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BizReport : Advertising

Advertising

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Wednesday, September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. >>

Wednesday, September 27, 2006

Online ABC Shows Draw Advertisers

Thirty-five advertisers, some of the biggest in business, have signed on to advertise when ABC begins broadband streaming of prime time shows next month. >>

Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

Monday, September 25, 2006

Click Fraud Runs Up To USD1 Billion

A recent article published by Business Week shows that click fraud leads to damage of roughly USD1 billion per year. Online advertiser confidence in this marketing option is waning. >>

Monday, September 25, 2006

Email: Still Viable?

The short answer is yes. But for those online marketers still utilizing the medium as their main source of online revenue, the answer isn’t as clear. >>

Monday, September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels. >>

Monday, September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board. >>

Monday, September 25, 2006

Is Ad Spending Really Going To Decline?

Search giant Yahoo’s shocking news last week that both brand and search advertisement spending is slowing down, has not convinced all opinion leaders in the marketing world. Several decision makers in large companies have indicated they managed to get authorization for bigger budgets the second half of this year. >>

Friday, September 22, 2006

Google Is Not Just For Text Advertisements

Google is now turning to Marketers at Madison Avenue to convince them that Google is not just for text advertisements anymore. The company has bigger plans now. >>

Friday, September 22, 2006

Jumpstart Not Phased By Yahoo Report

Yahoo may have put fear into many online automotive and financial advertisers with predictions of softness in those markets, but online advertiser Jumpstart Automotive Media isn’t biting. >>

Friday, September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also reconsidering their current PPC ad partnership with Google. >>

Thursday, September 21, 2006

Estée Lauder Launches 1st Online Campaign

The Wall Street Journal reported that Estée Lauder Cos. launched for the first time last week its first online ad campaign to promote its latest antiaging treatment, Advanced Night Repair Concentrate. >>

Thursday, September 21, 2006

Live Expo Offers New Advertising Options

AdMission Corporation, a provider of online advertising solutions, announced that Microsoft has implemented a customized version of AdMission Spotlight Ads to power a new featured ads program on the Windows Live Expo marketplace. >>

Thursday, September 21, 2006

Online Advertising Being Scrutinized

After Yahoo has issued a surprise revenue warning earlier this week, marketers, media buyers and internet companies are scrutinizing the health and future of online advertising. >>

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