BizReport : Advertising

Advertising

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Wednesday, September 26, 2007

comScore offers segmentation metrix for UK

comScore has launched a second segmentation tool for marketers. The new tool will focus on U.K. surfers, enabling marketers better targeting capabilities for online campaigns. >>

Wednesday, September 26, 2007

New metrix shows where ads are viewed online

A new measurement application from comScore promises to tell advertisers where and how some ads are viewed online. The Ad Metrix Publisher is said to tell marketers where display ads are viewed and give a profile of the users who view the ads. >>

Tuesday, September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. >>

Tuesday, September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online space as we move into 2008. >>

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Monday, September 24, 2007

AdWords moves landing page quality goalposts

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes. >>

Monday, September 24, 2007

Nielsen: overall ad spending declines

It isn't a large decline, but according to the latest information from The Nielsen Company, overall ad spending dropped about half of a percentage point for the first half of 2007. According to the report, there were some large gains - in categories like Internet advertising - and some large declines - in categories like newspaper advertising. >>

Friday, September 21, 2007

Marketers may benefit from one-stop ad shop

Digital advertising just got simpler for some marketers. Digital Grit, Temel and Relevant Noise have joined together under the Adverb Media umbrella to create a one-stop-shop for online marketers. >>

Thursday, September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>

Wednesday, September 19, 2007

Social networkers fake profile information

In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading. >>

Wednesday, September 19, 2007

Acxiom acquisition to improve targeting capabilities

Online marketers interested in better targeting options will likely be interested in a new development. Acxiom, an interactive marketing company, has purchased EchoTarget, an online targeting organization. With the merge, Acxiom's advertiser base will have more options in targeting ad campaigns. >>

Tuesday, September 18, 2007

MySpace profiles analyzed for ad targeting

Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>

Tuesday, September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>

Monday, September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

Monday, September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

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