BizReport : Advertising

Advertising

Friday, July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets for content marketing to remain the same. >>

Friday, July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? >>

Thursday, July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up human talent, but it can deliver customers a more personalized experience that reflects their purchase history and predicts their future interests. >>

Thursday, July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by carving up their ad inventory by people vs. programs, you will see a shakeout favoring the pure audience-based approach. In 5 years, we won't talk about OTT/CTV advertising; we'll just talk about TV advertising and everyone will know its OTT. >>

Wednesday, July 05, 2017

Expert: Connected TV trends to watch

It is important to know that OTT includes TV content streamed to any screen including TV's, PC's and mobile devices, and that Connected TV refers to OTT watched on at-home TV's, which accounts for 70%+ of OTT view time. >>

Wednesday, July 05, 2017

Top 3 tips to avoid ad blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. Here are three tips to keep ads from being blocked. >>

Wednesday, July 05, 2017

Top 5 ways to improve video engagement

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how to get it right. >>

Tuesday, July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. >>

Tuesday, July 04, 2017

Taptica data shows 66% increase in mobile revenues

Mobile is headed to the mainstream. That is one takeaway to be gleaned from Taptica's recent Annual Report. Their 2016 data shows a 66% increase in mobile revenues for the company, pushing them past the $125 million mark. In 2015, they mobile revenue was just over the $75 million mark. >>

Tuesday, July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. >>

Tuesday, July 04, 2017

Popularity of festival tourism provides opportunities for brands

Brands should pay attention to Europe's music scene this summer, according to new research, as more and more people head abroad for music festivals. >>

Tuesday, July 04, 2017

Gap between digital and television ad spend in Europe widens

Digital has strengthened its dominant position as the primary advertising medium in Europe, according to the latest IAB (Europe) AdEx Benchmark Report, leading television by over €7billion (US$7.9billion). >>

Monday, July 03, 2017

Internet users associate advertising with fake news

As the battle against fake news continues, a new study commissioned by Rakuten Marketing reveals that a climate of distrust now sees almost three-quarters of British consumers associating advertising with fake news. >>

Monday, July 03, 2017

Podcast ad revenues forecast to double

A new IAB study reveals significant growth in podcast ad revenues during 2017 as more marketers take notice of this growing channel. >>

Monday, July 03, 2017

Ad Roundup: Releases to protect, engage consumers

In today's advertising roundup, a trio of releases set up to help merchants and brands better engage with consumers, and to protect both business and consumer data. >>