BizReport : Advertising

Advertising

Thursday, May 31, 2007

EU opens the door for product placement

A new deal in the European Union could open the door for new revenue streams for broadcasters. According to reports, audiovisual ministers in the EU are relaxing the rules surrounding television advertising to simplify product placements. >>

Wednesday, May 30, 2007

Brands don't fare as well in virtual space

Second Life may be gaining a strong reputation online, but the brands using Second Life to gain a foothold in the virtual world are not. According to reports, big name brands like Coca-Cola and Reebok actually aren't faring well in the virtual world. >>

Tuesday, May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising. >>

Friday, May 25, 2007

Local advertisers may benefit most from online video

Small businesses and local advertisers could gain the most from the fever surrounding online video, according to a new report from The Kelsey Group. >>

Friday, May 25, 2007

Most students ignorant of brand's country of origin

A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>

Thursday, May 24, 2007

Greystripe secures $8.9M in funding

Greystripe, the ad-supported mobile game distributor, has secured significant funding led by Disney’s venture capital arm, Steamboat Ventures. >>

Thursday, May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content. >>

Thursday, May 24, 2007

2006 a record year for online advertising

The latest Internet Advertising Revenue Report shows online advertising breaking records in both Q4 of 2006 and the year as a whole. In the U.S., online ad revenue reached $16.9 billion for the year. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Monday, May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

Friday, May 18, 2007

aQuantive acquired by Microsoft for $6 billion

Microsoft announced Friday that it will acquire online advertising firm aQuantive Inc. for around $6 billion. >>

Friday, May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series. >>

Thursday, May 17, 2007

Coupons Inc. acquires Boodle.com

Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com. >>

Thursday, May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods. >>