RSS feed Get our RSS feed

News by Topic




BizReport : Advertising

Advertising

... 368 369 370 371 372 ...
 

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Monday, February 26, 2007

Study: More consumers connecting wirelessly

A new study indicates that more than 30% of Internet users are connecting wirelessly. That is an increase of about 22% from two years ago, according to the Pew Internet & American Life Project. >>

Friday, February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking. >>

Friday, February 23, 2007

Pirelli’s online video ad featuring Uma Thurman aims high

Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. >>

Thursday, February 22, 2007

ValueClick profits up 38% in Q4

Online advertising network ValueClick showed impressive growth in Q4, 2006, boosting profits by 38% year-over-year. Company execs credit part of that growth to the integration of FastClick, one of the company's 2005 acquisitions. >>

Thursday, February 22, 2007

Offers create more conversions for direct mailings

All advertising is based on a deal. But in some cases direct mail advertising is falling short by not offering a deal and instead offering information only. A new study indicates this is a wrong path for direct mail marketers. >>

Wednesday, February 21, 2007

Marketers need to offer online coupons in context

Showing ads out of context - like advertising a ski vacation package on a financial news website - may gain a lot of attention. Online coupon hubs hope in-context advertising of their bargains will do the same. >>

Tuesday, February 20, 2007

The best financial sites on the web

Financial sites are a great place to find upwardly mobile consumers in search of the next big thing. But is it just upwardly mobile consumers who are likely to visit these sites? And which sites will help advertisers garner the most attention? >>

Tuesday, February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning. >>

Tuesday, February 20, 2007

Video ads all hype and no action

The rise of internet video and associated advertising opportunities has been promoted as the next big thing for online advertisers, but it’s yet to make its mark. >>

Monday, February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites. >>

Friday, February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords. >>

Friday, February 16, 2007

aQuantive profits surge in Q4

The online advertising boom in 2006 helped boost aQuantive's Q4 revenue. Year over year Q4 revenue increased 53% and profits nearly doubled. Q4 revenue came in at $133.4 million, and net income came in at $20.4 million. >>

Friday, February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup. >>

Thursday, February 15, 2007

Real estate developers boost interest with webisodes

If you think real estate ads have to be traditional listings and boring pictures, think again. Real estate developers in Canada are hoping a few "Sex & The City" type ads will create a bigger buzz for their new development in Vancouver. >>

... 368 369 370 371 372 ...