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BizReport : Advertising

Advertising

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Friday, September 15, 2006

Nintendo unveils Wii Launch Strategy

Today Nintendo announced Wii launch date, price and starting lineup of games. >>

Thursday, September 14, 2006

Online TV Ads – Worth The Cost?

Local ABC affiliates and the Walt Disney Company have come to an agreement to allow local advertising to the online viewing lineup. Episodes of shows like Desperate Housewives and Lost can be watched using an ad-supported broadband player. >>

Thursday, September 14, 2006

Choose Wisely: Celebrity Endorsement Downside

Remember in the movie Indiana Jones: The Last Crusade? In the last scene a grizzled old knight tells Indy to, “Choose wisely”. >>

Thursday, September 14, 2006

Land Customers From First Impression

You never get a second chance to make a first impression – especially on the Internet. Your website landing page and subsequent product pages could determine who sticks around long enough to buy your products or services, so make them worth the effort. >>

Thursday, September 14, 2006

Who Are The Guys Behind YouTube?

Less than two years ago, two young guys in their 20’s, Chad Hurley and Steve Chen, set up a company in their garage called YouTube. Now, more than 100 million videos are watched on the site each day. Many of these videos are created by people themselves, others are copies of television shows and content recorded from the TV or the internet, sometimes illegally, which are widely watched. >>

Wednesday, September 13, 2006

Web Only Video Advertising Is Bypassing TV

Marketers are getting more and more interested in online video advertising opportunities. >>

Tuesday, September 12, 2006

New Partnership Integrates In-Game Advertising

The earlier game developers begin work on the integration of advertising campaign with the creation of the game, the better. >>

Tuesday, September 12, 2006

Can Transparent Marketing Improve The Bottom Line?

Did you know that the average consumers sees 577 new marketing messages each week? Between email, snail mail, banner ads and commercials consumers are bombarded every day with new messages. The more startling fact is that they don’t believe them. >>

Monday, September 11, 2006

Should Internet Junk Food Advertising Be Regulated?

Obesity associations and groups all over the world are gathering together with one single pledge: stop children obesity. >>

Friday, September 08, 2006

Online Listening Post For Brand Effectiveness Developed

Waggener Edstrom Worldwide, Inc’s new Narrative Network could give advertisers and public relations professionals a listening post in the online community. >>

Friday, September 08, 2006

Outlook Good For Online Advertising Providers in 2007

In the short term, local online advertising providers have a lot to look forward to. A new report from Borrell Associates is calling for a banner year for local online advertisers in 2007. According to the report, the upswing for advertising providers will continue as local businesses continue looking for new, more efficient traffic solutions. >>

Thursday, September 07, 2006

Behavioral Ad Targeting Growing In Scope

With MSN debuting a new behavioral targeting advertising platform, more advertisers are wondering how behavioral targeting can help their own sales rates. >>

Thursday, September 07, 2006

Techies and Gearheads: Great Target for Click-to-Call Advertisers

With Google and eBay entering into a multi-year pay-per-call partnership, everyone is talking about how to best reap the benefits of the system. >>

Wednesday, September 06, 2006

Accipiter buys out BidClix

In a bid to create a unified Accipiter ad platflorm for various digital media, Accipiter has bought out BidClix. BidClix provides bid-for-placement of text ads. These are then targeted based on a site category rather than traditional keywords. Terms of the deal have not been disclosed. >>

Wednesday, September 06, 2006

Do Urgency Offers Really Work?

Creating a buzz around a new product is a sure way to garner a few sales, but once the buzz dies down can you renew that interest? >>

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