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BizReport : Advertising

Advertising

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Monday, March 13, 2017

Thinkbox: 94% of video ads viewed on live television

According to new research from Thinkbox, the marketing body for commercial television in the UK, live television accounts for the major chunk of video ad viewing. >>

Monday, March 13, 2017

Expert: Look to wearables for new ad options

Over the next few years, ad revenue from smartwatches is expected to skyrocket - according to one report the market will reach at least $68 million in 2019. This expected growth means now is the time for brands to build an IoT strategy. >>

Monday, March 13, 2017

Expert: 3 key trends for video in 2017

Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017. >>

Friday, March 10, 2017

Ad Roundup: Engagement tools for retail

In today's advertising roundup, a trio of releases geared toward helping retailers better engage with their customers. >>

Friday, March 10, 2017

Report finds personalization, security key for consumers

There is new data out this week that highlights the discrepancy between consumers who want their personal information to be secure in the digital space, but who still want content and ads to be personalized. Researchers found that while most (89%) of consumers are concerned about the security of their personal information, 80% still want personalized services. >>

Friday, March 10, 2017

Top 3 tips to improve online security

We're nearly halfway through March, and many New Year's Resolutions have fallen by the wayside. The thing is, we don't have to wait for January 1 to make changes, either to businesses or personal security; that can happen on any given day. Here are three tips to improve online security, starting now. >>

Thursday, March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that overall read rates were up, as were forward and reply rates. >>

Thursday, March 09, 2017

Report: Digital pushing more Gen Z engagement

Generation Z likes to shop, and they're being influenced to buy via digital channels, even in stores. That's the word from new Euclid Analytics data, which found that most Gen Zers prefer shopping in stores, and that they are using social and mobile channels while doing so. >>

Wednesday, March 08, 2017

Top model agency responds to baby boomer spending power

The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. >>

Wednesday, March 08, 2017

Survey: Programmatic important but risky for marketers

While the benefits of programmatic advertising is clear to most marketers - increased budgetary control ranking high among them - many marketers say programmatic is also a very risky endeavor for them. According to new data just out from Trusted Media Brands, most say programmatic doesn't offer enough assurance of a brand-safe environment in 2017. >>

Wednesday, March 08, 2017

Ad Roundup: Partnerships increase analysis

In today's advertising roundup, two new partnership announcements which should help brands and marketers better access and analyze customer data. >>

Tuesday, March 07, 2017

Ad Roundup: Knowledge key to new announcements

In today's advertising roundup, a profitability announcement and two product releases which underline the importance of analysis for today's brands. >>

Tuesday, March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a steady increase as brands seek to have better analysis and controlled budgets. >>

Monday, March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. >>

Monday, March 06, 2017

Third of publishers still falling foul of FTC native ad guidelines

Native ads, designed to mimic editorial, are seen as the way forward for advertising. However, new research from MediaRadar reveals that a third of publishers are failing to label such sponsored content correctly. >>

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