BizReport : Advertising

Advertising

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Wednesday, December 19, 2007

Alloy, Zwinky team for teen ad network

Zwinky, an online avatar making hub targeting the teen market, and Alloy Media + Marketing have teamed up to create an online advertising network focused on the teen market. Teen.com launched earlier this month and allows marketers to target teens with display ads. >>

Wednesday, December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own accounts - and their own ads - in large numbers so that they would have more control over the ad product and their ad dollars. >>

Monday, December 17, 2007

Paramount using transactional banner ads

Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. >>

Monday, December 17, 2007

IPC Media adds to Premium Publishers Network

European clients and agencies that place digital campaigns with the Premium Publishers Network now have more reach as a major magazine publisher joins the network. >>

Monday, December 17, 2007

More users choose New York Times websites

The most recent research from Nielsen//Netratings indicates a few changes for online users. While more users continue to search via the Google search engine, users spend the most time on Microsoft websites and nearly 50 million users logged on to a New York Times Company website. >>

Monday, December 17, 2007

More auto ad dollars are moving online

Through 2011 automotive advertising will hold steady at about $40 billion per year. However, according to a new survey from The Kelsey Group more of those ad dollars will move online in the coming years as the audience continues to shift online. >>

Friday, December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. >>

Friday, December 14, 2007

Quigo launches Ad Links

Advertising network Quigo has launched a new segment of its AdSonar platform. Called Ad Links Plus the platform offers contextually targeted and graphically targeted ads for marketers. >>

Thursday, December 13, 2007

Top 5 viral video ads of 2007

Viral video ads that make the grade can attract millions of viewers and generate a buzz that rockets around the online world. Here we list those that are considered the best viral video ads of 2007. >>

Thursday, December 13, 2007

Why marketers should target newspaper readers

Marketers who want to tap in to the vast resources of a group of online users called Influencers may want to pay more attention to newspapers. That is because, according to a recent study from Millward Brown, readers of online newspapers are more like to influence the purchasing decisions of consumers >>

Thursday, December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption. >>

Tuesday, December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. >>

Tuesday, December 11, 2007

Report: Political spending to reach $4.5 billion in 2008

With the next Presidential Election looming in the US, a new report expects the political spend to grow nearly 65%. The increase in spending is expected in part because there is a larger than usual number of candidates in the race for the Presidential office. >>

Tuesday, December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates. >>

Monday, December 10, 2007

WIDGNET offers social networking ad service

As the social space continues to heat up, marketers are looking for new ways to tap in to the marketplace. A new ad platform from Advertising.com could be part of the solution. Called WIDGNET, the platform hooks social networkers up to the Advertising.com ad network. >>

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