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BizReport : Advertising

Advertising

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Thursday, November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web. >>

Wednesday, November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic. >>

Wednesday, November 01, 2006

Get More From Keyword Searches

Want to dramatically improve conversion and click through rates for your search advertising campaign? A new study from Advertising.com indicates that optimizing search is all in the keyword – and has some tips on boosting your search campaign return. >>

Tuesday, October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>

Tuesday, October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a sign of the times? >>

Tuesday, October 31, 2006

Advertisers Want Accurate Measurement

More and more advertisers are turning to the Internet as a viable – and growing – advertising resource. But, as advertisers continue to turn to online advertising as opposed to traditional advertising avenues the need for more accurate measurement is growing, too. >>

Monday, October 30, 2006

Branded Sites Beat Portals

Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals. >>

Monday, October 30, 2006

Direct Marketing To Slow?

Yes and no. A new study out from the Direct Marketing Association (DMA) indicates a growth slowdown could be on the way for direct marketers in the United States. However, direct marketing sales may continue to grow despite the expected slowing of growth. >>

Friday, October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>

Friday, October 27, 2006

Online Revenue Up, Online Readers Down

New reports from Merrill Lynch show online revenue for newspapers is up for the third quarter, but the news isn’t all good. Online readership is actually down, causing concern from some sectors. >>

Friday, October 27, 2006

Assessing Ethics With WOMMA

More and more consumers are relying on word of mouth campaigns to make purchasing decisions rather than traditional advertising – online or offline. Marketers may think they are on the right side of the ethics fence, but that thinking can still lead to trouble. >>

Thursday, October 26, 2006

Mobile Market Set To Explode?

A new study from Jupiter Research points to a surge for mobile advertising in the next five years. This, even though the research firm expects users to be resistant to the new medium for the next few years. >>

Thursday, October 26, 2006

Privacy Concerns Email Marketers

Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t. >>

Thursday, October 26, 2006

Sharing Facebook?

Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web. >>

Wednesday, October 25, 2006

Online Research Boosts Electronics Sales

Want to sell more electronics? Joining in the search marketing craze could help your businesses sales according to new research from the Consumer Electronics Association (CEA). >>

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