BizReport : Advertising

Advertising

Friday, August 11, 2017

UK to overhaul data protection

The UK has announced plans to overhaul their data protection laws, to meet the upcoming GDPR deadline. In May, the GDPR will go into effect, changing regulations regarding customer privacy, and how merchants, publishers, and other entities obtain and use customer data. >>

Thursday, August 10, 2017

Report suggests simplifying IoT roles

While it's true that IoT leaders need to be skilled at things ranging from automation to data analysis, one report suggests that businesses are making their qualifications for IoT team members too stringent - and are losing good talent in the process. >>

Thursday, August 10, 2017

How to use form data to better understand customers

There is much to be learned from consumers' buying patterns and even their social media interests, but many businesses are missing out on using data provided to them by customers through simple things like forms. Here's how advertisers and publishers can better use form data to understand their customers. >>

Wednesday, August 09, 2017

Technology key to helping sales teams succeed

According to CITE Research, about 80% of companies are spending at least $1,000 per sales person on training and technology, and nearly half are spending at least $2,000. Most executives say this investment is paying off. >>

Wednesday, August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the advertising plan. Here are 4 trends to watch that will make social marketing simpler. >>

Tuesday, August 08, 2017

Reviews key to offline selling

It is no secret that reviews drive the sales of online merchandise, but according to Bazaarvoice, reviews are also pushing offline sales. They looked at the affect reviews are having on back-to-school shopping, and found that for every $1 in sales due to reviews, at least another $2 is spent in store. >>

Tuesday, August 08, 2017

Snapchat's ad spend is up, what that means for brands

Post-IPO, social hub Snapchat has announced ad spend increases of 101% (Q1 vs Q2), with increases in specific areas, like Home & Garden showing increases of more than 1000%. Those numbers are enough to have any advertiser wondering what impact the social network could have on their revenue numbers. We asked an expert what these numbers mean, in the big picture of social marketing. >>

Monday, August 07, 2017

How to get more from your video spend

There is a shift coming to online marketing, and it's being pushed by video. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Here's how to get more from your video spend. >>

Monday, August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and according to the company ad revenues increased 51% in May, alone. >>

Friday, August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that were heavily holiday themed. >>

Friday, August 04, 2017

Why tailoring the online shopping experience is a must

Back-to-school shopping used to mean heading to the mall, but according to the NRF data nearly half (46%) of consumers plan to shop online for their back-to-school needs this year. To survive in the digital age, retailers will need to make ecommerce their primary channel, creating compelling experiences. Here's how. >>

Thursday, August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5 trillion each year; these Millennials make up about 40% of the overall demographic, and they are invested in social. >>

Thursday, August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big impact again in 2017. >>

Wednesday, August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app purchases, up to 4.5x higher. >>

Wednesday, August 02, 2017

Why location analytics are key to retail health

While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according to some, is why location analysis is crucial to overall retail health. >>