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BizReport : Advertising


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Tuesday, May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Friday, May 11, 2007

Future of advertising is online, says Bill Gates

Bill Gates has said he will spend the remainder of his full-time employment at his firm focussing on advertising and marketing services. >>

Friday, May 11, 2007

U.S. small businesses favor email marketing for Mother's Day

New survey results from email marketing firm Constant Contact shows many U.S. small businesses predict a busy Mother’s Day period and will concentrate marketing efforts online. >>

Thursday, May 10, 2007

Fox to offer MySpace slots to Super Bowl advertisers

News Corp.'s Fox Sports and MySpace are teaming up to give Super Bowl television advertisers a larger online presence during the game. >>

Thursday, May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report. >>

Thursday, May 10, 2007

IAB opens ad measurement guides to public comment

Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. >>

Thursday, May 10, 2007

90 percent of Asian Americans go online

Key findings have recently been released about Asian American consumer behaviour, in particular their internet usage and ad language preferences. >>

Wednesday, May 09, 2007

Yahoo upgrades to user-generated travel info

Online travel hubs like Priceline, Expedia and Travelocity were the first to begin including more user generated content amongst their travel blogs, reviews and information. Now Yahoo has created a more user-friendly travel site, hoping to encourage more consumers - and advertisers - to use their hub to plan trips. >>

Tuesday, May 08, 2007

Lifestyle changes interest spring web surfers

With spring in full swing, American consumers are researching home improvements, new home and car purchases and spring/summer vacations. >>

Tuesday, May 08, 2007

Americans spend half their free time online

A new report from Media-Screen takes a look at how, and where, U.S. broadband users access information and entertainment content online. >>

Tuesday, May 08, 2007

NBC cuts pre-roll ads short

Responding to consumer feedback, NBC Universal will shorten pre-roll ads for short-form digital content, starting July this year. >>

Monday, May 07, 2007

Large ad formats popular with European marketers

A new report, based on over 300 billion online ad impressions, shows that European marketers are demanding larger, and more interactive, ads. >>

Monday, May 07, 2007

Advertisers direct more ads to the Hispanic population

In another sign that the Hispanic population is the fastest growing minority population in America, advertisers spent almost 15% more on ads targeted to the Hispanic population in 2006. >>

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