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Friday, May 02, 2008
ScanScout, ClearSpring partner for viral video
ClearSpring Technologies, a widget company, and ScanScout, a leader in contextual in-video capabilities, have entered into a partnership that will make online video and video ad distribution much simpler. The partnership will give ScanScout network advertisers access to viral video distribution across social platforms like MySpace, Google, Yahoo and Facebook. >>
Friday, May 02, 2008
Is in-call the next big thing?
Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call a better call for most advertisers. >>
Thursday, May 01, 2008
LGBTs more receptive to blogs than heterosexuals
Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications. >>
Thursday, May 01, 2008
Matures online an overlooked audience
It’s not all knitting and tartan rugs after the age of 62, according Focalyst and Dynamic Logic’s recently released report, the Matures are online in force. >>
Thursday, May 01, 2008
eDrugSearch combines comparison shopping with social networking
Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>
Thursday, May 01, 2008
Marketers can barter stuff for ads
Have an extra fax machine sitting in a closet? How about excess inventory taking up valuable space? If you could trade those old things in on advertising, would you? KSL Media, a New York media operation, is betting you - or some of your counterparts - will. They've opened an auction-type system which allows businesses to trade off their excess in exchange for media buys. >>
Thursday, May 01, 2008
24/7 Real Media, Mindset Media target for personality
A new targeting technology is coming on strong for online marketers and could result in better consumer engagement. Called psychographic targeting, the method is said to appeal to users' personalities. Marketers can buy and place ads targeted to specific personality traits like creativity, assertiveness and self-esteem. >>
Wednesday, April 30, 2008
ASA: Internet attracts most non-broadcast media complaints
Consumers are quick on the complaint button these days, with record numbers being recorded by the U.K.’s Advertising Standards Authority. >>
Wednesday, April 30, 2008
Video ad platform launched by Mixpo
A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. >>
Wednesday, April 30, 2008
Branded Social Networks are next for Gannett, Meredith
Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. >>
Tuesday, April 29, 2008
Click fraud rate up year on year
The top ad networks have been taking the issue of click fraud seriously, but year on year the rate continues to rise, reports Click Forensics. >>
Tuesday, April 29, 2008
Gorilla Nation harnesses the mid-tail phenomena
If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>
Tuesday, April 29, 2008
Collarity, Next New Networks partner for behavioral targeting
Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites. >>
Tuesday, April 29, 2008
Radio: Off-air only growth segment in 2007
The radio industry’s off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau. >>
Monday, April 28, 2008
AOL's Platform-A launches display ad spot marketplace
AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. >>
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Latest Headlines
- Take my PDA but leave me the chocolate
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- Consumers still find online shopping frustrating
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