BizReport : Advertising

Advertising

Thursday, May 03, 2007

Comcast partners with Yahoo in ad deal

Comcast and Yahoo have forged a multi-year partnership for online display and video ad services on Comcast.net. >>

Wednesday, May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Tuesday, May 01, 2007

Yahoo launches brand advertising campaign

Yahoo’s new brand advertising campaign aims to attract more search users and make some gains on its rival, Google. >>

Tuesday, May 01, 2007

Revenues rise for U.S. agencies

U.S. marketing communications agencies saw revenues jump by 8.8 percent in 2006, the largest rise in almost five years. >>

Monday, April 30, 2007

Click Quality Council releases click quality principles

The Click Quality Council has put forward eight principles it feels are key to producing quality clicks. >>

Monday, April 30, 2007

Yahoo buys RightMedia outright for $680 million

Yahoo already has a 20 percent stake in RightMedia, the online advertising exchange. Now they are set to acquire the remaining 80 percent in a move that will expand their advertising network reach. >>

Monday, April 30, 2007

Joost signs up major advertisers ready for launch

Joost, the soon-to-be-launched internet television service, has signed up major advertisers including Nestlé, IBM, Electronic Arts and Intel. >>

Monday, April 30, 2007

Google, Intel create marketing toolkit

Tech giants Intel and Google have teamed up to create a virtual marketing storefront. The new platform is said to be aimed at helping small businesses get a better foothold in the online world. >>

Friday, April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google. >>

Friday, April 27, 2007

Advertisers opt-out of some RSS content

With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy potential customers. For advertisers who want to take back control of ads placed on blogs and RSS feeds, RSS feeder FeedBurner is offering a new control. >>

Thursday, April 26, 2007

Cingular considers widgets

Not to be outdone by other mobile platforms, Cingular is toying with the idea of widget advertising. The mobile provider is teaming up with Freewebs, a multimedia advertising and publishing platform, for a new multi-faceted ad campaign. >>

Thursday, April 26, 2007

Advertisers choose ads you can hear

For advertisers, it's all about the ears. At least that is the hope behind a new advertising innovation that targets ads right to a consumer's eardrums. >>

Wednesday, April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population. >>

Monday, April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick. >>

Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>