BizReport : Advertising

Advertising

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Thursday, May 24, 2007

2006 a record year for online advertising

The latest Internet Advertising Revenue Report shows online advertising breaking records in both Q4 of 2006 and the year as a whole. In the U.S., online ad revenue reached $16.9 billion for the year. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Monday, May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

Friday, May 18, 2007

aQuantive acquired by Microsoft for $6 billion

Microsoft announced Friday that it will acquire online advertising firm aQuantive Inc. for around $6 billion. >>

Friday, May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series. >>

Thursday, May 17, 2007

Coupons Inc. acquires Boodle.com

Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com. >>

Thursday, May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods. >>

Thursday, May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females. >>

Wednesday, May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week. >>

Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Wednesday, May 16, 2007

More jobseekers go online

Forget newspapers for job leads. Those wanting to get a better paying job are looking online, and marketers should take note of the new trend. >>

Tuesday, May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

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