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BizReport : Advertising

Advertising

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Wednesday, November 26, 2014

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of the field of Augmented Reality (AR), which could be a game-changer for brands. >>

Tuesday, November 25, 2014

How does $1-$3 per month sound for an ad-free Internet experience?

Google is running an experiment that aims to find an additional way to fund the Internet. The program, called Contributor, asks that consumers pay a small amount per month to avoid seeing advertisements on participating websites. >>

Tuesday, November 25, 2014

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one of the biggest factors for mobile influence. >>

Tuesday, November 25, 2014

Survey: SMBs drawing a line at Thanksgiving

If you've been active on social media over the past few weeks you've likely seen the graphics encouraging businesses not to open on Thanksgiving. Well it seems small businesses are listening to the public - whether it's a small segment or a large one - and staying closed on Thanksgiving Day. >>

Tuesday, November 25, 2014

Is free enterprise search a game-changer?

Enterprise search technology is uniquely suited to conquering this is roadblock to personalization. It enables companies to analyze all of their customer engagement channels and enterprise knowledge streams in real-time, and from this analysis gain a "contextual profile" for each customer at any precise moment. This type of real-time contextual awareness - informed by automated analysis of activity and communications across all channels - is the only path to true personalization. >>

Tuesday, November 25, 2014

Expert: How mobile is changing customer relationships

Just ten short years ago, the volume of content either consumed or created on a mobile device was shockingly little. Today, the superphone has become the primary medium via which brands engage with users - including a broad spectrum of console-quality videogames, many channels for high-quality video, and a wide range of social media channels. >>

Tuesday, November 25, 2014

Prediction: Programmatic to push content marketing spend

Look for more dollars to be pushed into the programmatic space. That is the takeaway from a new PulsePoint study which indicates most marketers believe programmatic will be pushing content marketing within the next two years. >>

Friday, November 21, 2014

Top 3 tips for effective native ad campaigns

Native ads have been shown to increase engagement, but according to some native ads are blurring the line between content and advertising too much. It's imperative that advertisers label their ads as advertisements using easy to understand language, a proper sized font and continue to disclose throughout the sales process. >>

Thursday, November 20, 2014

Brands: What to prep now for Thanksgiving Weekend

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology. >>

Wednesday, November 19, 2014

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance. >>

Tuesday, November 18, 2014

Top 3 tips for strong LBS campaigns

Geo-location, iBeacon technology and the like are great tools for engaged customers, but many consumers are still oblivious to geo-location based messaging from an app. Still, mobile is expected to have a huge impact on the 2014 holiday seasons, here are one experts top 3 tips to create a solid location based strategy for mobile. >>

Tuesday, November 18, 2014

Expert IDs trends to watch for 2015

According to some experts native advertising is going to see huge growth over the coming year. Both publishers and advertising platforms are just beginning to adapt their ad formats to work well within a native environment. As a result, achieving scale can still be challenging. >>

Thursday, November 13, 2014

Expert: Expect cross-channel to be big in 2015

A few major topics have been dominating advertising trends over the last year - specifically cross-channel, native, programmatic and real-time bidding. Cross-device is one of the most prominent, with consumers constantly switching from desktop to mobile to tablet throughout their day. According to one expert brands with cross-device and cross-channel strategies could fare well in the new year. >>

Thursday, November 13, 2014

Top 3 tips to implement an engagement-based loyalty strategy

There are two basic types of loyalty programs: transcational programs which focus on driving repeat sales from a single customer and engagement based which focus on rewarding customers for interacting with brands and providing user generated content like reviews. >>

Tuesday, November 11, 2014

Travel the focus of new platform

Travel continues to bring consumers online. Researching vacation destinations, planning business trips and sometimes just looking at what is 'out there' are just some of the ways consumers are engaging with travel content. New this week, the ADARA Magellan Platform, set up to help advertisers and brands engage with travel minded consumers. >>

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