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BizReport : Advertising

Advertising

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Thursday, January 04, 2007

MIVA Gets Google, Yahoo Gets Dropped

A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC). >>

Wednesday, January 03, 2007

AT&T To Launch Ad-Based Revenue Model

Not wanting to be left behind, AT&T is planning for a new advertising-based revenue model for cellular customers. >>

Friday, December 29, 2006

Google: Newspaper Program Expanding

100 advertisers and 60 newspapers aren't enough according to Google. The online giant is looking to expand their advertising test program in the new year. >>

Thursday, December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site. >>

Thursday, December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property. >>

Wednesday, December 27, 2006

Google Tests In-Stream Ads

Google, the Internet’s largest video platform, could add another service to its repertoire – the company is now testing in-stream video streaming ads. If the ads work, Google could create a service similar to AdSense that links small businesses with small-scale video creators. >>

Wednesday, December 27, 2006

Banner Ads On Tap For Verizon Customers

Starting in January, Verizon Wireless will join the ranks of cellular providers allowing banner ads on cell phones. The mobile ad spend is expected to skyrocket in 2007. >>

Tuesday, December 26, 2006

Monster.com, St. Pete Times Launch Job Site

Monster.com is set to replace CareerBuilder next month at the St. Petersburg, FL. Times. The change follows Monster’s decision to work with other newspapers as an online recruiting service and job board. >>

Friday, December 22, 2006

Social Networks Hit With Big Brands

Are social networks the way to draw Generation Y into the brand wars? Some say yes – and they have the trends to back up the message. >>

Thursday, December 21, 2006

Newspaper Websites Garner Higher Online Spenders

Advertising on newspaper websites could be a way to increase online revenue. Why? According to a new study, visitors to newspaper websites spend more online than non-newspaper visitors. >>

Thursday, December 21, 2006

Study: Product Placement Tolerated

According to a new study from New Media Strategies, product placement is tolerated if not completely accepted by online users. The researchers monitored online conversations to come to their conclusions. >>

Wednesday, December 20, 2006

Employers Spend More To Recruit Online

Online recruiting is accounting for more employers’ budgets than traditional print recruiting, according to a new study, and that may not bode well for newspapers. Employers spent $5.9 million online and only $5.4 million in print job ads this year. >>

Tuesday, December 19, 2006

Trend: Social Mobile Networking

Two new studies on social networking have come to the same conclusion: more mobile users are taking social networking with them, thanks to mobile capabilities. >>

Tuesday, December 19, 2006

PayPerPost: Bloggers Must Disclose

PayPerPost, a leader in the relatively new world of paid blogging, has changed their Terms of Service, and are now requiring bloggers who are paid to post disclose that fact to their readers. The disclosure may be a site-wide statement or can be listed on a per-post basis. >>

Monday, December 18, 2006

Search Marketing Costs Up

The cost to search marketers rose in Q3, according to new research from DoubleClick. Conversion rates also showed a slight increase. >>

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