RSS feed Get our RSS feed

News by Topic


BizReport : Advertising

Advertising

1 2 3 4 5 ...
 

Wednesday, September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers. >>

Wednesday, September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. >>

Tuesday, September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. >>

Tuesday, September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives data which found that for 56% of those surveyed personalized incentives/rewards made them think more highly of the brand in question. >>

Friday, September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. >>

Thursday, September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. >>

Thursday, September 22, 2016

The state of Internet traffic in Europe

Internet traffic is nearing saturation point in Europe and, as a result, many European websites are decreasing in size. So, what tactics are those sites that continue to grow using? >>

Wednesday, September 21, 2016

Study: Most find ads annoying

When it comes to ads on social media sites, apps, and even news aggregators, most Americans (85%) say the ads are 'annoying', and about one-third would rather go to the dentist than see them. That's the takeaway from new SOASTA data. >>

Tuesday, September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. >>

Tuesday, September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video. >>

Tuesday, September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? >>

Monday, September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. >>

Friday, September 16, 2016

Report: Pols hitting up digital to reach voters

This election cycle the digital space is proving to be the hot ticket. That's the word from new Wise Data Media, which found that both the Republican and Democratic parties are pushing more ad dollars into the online space. >>

Friday, September 16, 2016

Expert: How 2nd party data can help businesses

While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains. >>

Thursday, September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. >>

1 2 3 4 5 ...