BizReport : Advertising

Advertising

Monday, May 06, 2013

ForeSee launches WOM measurement tool

A new tool out from ForeSee takes Net Promoter Scores (NPS) to another level by incorporating word of mouth. Called the Word of Mouth Index (WoMI), the solution offers deeper measurements of WOM channels so that brands have a better grasp on customer loyalty. >>

Monday, May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space. >>

Friday, May 03, 2013

Siber Systems RoboForm increases online security

While we're on the subject of password security, regularly changing passwords and business password planning, there are online forms that can help with this type of security. One, from Siber Systems, is setup to as a kind of master password, helping to encrypt users and businesses security. >>

Friday, May 03, 2013

Early identification solution to offer pre-bid fraud detection

Practically since the first online ads were served to the public, fraudsters and phishers have been attempting to game the system for their own purposes. A new solution out from Integral Ad Science is set up to identify fraudulent ads sooner so that a publishers' inventory isn't pulled into question. >>

Thursday, May 02, 2013

YouTube: More than 6bn hours of video streamed each month

YouTube has announced yet more chunky viewing stats following the announcement last month that the video content site now has 1 billion unique monthly viewers. >>

Wednesday, May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform. >>

Tuesday, April 30, 2013

Stackdriver launches cloud monitoring app

One recent report indicates that upwards of half of public cloud users are dissatisfied with the monitoring tools associated with their cloud infrastructure. A new release, out in public beta today, offers a new solution to the monitoring problem. >>

Tuesday, April 30, 2013

Survey: Sales staff dropping the ball on message delivery

There is an ever-widening gap between what brands intent to tell their client and lead base and what is actually being forwarded to those consumers. According to new data out from Corporate Visions, up to 80% of businesses believe there is a 'gap' between what sales people should tell clients and the message actually being relayed to those customers. >>

Tuesday, April 30, 2013

Survey: Employees want video collaboration tools

New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only about 12% have actually uploaded video via their business's portal. >>

Monday, April 29, 2013

Wanted: More profitable customers

Looking ahead through 2013 one thing the majority of businesses are looking for? More profitable consumers. According to new data out from eWayDirect 80% of businesses want more profitable customers while another 33% want 'better qualified' customers. >>

Monday, April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's the breakdown: >>

Monday, April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled. >>

Thursday, April 25, 2013

Top tips for managing local ad campaigns

The online local ad spend is expected to skyrocket over the next few years as more consumers move to mobile, which offers additional targeting options for advertisers. How can brands stay abreast of new ways to target and advertise without breaking the bank? >>

Wednesday, April 24, 2013

eXelate: 3rd party online data most important for brand campaigns

What kind of data to more advertisers and agencies believe is most important for their campaigns? For branding and direct response, the answer is 3rd party online. According to new data out from eXelate found that the want of 3rd party online data was more important to marketers than both social and 1st party custom data options. >>

Wednesday, April 24, 2013

Bizo release targets based on business interests

Bizo has launched a new business data solution, set up to help brands engage all clients throughout the sales funnel - including B2B clients who may otherwise be missing from the data equation. Called Bizo Data Solutions, the platform extends the existing Bizo infrastructure to include demographic information from business professionals. >>