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BizReport : Advertising

Advertising

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Friday, May 12, 2017

Expert: What advertisers need to know about potential broadcasting mega-mergers

Just a month ago, Congress voted to repeal a law that kept businesses from selling customer data, not another repeal is in the wings - this one would get rid of the rule that prevented the mega-mergers of TV/broadcasting corporations. What does this mean for brands? >>

Friday, May 12, 2017

Top 3 IoT trends brands can grab onto now

Small and medium sized businesses are able to react to trends in the digital space much more nimbly than their larger counterparts. But, knowing when trends to grab can still be difficult. Here are three trends one expert says SMBs need to jump on now. >>

Thursday, May 11, 2017

Ad Roundup: Solutions to simplify business

In today's advertising roundup, two new mobile solution and another for the cloud that should simplify branded communications. >>

Thursday, May 11, 2017

Study: Brands want more data collection now

In a year the General Data Protection Regulation will go into effect in the EU; the GDPR is geared toward unifying data protection for people within the EU. And as the deadline approaches, more businesses believe they need to collect as much information as possible ahead of it. >>

Thursday, May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. >>

Wednesday, May 10, 2017

Time spent watching eSport rose 19% in 2016

By 2021, eSports will attract more than $1billion in ad revenue as audiences grow and brands take notice, according to IHS Markit's latest report. >>

Wednesday, May 10, 2017

Direct mail not dying out in the wake of digital

While direct mail may not be the most environmentally friendly of marketing tools, it can be more profitable than others, according to a new infographic from the Experian Data Quality group. >>

Wednesday, May 10, 2017

Study finds a premature scaling a startup killer

The balance between a startup growing quickly enough to be profitable, and yet not so fast that it scales too quickly, is a balance that is taking it's toll on startups. In fact, according to one report up to 74% of startups are failing because they don't strike the right balance between profitability and scale. >>

Wednesday, May 10, 2017

Study: Social key for video distribution

Social media has shifted into the top ranking for video distribution. That's a key takeaway from Trusted Media Brands, Inc's new study Social Cracks the Digital Video Code. Researchers found that 68% of marketers now believe social media is the 'most important' piece for digital video campaigns. >>

Wednesday, May 10, 2017

Expert: What the data privacy repeal means for people, brands

Just a month ago, Congress voted to repeal a law protecting the privacy of digital customer data, making it possible, in effect, for brands to sell their shoppers' data to other businesses. We asked Greg Portell what this means to both consumers and businesses. >>

Tuesday, May 09, 2017

Ad Roundup: Integrations for increased data

In today's advertising roundup, two new integrations that could change the way merchants and brands utilize customer data is the digital space. >>

Tuesday, May 09, 2017

Expert: What the Google Docs/Phishing scandal revealed to brands

Last week, news broke that phishers could use Google Docs to obtain consumers' personal information - and that news has a lot of consumers avoiding the shared documents and with good reason. We checked in in Ivanti's CSO about the problem. >>

Tuesday, May 09, 2017

Despite potential risks, AI can help brands

While there are risks associated with the use of artificial intelligence in business, the benefits continue to outweigh them. Especially, as one expert notes, for brands who take the time to mitigate those risks. >>

Monday, May 08, 2017

Mobile ad spend growth behind declining ad viewability levels

The growth in mobile advertising spend is contributing to a decline in ad viewability levels in the UK, according to new research from ad verification firm, Meetrics. >>

Monday, May 08, 2017

83% of advertisers plan increase in digital video ad spend

New global research from AOL reveals digital video will see the largest increase in ad spend this year at the expense of television budgets. >>

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