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Thursday, October 18, 2007
ADSDAQ opens to all online publishers
Small publishers now have the chance to make a big impact with online advertising. ContextWeb's ADSDAQ ad exchange has been opened for use by all publishers. >>
Wednesday, October 17, 2007
Turmoil in financial markets may effect U.K. marketing spend
Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>
Wednesday, October 17, 2007
Hitwise launches an online targeting tool
Online marketers may get a better glimpse of the consumers logging on to their website with a new tool from Hitwise. The metrics firm has launched a new targeting tool which is said to give marketers behavioral and attitudinal information about users. >>
Tuesday, October 16, 2007
Two new metrics launched by Nielsen//Netratings
There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. >>
Monday, October 15, 2007
Mobile users find advertising irritating
It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>
Monday, October 15, 2007
Forecast: Online advertising to surpass $61 billion
Online publishers will help boost online advertising efforts past the $61 billion mark according to a recent forecast from Forrester Research. Social media will be a huge factor in online ad growth through 2012. >>
Friday, October 12, 2007
IGA to place ads directly into casual games
Casual gamers are likely to begin seeing in-game ads very soon. That is because IGA Worldwide, an in-game advertising firm, has partnered with Merscom, a publishers of several popular casual games such as Jewel Craft. >>
Wednesday, October 10, 2007
Sony announces new in-game ad business unit
Sony Computer Entertainment America has announced a new business unit dedicated to in-game advertising. >>
Wednesday, October 10, 2007
Newspapers may get a boost from AdGet
With subscriptions and advertising dollars waning, newspaper publishers are increasingly turning to the Web to help make up the difference. NewspaperDirect's SmartEdition could help papers better manage their revenue. >>
Wednesday, October 10, 2007
New auction model launches for online advertisers
Add another online auction model for online advertisers. This week AdBidCentral, an auction marketplace, will launch, allowing advertisers and publishers to buy and sell ads online for current and future campaigns. >>
Tuesday, October 09, 2007
Ads on eBay remain unpopular wth sellers
eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. >>
Tuesday, October 09, 2007
Kids and teens going virtual in large numbers
There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences. >>
Monday, October 08, 2007
Forecast: Ad lag will continue for the news industry
With circulation on the downslide for newspapers and fewer viewers tuning in for the nightly news, forecasters are predicting that ad revenue will continue to fall for the news industry. The ad decline will lead to an overall revenue decline according to a new forecast from Outsell Insights. >>
Monday, October 08, 2007
Advertisers need better ROI measurement from agencies
The biggest challenge facing online advertisers and their agencies is the measurement of return on investment, according to a recent report by JupiterResearch. >>
Monday, October 08, 2007
Which marketing methods do consumers trust the most?
A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>
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