BizReport : Advertising

Advertising

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Thursday, January 24, 2008

Will the US writer's strike push more ad dollars online?

In the United States, television is in the midst of a months-long writers strike. Back in November, the Writer's Guild of America, unable to reach an agreement with The Alliance of Motion Pictures and Television Producers, went on strike. That means no new shows are being written and many television programs are now in danger of going "dark". With this news, should advertisers begin taking money from television ad campaigns and into the online realm? >>

Thursday, January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

Wednesday, January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year. >>

Wednesday, January 23, 2008

Alacra launches a content ad-network

A new ad network is in town, or on the Internet, promising blogs and content sites another way to monetize their content. Alacra, a business solutions organization, launched their Premium Content Advertising Network (PCAN) this week. >>

Wednesday, January 23, 2008

Audience for video sharing sites nearly doubles

Over the last year the audience for video sharing websites has doubled according to the Pew Internet & American Life Project. Researchers found that 48% of adults said they had visited a video sharing site in December 2007. >>

Wednesday, January 23, 2008

Study: Women choose the Net for health information

Health information is big business, especially for women. According to a recent comScore study, 60% of women said they preferred getting health information from the Internet. Comparatively only about 51% chose to get information from friends or family members. >>

Wednesday, January 23, 2008

In-stream ads remain unpopular with consumers

Marketers may have to rethink how they integrate advertising messages in online video, as yet another survey finds that online video consumers really do not like watching in-stream advertising. >>

Tuesday, January 22, 2008

UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer. >>

Tuesday, January 22, 2008

Yankee: Online ad spend to reach $50 billion

The next three years could be a watershed for online advertisers. According to a recent Yankee Group forecast, online advertising could reach $50 billion by 2011. That is a 24% annual increase. >>

Monday, January 21, 2008

Local online advertising growth predicted

Local online advertising is predicted to grow at a faster rate than online advertising in general, as newspapers and directories show increasing interest. >>

Monday, January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time. >>

Sunday, January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. >>

Friday, January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad spending will increase 4.2% overall for the year; in the first half of the year the advertising spend will increase 3.6%. >>

Friday, January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Thursday, January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

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