BizReport : Advertising

Advertising

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Wednesday, July 11, 2007

Target students via e-textbooks

If you’re looking for a way to get your message through to students across the U.S. then you might want to consider “Study Break Ads”™ from the Campus Media Group. >>

Tuesday, July 10, 2007

Offline as important as online WOM efforts

Marketers who are focusing all of there energies on online word-of-mouth efforts could be missing the boat according to a recent report from eMarketer. The report indicates that offline WOM efforts are as important as online. >>

Tuesday, July 10, 2007

Should advertisers target photo sharing sites?

With the news that Yahoo Photos was closing and the company would point users to Flickr, some may have thought that photo sharing sites had run their course. But new research from Hitwise indicates that photo sharing sites are, in fact, growing in popularity. But should marketers include these sites in their online campaigns? >>

Monday, July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads. >>

Monday, July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Monday, July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Wednesday, July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them. >>

Tuesday, July 03, 2007

U.K. online ad spending on the rise

Online advertising in the U.K. is significantly more developed than in any other European country reveals a new eMarketer report. >>

Tuesday, July 03, 2007

How to target the "indie" consumer

Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign and a well-executed but failed campaign. Research from Fuse Marketing could help you bring these indie users to your brand. >>

Monday, July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer. >>

Monday, July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense. >>

Friday, June 29, 2007

In-Game ads predicted to surpass $2 billion

In-game advertising will explode over the next five years according to a recent Parks Associates forecast. In 2006 US advertisers spent about $360 million on in-game ads; by 2012 forecasters expect that spend to grow to $2 billion. >>

Friday, June 29, 2007

Forecasters predict ad slowdown

Advertisers across the board will begin to spend less according to several spending forecasters. Television, radio, newspaper and even online ad networks will likely be impacted by the reduced spending. >>

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