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BizReport : Advertising

Advertising

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Wednesday, July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of ad fraud in North America finds that ad fraud may increase by 125% by 2023. >>

Tuesday, July 23, 2019

Top 4 tips to improve BTS strategy

Most back to school purchases are still made in-store, but more and more consumers are using smartphones, laptops, and tablets to influence their purchases, to check pricing, and find deals. Here's how to build a strong back-to-school strategy. >>

Monday, July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on stronger customer authentication to increase the security of payments and payment data. Here's what brands need to know. >>

Friday, July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be prepping their sites and stores for an influx of shoppers. Here's how. >>

Thursday, July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one new report, indicates the veracity of reviews is becoming more and more important. >>

Tuesday, July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>

Monday, July 15, 2019

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion. >>

Thursday, July 11, 2019

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. Adding to this is a lack of certainty when it comes to identifying the fastest path to generating leads and converting sales. >>

Tuesday, July 09, 2019

Top 3 tips for retailers to capitalize on summer sales

Amazon's Prime Day is only a couple of days away, big retailers including Walmart have announced plans for their own summer sales events, and back-to-school shopping is already gearing up. Here's how retailers can ensure they are ready for summer sales. >>

Monday, July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. >>

Thursday, July 04, 2019

How game-based ads are improving ROI

One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to think outside the targeting box. >>

Wednesday, July 03, 2019

Study finds consumers more likely to open texts than emails

Is texting taking over email for business communications? That is one takeaway from new data which indicates that more and more consumers are signing up to get texts from their favorite brands. The data also shows that, while email remains the preferred channel, texts actually have higher open rates than email. >>

Tuesday, July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. We asked one expert how to maximize the ROI on digital marketing campaigns. >>

Monday, July 01, 2019

Prime Day announced, how merchants may fair

About one-third (32%) of Americans are now receiving at least 1 package from Amazon each week according to new Walker Sands data, and that trend is one reason some experts believe 2019's Prime Day - and Prime Day's going forward - could be the new Black Friday. >>

Saturday, June 29, 2019

Reports ID how travelers use mobile during trips

Books of maps, stopping at gas stations for directions. Printing specific directions from mapping sites. Over the years, travelers have used these options and more to get to their destinations. But, with the advent of mobile, many simply turn to their phones in a crunch. Just how has mobile impacted travel? >>

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