RSS feed Get our RSS feed

News by Topic




BizReport : Advertising

Advertising

... 1 2 3 4 5 ...
 

Friday, December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation. >>

Thursday, December 07, 2017

Expert: Bots may be a marketers new best friend

Bots continue to be a big part of marketers' business within social media, especially Facebook. Some data shows that most (80%) of businesses have bots on their wanted list by 2020, to help with customer service and engagement. One expert explains how bots, specifically Facebook bots, can be a marketers best friend. >>

Wednesday, December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are three tips to improve social media strategy. >>

Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Monday, December 04, 2017

Positive signs through first full holiday shopping week

While most of the headlines surrounding the first official week of the holiday shopping season have been about revenue lines, there is another positive factor surrounding the week: credit card fraud is down. >>

Friday, December 01, 2017

Marketers: Why happy employees are key to success

You've heard the expression 'happy wife, happy life'. In business, that expression could be modified to 'happy employee, strong revenue line'. Unfortunately, some marketers are missing out on how to build loyal - and happy - employees, and this could be hurting end of year success. Read on for tips on keeping employees happy, bottom lines healthy, and everything on-brand. >>

Thursday, November 30, 2017

Marketers: How to fight bot-generated traffic

As ad fraud continues to rise, publishers are pushing back, fighting against fraudsters and bots. Here's how one company is fighting back. >>

Wednesday, November 29, 2017

Why building customer loyalty is a big job

According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting those shoppers back in the brick-and-mortar or cyber door. >>

Tuesday, November 28, 2017

Marketers: How to combat ad fraud

Advertising fraud continues to be a big issues for online publishers and marketers, and with every solution, fraudsters seem to find new ways around one. One expert explains how his company is working to combat ad fraud. >>

Friday, November 24, 2017

Marketers: Create seamless, social campaigns

Two new reports out shed light on how more marketers can engage across digital: first, by creating seamless, omni-channel campaigns, and then, by going social. >>

Thursday, November 23, 2017

Top 3 tips to get your email strategy ready for 2018

Video. Clickable links. Content. Rich images. Finding the right balance in email has never been more difficult, and as email continues to be a heavy-hitter for marketers across demographics, it's important to get the balance right. One expert offers advice for updating brands' email strategy. >>

Wednesday, November 22, 2017

Reports: Digital ad spend up, here's where budget dollars should go

New data out from Advertiser Perceptions has more marketers investing in digital this holiday season, and they're banking on shoppers being there. >>

Tuesday, November 21, 2017

Top 3 tips to improve local search strategy

Localizing search continues to be an important - and sometimes overlooked - part of marketers' online toolkits. Here are three tips to improve local search strategy. >>

Monday, November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. >>

Friday, November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last year. That's an average increase of $238 per consumer, with nearly 7 out of ten consumers planning to shop over the holiday weekend. >>

... 1 2 3 4 5 ...