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BizReport : Advertising


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Tuesday, October 06, 2015

Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. >>

Monday, October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. >>

Monday, October 05, 2015

Study: Shoppers don't trust traditional marketing

There is new data out that indicates traditional marketing methods - TV/radio/print advertising - are not building trust with consumers. In fact, the data indicates there is a large disconnect between what brands believe is happening with their advertising and what their customers think. >>

Monday, October 05, 2015

Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build customer engagement. >>

Monday, October 05, 2015

Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. >>

Friday, October 02, 2015

Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic - and this is what they found. >>

Friday, October 02, 2015

Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway from a new report that looks at how high-growth brands are collecting and integrating data into their overall strategy. >>

Friday, October 02, 2015

Expert: How to use events as lead-gen

Events can be a good way for brands to reach out to their customers. But what happens after the event? One expert offers insight into how events can become good lead generation tools. >>

Friday, October 02, 2015

Who are the ad blockers and why are they blocking?

Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad blocker which, it seems, is somewhat consistent around the globe. >>

Thursday, October 01, 2015

Study: Families planning for Halloween

Break out the fake spider webs, costumes and candy. According to new data out from the International Council of Shopping Centers (ICSC) about 8 in 10 US households will be celebrating Halloween this year. In fact, 76% say they'll spend at least as much for their 2015 spooktaculars as they did in 2014. >>

Thursday, October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. >>

Wednesday, September 30, 2015

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. >>

Wednesday, September 30, 2015

SMBs: Top 3 tips to protect against cybersecurity attacks

Small businesses are not immune to cybersecurity attacks, but there are steps that can be taken to help protect against these attacks. One expert offers his tips. >>

Wednesday, September 30, 2015

Google announces new ad targeting tool

Google has announced a new tool that will enable marketers to upload a list of email addresses to help target ads across paid search on the engine, YouTube and Gmail. >>

Tuesday, September 29, 2015

Ad Roundup: Software releases in the online space

In today's advertising roundup, three new releases that small businesses may find helpful in reaching and engaging customers. >>

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