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Friday, September 21, 2007
Marketers may benefit from one-stop ad shop
Digital advertising just got simpler for some marketers. Digital Grit, Temel and Relevant Noise have joined together under the Adverb Media umbrella to create a one-stop-shop for online marketers. >>
Thursday, September 20, 2007
Google gets gadgets
Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>
Wednesday, September 19, 2007
Social networkers fake profile information
In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading. >>
Wednesday, September 19, 2007
Acxiom acquisition to improve targeting capabilities
Online marketers interested in better targeting options will likely be interested in a new development. Acxiom, an interactive marketing company, has purchased EchoTarget, an online targeting organization. With the merge, Acxiom's advertiser base will have more options in targeting ad campaigns. >>
Tuesday, September 18, 2007
MySpace profiles analyzed for ad targeting
Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>
Tuesday, September 18, 2007
AOL introduces Platform A, new ad network
On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>
Monday, September 17, 2007
Yellow Book USA trials online video advertising
A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>
Monday, September 17, 2007
New Coremetrics system allows richer consumer profiles
Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>
Monday, September 17, 2007
Google enables AdWords for mobile search
Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>
Monday, September 17, 2007
Real estate publisher to target affluent consumer base with ad network
Real estate publishing giant Network Communications and Godengo, an online advertising network, are collaborating a new ad network that will target affluent consumers interested in the housing market. >>
Friday, September 14, 2007
Rich media perfect for entertainment ads
A new report from PointRoll says rich media advertising is a perfect fit for entertainment advertisers and drives increased interest from consumers. >>
Thursday, September 13, 2007
Behavioral advertising attracts more consumer attention
Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science. >>
Thursday, September 13, 2007
TNS: Online display ads increase 17%
The latest findings from TNS Media Intelligence indicate that online advertising is growing faster than other ad mediums. The online display ad spend increased by about 17% in the first six months of 2007. The overall ad spending is actually down about 0.3%. >>
Wednesday, September 12, 2007
Yahoo signs advertising deal with Bebo
Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network >>
Monday, September 10, 2007
Marketing execs lack online video strategy knowledge
Over half of executives responding to a survey by PermissionTV admitted they had no comprehensive online video strategy in place. For some, this was due to lack of content and for others, lack of knowledge. >>
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