BizReport : Advertising

Advertising

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Wednesday, November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers. >>

Tuesday, November 13, 2007

Hispanic ad network launched

In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network. >>

Tuesday, November 13, 2007

Study: Auto marketers should target lifestyle hubs

A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online categories. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Tuesday, November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

Monday, November 12, 2007

Fifth largest newspaper in U.S. joins Yahoo

The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies. >>

Monday, November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy? >>

Monday, November 12, 2007

U.S. spanish-language media spend rises

Spanish-language media in the U.S. continues to attract more and more advertising dollars, with the exception of broadcast media, concludes Nielsen Monitor-Plus. >>

Monday, November 12, 2007

Google upgrades AdWords to offer "placement" targeting

Forget about just targeting a specific website for online ads. An upgrade from Google will allow AdWords advertisers to target specific content within a website. >>

Monday, November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by 2011, will continue to draw heavily on paid search and display ads. >>

Monday, November 12, 2007

Radio is reaching out through the web

Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. >>

Monday, November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. >>

Friday, November 09, 2007

Borrell: Newspaper online divisions fare well

Newspapers may not be faring as badly as some reports have noted, though they are by far not operating at past revenues. According to a new study from Borrell Associates, thanks to their online divisions, newspapers are continuing to stay relevant with advertisers and with consumers. >>

Thursday, November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Thursday, November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn. >>

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