BizReport : Advertising

Advertising

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Wednesday, February 06, 2008

comScore: Yahoo accounts for 19% of display ads

Google may be making headlines for search engines and paid search but competitor Yahoo is the tops when it comes to display ads. According to a recent comScore report Yahoo delivered more display ads (nearly 19%) than any other online ad publisher. >>

Tuesday, February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Tuesday, February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement. >>

Tuesday, February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Friday, February 01, 2008

New Hitwise widget offers marketers more data

Marketers may get a boost of information at a faster pace with a new widget offering from Hitwise. The online intelligence service is offering a new widget which offers marketers information from three different resources in the Hitwise platform. >>

Friday, February 01, 2008

DMA: Etailers must integrate channels for brand awareness

So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub? >>

Thursday, January 31, 2008

TruEffect offers alternative to third-party cookies

A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers. >>

Tuesday, January 29, 2008

Marchex, Idearc launch joint local ad agreement

Local advertisers now have a helping hand from two local advertising experts. Marchex, a local advertising and content producer, and Idearc, a classified advertising company, have joined together to help local advertisers better reach their target markets. >>

Monday, January 28, 2008

Google allows marketers to bid demographically

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. >>

Monday, January 28, 2008

DirectoryM relaunches local business to the 'Net

Local businesses have a new access point for the Internet. DirectoryM has re-launched, less than one year since an employee buy-back of the company, giving local business a new platform for advertising online. The revamped platform serves up local ads and local content for marketers, publishers and consumers. >>

Friday, January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online. >>

Friday, January 25, 2008

Eyewonder: Change is coming for in-stream ads

A new initiative from Eyewonder, a digital advertising specialist, could change the way advertisers look at online video. Their new platform allows marketers to serve ads which deliver, measure and track usage. >>

Friday, January 25, 2008

Vertis: Print inserts are crucial in decision making

Forget about television commercials and don't rely too heavily on word-of-mouth. According to a recent study from Vertis Communications, print inserts are a huge factor in product buying decisions. >>

Thursday, January 24, 2008

Borrell: 2008 election won't impact online ad sales

Online hubs hoping to make a killing with the 2008 US election may be hoping for too much. According to a recent report from Borrell Associates, some political ad dollars will be spent online but the majority will be spent in traditional media. >>

Thursday, January 24, 2008

mDog launches Flash-mobile platform

Mobile content and marketing is moving to the next level. No longer content with simple display, MMS/SMS messaging or mobile search, mDog is launching a Flash platform for ad-sponsored content. >>

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