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BizReport : Advertising

Advertising

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Friday, February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015. >>

Thursday, February 04, 2016

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup. >>

Wednesday, February 03, 2016

Ad Roundup: Platforms to extend reach, targeting

In today's advertising roundup, two new releases which should give marketers better insight into their customer bases. >>

Wednesday, February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. >>

Wednesday, February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. >>

Wednesday, February 03, 2016

Mobile users show no love for accidentally clicked ads

It appears that ads are still getting in the way of mobile users, with six in ten respondents to a survey by location-based mobile platform Retale admitting that most of their clicks on banners ads when using a smartphone are accidental. >>

Tuesday, February 02, 2016

Travel industry leading the way in moment marketing

The travel industry has been an early adopter of moment marketing and is now leading the way, according to moment marketing firm TVTY. >>

Friday, January 29, 2016

What Facebook's earnings mean for businesses

This week Facebook announced Q4 and full year earnings for 2015 - all solid numbers. The social network reports $1.62 billion in profits, which exceeds the forecasts; they attribute the growth to increases in mobile and video advertising across their network. What do these higher returns mean for businesses using the social network? >>

Friday, January 29, 2016

3 big data resolutions businesses should implement

According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year. >>

Thursday, January 28, 2016

Report: Top 4 Millennial trends to watch

The Millennial generation is diverging from Gen Y and X and especially Baby Boomers. Here's what marketers need to know about Millennials. >>

Thursday, January 28, 2016

Report: Timeliness key for ecommerce

With more than $56 billion spent online during the 2015 holidays, it's a simple thing to say that consumers continue to make the switch to online shopping. But, according to new data from Bizrate Insights, a division of Connexity, stumbling blocks continue for many etailers. >>

Thursday, January 28, 2016

Trial of new tool sees re-engagement of 40% of ad blockers

Unique SaaS technology is now available to publishers that enables them to fight back against ad blockers courtesy of Oriel Ventures. >>

Thursday, January 28, 2016

Brand Networks reveals pace and scale of investment in Instagram ads

Social advertising and content marketing firm Brand Networks expects to deliver more than 1billion Instagram ad impressions per month by the end of the first quarter of 2016. >>

Wednesday, January 27, 2016

Trends to watch in the coupon craze

Paper coupons or digital, there is a segment of the population that will search high and low for a specific discount. Even those consumers who don't want the hassle of searching, though, will use coupons that are simple to find. >>

Wednesday, January 27, 2016

Intrusive pre-roll ads prompt ad blocking software installation

More than 4 in 10 people are motivated to install an ad blocker by what they perceive to be the most intrusive advertising format of all - pre-roll ads. >>

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