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BizReport : Advertising

Advertising

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Wednesday, June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

Wednesday, June 06, 2007

AdSense policy update

AdSense policy updates bring in new quality guidelines and increase link units. >>

Wednesday, June 06, 2007

Local media focus marketing efforts online

A new report from Borrell Associates indicates that the battle for local advertising dollars is increasingly headed online. According to the report, because more advertisers are turning to the web more local media outlets (television, newspapers, radio stations and businesses) are selling online ads in the hopes of pulling in new local users. >>

Tuesday, June 05, 2007

U.K. top online ad spender in Europe

The U.K. accounted for the largest ad spend in Europe last year, according to a new report from the Interactive Advertising Bureau (Europe). >>

Tuesday, June 05, 2007

Yahoo introduces quality-based pricing

Yahoo Search Marketing has begun to roll out the next phase of Panama and has this week announced the introduction of quality-based pricing. >>

Monday, June 04, 2007

Co-branded credit cards: a new advertising medium?

There are a plethora of opportunities online to increase brand awareness. There are branded micro-sites, bulletin boards, blogs, plogs. The list goes on. But one of the most useful branding opportunities is offline - in consumers' wallets. >>

Monday, June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. >>

Friday, June 01, 2007

New auction widget tool makes ad sense

A new advertising tool could do for the online auction marketplace what Google's AdSense program did for standard online advertising. A start-up affiliate program from AuctionAds will give publishers the option of advertising online auctions through a widget on the website with the chance to make referral income. >>

Friday, June 01, 2007

AdSense to be integrated into Google Maps

Reports out of various Google Developer Days claim that AdSense could soon be integrated into Google Maps. >>

Thursday, May 31, 2007

Skoda's Fabia finds fame online

Skoda’s latest TV advertising campaign is proving a hit online with over quarter of a million views in less than two weeks. >>

Thursday, May 31, 2007

Improve your content - boost ad sales

Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first, you have to find the content. >>

Thursday, May 31, 2007

Reach globally via UK media hubs

Advertisers wanting to engage a global audience may want to consider advertising with UK media hubs. That is the indication from a recent comScore survey which reveals that the majority of traffic to UK media websites are from outside the United Kingdom. >>

Thursday, May 31, 2007

EU opens the door for product placement

A new deal in the European Union could open the door for new revenue streams for broadcasters. According to reports, audiovisual ministers in the EU are relaxing the rules surrounding television advertising to simplify product placements. >>

Wednesday, May 30, 2007

Brands don't fare as well in virtual space

Second Life may be gaining a strong reputation online, but the brands using Second Life to gain a foothold in the virtual world are not. According to reports, big name brands like Coca-Cola and Reebok actually aren't faring well in the virtual world. >>

Tuesday, May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising. >>

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