Thursday, June 27, 2019

Study: Trust key to engagement

There is a growing divide between retailers and consumers and the divide is centered on trust and communication. Researchers with Yes Marketing found only 7% of consumers believe brands do not contact them often enough while more than one-third say they are contacted too often. >>

Tuesday, June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should do for their customers. We asked a digital expert how the data wars would change the digital space over the next few years. >>

Monday, June 24, 2019

Report: SMB owners taking on more responsibility

While there has been a boom in small businesses opening in the US over the past decade, a new report indicates these business owners are shouldering much of the responsibility. SMBs are also finding newer tech to be an implementational challenge. To cope, more SMB owners are shouldering more of the business responsibility. >>

Friday, June 21, 2019

How to create a strong SPO strategy

By 2020 programmatic ad spending is predicted to reach $100 billion. As this spend continues to increase so is the reliance on Supply Side Platforms (SSPs) for quality space and, according to one expert, why more brands must incorporate Supply Path Optimization. >>

Wednesday, June 19, 2019

Reports: Disconnect between brands, shoppers on AR/VR

While more and more consumers are looking to tech to make their shopping simpler, many aren't convinced that merchants and brands can deliver for them. That isn't stopping brands and marketers from investing and trying out AR/VR options for consumers, though. Those are two key findings from research reports out this month. >>

Tuesday, June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and money in location-based ads. >>

Monday, June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces. And, with more ad budgets pushing in to mobile, it could make mobile a dangerous place for brands and marketers. >>

Friday, June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy. >>

Wednesday, June 12, 2019

Expert: How Apple's Sign-In feature could impact marketers

Apple's WWDC event is making waves around the digital space, from announcements about their new products to how they're updating existing offerings. One of those? The new "Sign In With Apple" feature. >>

Tuesday, June 11, 2019

Study: Half of ad spend to be online in 2020

More and more ad dollars are moving online, but according to one report over the next year 'more' will equal half. According to WARC's International Forecast about half of the global ad spend will be spent online in 2020. >>

Friday, June 07, 2019

How to optimize both social media and messaging apps

Both social media and messaging apps are ways to give consumers more and better access to their favorite businesses, but when it comes to strategies, these two entities are quite different. Here's how brands can optimize both social media and messaging app strategies. >>

Tuesday, June 04, 2019

How to determine if your business needs social media or messaging

Social media and messaging apps have seen quick adoption by consumers and some brands, but in some cases, businesses don't need both dedicated social media teams and messaging apps for customer service. Here's how to determine what your business needs. >>

Monday, June 03, 2019

Reports: SMBs focused on tariffs, look to Facebook to engage

New data out from BizBuySell indicates a growing number of small business owners are worried about how President Trump's Chinese tariffs will impact their business - and that most believe the tariffs could end their business. >>

Friday, May 31, 2019

Reports: More B2B brands turning to AI

Optimization may be the oldest new buzzword in marketing. And, according to new data from InfiniGrow, more B2Bers are turning to new technology - Artificial Intelligence - to ensure they are optimizing. Most of Infinigrow's B2B clients (80%) are now using AI to optimize their ad budgets. >>

Monday, May 27, 2019

Study: Businesses focused on ecommerce, pushing social for engagement

In a new report, indicators show that more businesses are focused on revenue growth through ecommerce sales, and to get that growth brands are increasing their digital ad spend. Specifically, they're increasing their investment in digital channels. >>