BizReport : Advertising

Advertising

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Friday, July 20, 2007

RL Radio expands audio ad-serving platform

In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology. >>

Friday, July 20, 2007

Homepages are most important to US marketers

Forget about RSS feeds. Forget about online video, blogs or social networking. US advertisers believe their own websites are their most effective online marketing tool, followed by email and search. >>

Thursday, July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern? >>

Thursday, July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Wednesday, July 18, 2007

Gamers will view ads for games

Macrovision’s annual global casual gaming survey has revealed that many gamers are receptive to viewing ads in return for free games. >>

Wednesday, July 18, 2007

Major search engine collaboration benefits advertisers

The last time two major search engines worked together to help advertisers manage their online campaigns was back in 2002. Today’s announcement resets the clock as Microsoft Office Live and Ask.com join forces. >>

Wednesday, July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers. >>

Wednesday, July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Monday, July 16, 2007

Advertisers disappointed with Facebook's CTR

More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren’t yet the place for ads? >>

Monday, July 16, 2007

Teens prefer real world not virtual activities

This may come as a surprise to some marketers, but the teen market may actually prefer real world fun - dating, games and shopping - to virtual alternatives. >>

Sunday, July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way? >>

Friday, July 13, 2007

Juniper's broadband router serves targeted ads

A new broadband router from Juniper will likely make Internet television (IPTV) ads more attractive to advertisers. The E120 collects viewer data to better target and deliver ads to viewers. >>

Thursday, July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. >>

Thursday, July 12, 2007

U.K. online ad spend growth to slow

GroupM, a British media investment management firm, forecasts that growth in U.K. online advertising spend will slow over the next few years. >>

Wednesday, July 11, 2007

Online gaming grows to 217 million players

With online gaming growing every month, online marketers may want to begin targeting the market. According to research from comScore online gamers encompass men and women from several different demographics all around the world. >>

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