdBrite Opens Auction Model

Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more. >>

Monday, November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers. >>

Monday, November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Friday, November 03, 2006

Online Marketing in Second Place

If you aren’t already marketing on the web you should be. According to a new whitepaper from Omniture, online marketing ranks second as the preferential advertising medium behind only in-person advertising efforts for B2B campaigns. >>

Friday, November 03, 2006

Online Advertisers To Be Investigated?

A consumer group wants the Federal Trade Commission (FTC) to investigate the practices of online advertisers. They say the $100-billion dollar online advertising industry is impeding on the privacy of Internet users. >>

Thursday, November 02, 2006

Ask.com Replacing MSN and Google

Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

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