BizReport : Advertising

Advertising

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Monday, October 29, 2007

Publisher uses viral marketing to promote new book

Publisher Random House Canada has come up with an unusual way of promoting a new book using the Internet and the power of Web 2.0. >>

Monday, October 29, 2007

Forrester: Online ad spend to hit $61 billion by 2012

Get ready for a surge in online advertising. That according to a recent Forrester Research report, which projects that online advertising dollars will reach $61 billion by 2012, a compound annual increase of 27% over the next five years. >>

Monday, October 29, 2007

Outsell: digital to exceed print B2B revenues

For the first time in business-to-business (B2B) media, online and other digital revenues will be larger than print revenues. According to a recent report from Outsell Insights, in 2009, the change will occur with online avenues finally outreaching print for B2B marketers. >>

Friday, October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive. >>

Thursday, October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>

Thursday, October 25, 2007

Kontera launches ContentLink

Online ad platform Kontera has rolled out a new platform that will allow for regional targeting of in-text ads placed with their site. Marketers can now target by area code, city, state and even demographic area. >>

Thursday, October 25, 2007

IAB releases guidelines for gaming ad measurement

In-game and online game advertising is quickly growing in popularity with advertisers. Now the Interactive Advertising Bureau (IAB) has released guidelines for the measurement of gaming ads, making the trend even more feasible for marketers. >>

Wednesday, October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers. >>

Wednesday, October 24, 2007

Report: Social networkers are shoppers, too

Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in August. >>

Wednesday, October 24, 2007

Nielsen reports drop in ad impressions

From August to September, advertising impressions fell about 16% according to a recent report from Nielsen//Netratings. The falling impression rate was noted in all verticals except two: hardware/electronics and consumer goods. >>

Tuesday, October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Friday, October 19, 2007

AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes. >>

Friday, October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>

Thursday, October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Thursday, October 18, 2007

DoubleClick and Visible World ink video ad deal

DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads. >>

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