BizReport : Advertising

Advertising

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Friday, January 11, 2008

Associated Press to offer monetization

The Associated Press isn't just a news feed service any longer. A new tool from the company will allow online content distributors to monetize the content on their websites. The tool is geared toward local users and local advertisers. >>

Thursday, January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities. >>

Thursday, January 10, 2008

SpaceTime 1.0 launches 3-D browsing tool

Users wanting a better connection with their favorite places online will likely be drawn to a new portal called SpaceTime 1.0. The browser, launched this week, allows users to browse in a 3-dimensional environment which will likely encourage higher engagement levels - a good thing for users and advertisers alike. >>

Thursday, January 10, 2008

MIVA launches ALOT toolbar

A new toolbar from MIVA could help websites increase traffic and help advertisers increase revenue. Called ALOT, the toolbar, created by direct marketing services provider MIVA, adds interactive elements to websites and web properties, search and start pages. >>

Thursday, January 10, 2008

Ad platform to target second-generation Hispanics

A digital marketing platform is in the works between MSN Latino and MRM Worldwide, the direct marketing entity of McCann WorldGroup. The platform will allow marketers to better target second-generation Hispanics in the US, a highly sought-after demographic. >>

Thursday, January 10, 2008

Uproar at Google AdSense referral program changes

Unless you are in North America, Latin America or Japan you will no longer be able to take part in the AdSense referral program. If you’re lucky enough to be operating from within the aforementioned countries your income from AdSense referrals is about to be severely stunted. >>

Wednesday, January 09, 2008

Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children. >>

Wednesday, January 09, 2008

GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an ad-based platform. >>

Wednesday, January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user reviews. >>

Tuesday, January 08, 2008

Advertiser Perceptions: Optimism down for 2008

The forecasts predicting an upswing in online advertising and an increase in budgets may have been a bit off, at least for the first six months of 2008. According to the most recent Advertiser Perceptions survey, advertising executives have doubts about the online spend increasing at high rates this year. >>

Tuesday, January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points. >>

Monday, January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population. >>

Monday, January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Monday, January 07, 2008

Marketing channel offers new opportunity

A new digital marketplace could give advertisers the chance to reach consumers in-market for dental services and products. The NobelVision Network offers original content, news headlines and ads delivered through the Internet to media screens in dental offices. >>

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