BizReport : Advertising

Advertising

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Monday, June 25, 2007

In-Game ads to be measured by Nielsen, IGA

Online marketers wanting to know just how ads in online games are seen by users will want to pay attention to a study from IGA and Nielsen. The companies will work together to measure the effectiveness of in game advertising. >>

Friday, June 22, 2007

U.S. web spending to surpass $78 billion by 2011

High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Friday, June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video. >>

Friday, June 22, 2007

Consumers respond to direct mail

Consumers may complain about the amount of mail filling up their mailboxes, but a recent study commissioned by Pitney Bowes found that most actually prefer direct mailings to unsolicited email communications. >>

Thursday, June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe. >>

Thursday, June 21, 2007

Free ad server launched for online publishers

Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It's a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others. >>

Wednesday, June 20, 2007

Social networks will push online revenue to $35 billion

A new report from Jupiter Research indicates that social networking may hold the key for online marketers. However, marketers should not count out the continued impact of search and display advertising. >>

Tuesday, June 19, 2007

AdWords adds IP exclusion feature

Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear. >>

Tuesday, June 19, 2007

U.S. advertising spend dips slightly in Q1

U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus. >>

Tuesday, June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men are most likely to be influenced by television advertising. >>

Monday, June 18, 2007

Industrial sector to increase online marketing budgets

Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>

Friday, June 15, 2007

IAB launches centralized ad spec database

A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau. >>

Friday, June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Friday, June 15, 2007

DTC brands ignore web for print

Auto and apparel marketers may be flocking to the Internet for increased ad exposure but pharmaceutical marketers are not. According to a recent TNS Media Intelligence report, direct-to-consumer ads from pharmaceutical companies are practically ignoring the web in favor of print and television ads. >>

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