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BizReport : Advertising

Advertising

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Monday, May 28, 2018

Expert: How retargeting can save digital campaigns

Ad blocking, ad fraud, viewability metrics. All of these are issues for digital marketers, and it can be hard to know how to approach ad blocking and fraud without infringing on consumer privacy. We chatted with a marketing expert about how to reinvent their approach. >>

Friday, May 25, 2018

Most businesses to comply with GDPR post-launch

GDPR is here but businesses aren't. That's the word from new data which indicates that despite the long lead-up to the EU's new privacy laws going into effect, many businesses are still not ready. >>

Thursday, May 24, 2018

Reputation key to email campaigns

Reputation may be more important than ever for email marketers. According to new data, email senders with high reputation marks substantially increase the chances their mailings will hit consumer inboxes. >>

Wednesday, May 23, 2018

Report: App impressions up 84% for Q1

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018. >>

Monday, May 21, 2018

What Google's changes to political advertising rules mean for businesses

With Primary season in full swing in the US, many brands are noticing some changes to the rules surrounding political advertising. Google has rolled out changes into how they verify political advertisers, in the hopes that the new transparency will help to repair consumers' trust. We asked a digital expert how these changes will impact businesses. >>

Thursday, May 17, 2018

Expert: What brands can expect from GDPR

The official rollout of Europe's GDPR is only a week away. While most businesses have done what they can to comply with the new privacy and advertising rules, some are still wondering just what the GDPR means for them. We asked a digital expert to explain. >>

Thursday, May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked' in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn't really free. >>

Monday, May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs just that. >>

Thursday, May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. >>

Wednesday, May 02, 2018

Study: Search spend, engagement up

New data indicates search marketing isn't going anywhere. In fact, thanks to improvements in search targeting, researchers expect to see the overall search spend continue to grow. >>

Tuesday, May 01, 2018

Reports: How Americans are reacting to Cambridge Analytica

Just over a month since news first broke about the misuse of Facebook customer data by Cambridge Analytica, and many businesses are still trying to figure out just what the news means for them. For consumers, though, there is a definite leaning toward increased privacy measures. >>

Monday, April 30, 2018

Expert: Brands must increase customer privacy

If the Cambridge Analytica/Facebook scandal has taught us anything it is this: that customer data privacy is lacking. That, according to one expert who believes businesses must begin prioritizing customer's privacy. >>

Thursday, April 26, 2018

Expert IDs mistakes SMBs make about privacy

Data privacy is top of mind for most businesses these days, but some common misconceptions about just what data privacy is - and isn't - may be leaving small businesses open to problems. We asked an expert to explain. >>

Wednesday, April 25, 2018

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. >>

Tuesday, April 24, 2018

Study: Digital security remains complicated

Two factor authentication, increasing password strength, network firewall protection. These are all security measures most businesses and merchants have in their arsenal, and yet digital threats remain high. In fact, the overall security landscape remains quite complicated for brands, according to new data out from Akamai. >>

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