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BizReport : Advertising


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Wednesday, December 06, 2006

Annoying Online Ads Drive Consumers to Blockers

Despite attitudes towards online advertising being more favorable than a few years ago, the number of people using ad blockers and spam filters has doubled since 2004. >>

Tuesday, December 05, 2006

Online Ad Spend Surging As Traditional Growth Slows

A leading advertising forecaster is expecting online ad growth to surge in 2007, despite an expected moderate overall ad spend. >>

Tuesday, December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>

Tuesday, December 05, 2006

Hispanic Market Continues Growth

For the second year in a row, Hispanic advertising agencies continue seeing double-digit growth. Thanks in part to first time ad buyers, expanding into digital areas and targeting English-speaking community members, the market continues to see unsurpassed growth in advertising spending. >>

Monday, December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>

Monday, December 04, 2006

U.K. Outstrips U.S. in Online Advertising

Despite a slow take up, the U.K. has now overtaken the U.S. when it comes to online advertising. >>

Monday, December 04, 2006

Online Ad Revenue To Be Used For Pixelotto Payout

Will online advertisers rush to Alex Tew’s second moneymaking internet venture? >>

Friday, December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>

Thursday, November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and in an effort to build “passion brands” to build more revenue. >>

Thursday, November 30, 2006

Working Moms Develop Internet Habit

Working mothers are tossing time with television and newspapers in favor of radio and the Internet, according to new research from The Media Audit. >>

Thursday, November 30, 2006

IAB Promotes Benefits of Online Advertising

The IAB has gathered the opinions of marketing executives from almost 500 brand marketers to find out what they thought was most compelling about online advertising. >>

Wednesday, November 29, 2006

Does Google Have A Secret?

If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display Advertising Network has been in beta testing since October 1. >>

Wednesday, November 29, 2006

Mobile Users Like ESPN, Weather

Mobile users have a much greater propensity to access sports and weather websites like ESPN and AccuWeather than PC users, however, the results for search giants Google and Yahoo are exactly the opposite. The news is part of comScore and Telephia’s new “Mobile Web Metrix” which compares mobile and personal computer usage. >>

Wednesday, November 29, 2006

Online Ads Fuel Christmas Present Pestering

The internet is part of youth culture, but is online advertising adding to children’s usual Christmas pestering? >>

Tuesday, November 28, 2006

Merck Moving More Ads Online

Drug company Merck has a new plan for advertising – they will shift ads for new drugs from broadcast television onto online communities and cable networks. This in an effort to better market pharmaceuticals to new customers. >>

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