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BizReport : Advertising

Advertising

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Thursday, May 26, 2016

SMBs: New labor laws could impact revenue lines

If new labor regulations are passed in the US, small businesses will have to change their way of doing business. One expert weighs in on what the proposed changes could mean. >>

Thursday, May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. >>

Wednesday, May 25, 2016

Brands: Why you should prep for cyber attacks

Cyber attacks continue to strike hard at small businesses around the world, and while no business is 100% immune to these attacks, there are steps to take for protection. One expert expains. >>

Tuesday, May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. >>

Monday, May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of relevance issues. >>

Monday, May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. >>

Friday, May 20, 2016

Ad Roundup: Releases focus on omnichannel

Two new releases should give brands more play across channels. Details in today's advertising roundup. >>

Friday, May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three tips to personalize without the creep. >>

Friday, May 20, 2016

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content. >>

Thursday, May 19, 2016

Expert: How to personalize without the creep factor

Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what consumers call 'the creep factor'. >>

Thursday, May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. >>

Wednesday, May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. >>

Wednesday, May 18, 2016

Optimal: The cost of ad blocking

Analytics firm Optimal forecasts that ad blocking will take almost $4 billion out of the digital ad industry this year as millions of people in the US use ad blocking software. >>

Tuesday, May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. >>

Tuesday, May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage. >>

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