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BizReport : Advertising

Advertising

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Monday, March 20, 2017

Ad Roundup: Data, ecommerce tools

In today's advertising roundup, a new purchase tool is launching, and an enhanced partnership to offer deeper data to advertisers. >>

Monday, March 20, 2017

Top 3 tips for a strong SMB social strategy

According to one expert, the time is right for more small businesses to launch, and for more investors to look to the small business space. Here's why. >>

Sunday, March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on the role of emotions in advertising, it is revealed how consumers' mood affects their response. >>

Friday, March 17, 2017

Multiple data sources combine for 'Anatomy of a UK Auto Shopper'

New research from ad technology firm Viant among car owners in the UK reveals how bringing multiple data sources together enables marketers to better understand their customers outside of their own vertical. >>

Friday, March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. >>

Friday, March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. >>

Friday, March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. >>

Thursday, March 16, 2017

How to use sports to reach shoppers

Sporting events like the Olympics, the Super Bowl, and the NCAA Men's Basketball Tournament are growing their viewership - online and offline - every year. Still, it can be hard to reach these viewers with relevant ads. One expert explains why. >>

Thursday, March 16, 2017

Study: Bringing sense of touch to mobile ads raises awareness, recall

Haptic ads bring a new dimension to mobile advertising campaigns, as well as drive higher engagement and purchase intent, according to recent research. >>

Wednesday, March 15, 2017

Ad Roundup: Data key for new releases

In today's advertising roundup, a trio of new tools releases to the digital ad space put data analysis at the forefront. >>

Wednesday, March 15, 2017

Forecast: Ad growth to slow this year

Although global advertising increased just over 4% in 2016, experts believe ad growth will decelerate this year, thanks to economic and political worries. That's the key takeaway from PQ Media's new Global Advertising & Marketing Revenue Forecast 2016-20. >>

Wednesday, March 15, 2017

Rise of the backseat gamers to drive eSports, Let's Play revenues

New figures released by Juniper Research put revenues from eSport and 'Let's Play' $3.5 billion come 2017, with advertisers reaping the rewards. >>

Tuesday, March 14, 2017

Ad Roundup: Series of releases to simplify campaigns, business

In today's advertising roundup, two releases set up to help brands bring advertising campaigns more quickly to market, and a cloud offering giving more cloud options to business. >>

Tuesday, March 14, 2017

Report: Subject lines do not need deal specifics

When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to the deal out-performed those which offered specific deal details. >>

Monday, March 13, 2017

Survey finds women wait to go into business

Women are more likely to wait to go into business for themselves. That's a key takeaway from new 99Designs data, which found that while men are more likely to start a business early in life and with better funding. >>

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