BizReport : Advertising

Advertising

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Thursday, May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods. >>

Thursday, May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females. >>

Wednesday, May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week. >>

Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Wednesday, May 16, 2007

More jobseekers go online

Forget newspapers for job leads. Those wanting to get a better paying job are looking online, and marketers should take note of the new trend. >>

Tuesday, May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Friday, May 11, 2007

Future of advertising is online, says Bill Gates

Bill Gates has said he will spend the remainder of his full-time employment at his firm focussing on advertising and marketing services. >>

Friday, May 11, 2007

U.S. small businesses favor email marketing for Mother's Day

New survey results from email marketing firm Constant Contact shows many U.S. small businesses predict a busy Mother’s Day period and will concentrate marketing efforts online. >>

Thursday, May 10, 2007

Fox to offer MySpace slots to Super Bowl advertisers

News Corp.'s Fox Sports and MySpace are teaming up to give Super Bowl television advertisers a larger online presence during the game. >>

Thursday, May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report. >>

Thursday, May 10, 2007

IAB opens ad measurement guides to public comment

Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. >>

Thursday, May 10, 2007

90 percent of Asian Americans go online

Key findings have recently been released about Asian American consumer behaviour, in particular their internet usage and ad language preferences. >>

Wednesday, May 09, 2007

Yahoo upgrades to user-generated travel info

Online travel hubs like Priceline, Expedia and Travelocity were the first to begin including more user generated content amongst their travel blogs, reviews and information. Now Yahoo has created a more user-friendly travel site, hoping to encourage more consumers - and advertisers - to use their hub to plan trips. >>

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