BizReport : Advertising

Advertising

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Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

In-game ads boost brand recognition

In-game ads are good for business. That is the result of a recent study from Microsoft's Massive, an in-game advertising network. Researchers found that not only do in-game ads increase brand recognition but these ads are also impacting purchasing decisions. >>

Wednesday, August 08, 2007

Gold rush ahead for Internet TV advertising

Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>

Tuesday, August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages. >>

Tuesday, August 07, 2007

Internet set to become U.S.'s leading ad medium

Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. >>

Tuesday, August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Tuesday, August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. >>

Monday, August 06, 2007

Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies. >>

Monday, August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>

Monday, August 06, 2007

Atlas to serve ads for IAC properties

Aquantive's Atlas ad platform will begin serving up ads for several of Interactive Corp's websites. IAC properties Match.com, Citysearch and Evite are some that will be served with the program. >>

Friday, August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

Thursday, August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs. >>

Wednesday, August 01, 2007

Google puts different slant on behavioral targeting

Google believes that search patterns, identified at the time of a user’s search, are more relevant to search advertising than a deeper user profile built up over time. >>

Wednesday, August 01, 2007

Combine search, display for best results

A recent study from comScore and Yahoo reads a bit like a recipe: combine search ads and display ads in an online environment, add online shoppers and watch revenue rise. >>

Wednesday, August 01, 2007

Marketers should investigate the "green teen" effect

Marketers looking for an in with the younger generation need only appeal to one specific group. That is the word from a recent report by JupiterResearch. According to the report "green teens" - those concerned about the environment - are leaders with their generation. >>

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