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BizReport : Advertising archives

Advertising archives

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Wednesday, October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new data out from Deloitte. >>

Tuesday, October 15, 2019

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement strategies to build a stronger Q4. >>

Monday, October 14, 2019

Expert IDs how brands can prep for success in 2020

Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year. >>

Friday, October 11, 2019

How businesses can employ better hiring practices to increase customer satisfaction

Over the next 10 years one research report suggests that at least 400 million jobs will become automated. While this automation can be a good thing - AI has been shown to improve ad targeting, for example - there are some jobs that need a human touch. Here's how brands can ensure they're employing the right people for their jobs. >>

Thursday, October 10, 2019

Vibenomics launching audio OOH marketplace

Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, recently announced it has launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million or target any combination of 4000 individual locations. You don't hear much about audio-based advertising these days, so I asked Paul Brenner, Vibenomics' Chief Strategy Officer (who will run the ad marketplace) what is going on in the space: >>

Monday, October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. >>

Thursday, October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means more consumers are feeling untrusting of brands and marketers - and is an indicator that brands must begin rebuilding that trust. >>

Wednesday, October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill campaign ROI. Here are three tips to improve the ROI of email campaigns through content building. >>

Tuesday, October 01, 2019

Study: Look for mobile to impact holiday buying

Shoppers won't just be using their mobile devices to compare prices or look for product details this holiday season. According to RetailMeNot's Holiday Insights Guide shoppers will spend about 30% more than average via mobile devices; this is pushing more merchant to invest in mobile capabilities. >>

Friday, September 27, 2019

How to upgrade your business without annoying customers

Upgrading software is part and parcel of nearly every business in the digital age, but upgrading websites can be an inconvenience or annoying to the customer base. Here are four tips to upgrade your business with a minimum of annoyance to the customer. >>

Thursday, September 26, 2019

Study finds email driving revenue growth

Validity and Demand Metric have released findings of their 2019 State of Email Marketing report and among the more interesting findings is this: email is driving revenue growth. But, with email working so well for so many businesses, it is becoming harder to 'be seen' in the inbox. In fact, 45% of those polled said that email deliverability is their biggest challenge moving forward. >>

Wednesday, September 25, 2019

Shoppers want subscriptions, here's how to meet the demand

According to some reports about 90% of software companies will be part of the subscription model by 2020, and it isn't just software. There are subscription boxes for everything from books to shave clubs and even high-end wines. Here's how your business can compete. >>

Monday, September 23, 2019

Top 3 tips for a strong visual feedback strategy

Brands wanting to improve the quality of communication between themselves and their customer base may want to begin with those little smiley faces. Emojis are popular across generations, and in mobile messaging, email marketing, and social media. But, many businesses aren't sure where - or when - to begin using visual feedback, like emojis, in their conversations. Here are three tips. >>

Friday, September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates that negative brand posts are outweighing positive for branded Facebook pages. For every positive post on branded pages, the data indicates there are two negative posts; negative posts are also getting more comments than positive posts.  Just what is driving the negativity on the social network? We asked a digital expert to weigh in. >>

Thursday, September 19, 2019

Global OOH spending sees strongest growth in a decade

More ad dollars are going to out-of-home spending. That's the word from PQ Media's latest Global Out-of-Home Media Forecast 2019. According to their data 2018 say an increase in spending of just over 7%; the strongest growth the sector has seen since 2007. In 2018, the OOH spend reached $56 billion. >>

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