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BizReport : Advertising

Advertising

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Monday, May 22, 2017

Ad Roundup: Solutions for social, video, and data launched

In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. >>

Monday, May 22, 2017

Expert: Why Facebook business pages are important for SMBs

New data out from Manta indicates that more than half of small businesses don't have a small business page on Facebook. Why are they holding back? And should these SMBs re-think the decision to stay off social media? One expert explains. >>

Friday, May 19, 2017

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three tips to better personalize across channels. >>

Friday, May 19, 2017

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. >>

Thursday, May 18, 2017

Top 3 tips to a better social strategy

We're nearing the midpoint of 2017, that means back-to-school and holiday shopping are just around the corner, and most shoppers will be found in the social space. Here are three tips to beef up brands' social media strategy. >>

Thursday, May 18, 2017

Expert: Less friction needed in authentication

Because passwords are easily compromised, multi-factor authentication (MFA) is critical for strengthening security. But traditional MFA tools use static rules that can't keep up with today's constantly evolving security risks. >>

Thursday, May 18, 2017

Survey: Shoppers not taking loyalty to the bank

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. >>

Wednesday, May 17, 2017

Ad Roundup: Giving brands better data

In today's advertising roundup, two partnerships and a new tool, all which push better data to the forefront for digital brands. >>

Wednesday, May 17, 2017

Study: Relevant recommendations key to conversion

This should come as no surprise to savvy merchants: offering consumers more of what they want, when they want it, is key to increasing conversions. New data out from Jetlore underlines what consumers are looking for online - and relevance is at the heart of it. >>

Wednesday, May 17, 2017

Expert: What brands can learn from inbound marketing

There is a wealth of data at the fingertips of digital brands - from online shopping habits to digital traffic patterns to previous purchases. The same can be said about call data, but according to one expert, brands need to be doing more with the data mined from inbound calls. >>

Tuesday, May 16, 2017

Study: Mobile click-thru key to video

New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. >>

Tuesday, May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. >>

Monday, May 15, 2017

Study: Search not keeping up with customer expectations

According to new data out from SearchDex, retailers aren't serving up what customers want on the search front. Researchers found that more than half (58%) of Americans are now using search engines to research shopping trips, but that targeted ads and outdated search results are frustrating them. >>

Monday, May 15, 2017

Survey: Mompreneurs are sacrificing sleep, not family time

When it comes to their work, 'mompreneurs' - moms who own their own businesses - are focused on two things: their careers and families. That's the word from new data out from 99Designs; they surveyed more than 1,000 working moms and found that while most will sacrifice sleep and even working out, they won't sacrifice time with their families. Not even for their business. >>

Monday, May 15, 2017

Study: More brands #trademarking

There is a new trend in the social marketing space: the hashtagging trend. According to new data out from CompuMark, there was a 64% (YoY( increase in the number of brands trademarking certain hashtags. >>

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