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Wednesday, August 31, 2016

Top 3 tips to create speech analytics strategy

Approaching the analysis of consumer calls to a business is quite different from analyzing past behaviors or even how they click onto a website. Here are three keys to creating a strong speech analytics strategy. >>

Wednesday, August 31, 2016

Ad Roundup: Targeting key for video, digital products

In today's advertising roundup, two partnership and one new release that have targeting abilities at their core. >>

Wednesday, August 31, 2016

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. >>

Tuesday, August 30, 2016

Accordant Media: 151% increase in global programmatic auction volume

Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. >>

Tuesday, August 30, 2016

Expert: How to ready for speech analytics

Speech analytics are a relatively new option in the analysis space. While behaviors and context are well-covered, one expert believes speech analytics is where the future is for some businesses. Here's why: >>

Monday, August 29, 2016

Report: US small businesses pushing international

Small business owners in the US are pushing into the international marketplace. That's the takeaway from new USForex data which indicates that half of SMB owners surveyed for their new report have both customers and suppliers who are international. >>

Friday, August 26, 2016

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads. >>

Friday, August 26, 2016

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. >>

Friday, August 26, 2016

Study reveals SMBs don't know credit scores

While most small business owners are familiar with their income and expense lines, advertising budgets and salary caps, there is one piece of business information many are missing. The information about their business credit score. According to a recent Manta survey nearly three-quarters (72%) of SMB owners don't know their business credit score. >>

Friday, August 26, 2016

Brands: How speech analytics can work for you

Speech analytics may be the next frontier in customer engagement according to one expert. What are speech analytics and what makes them so important? Our expert explains. >>

Thursday, August 25, 2016

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. >>

Thursday, August 25, 2016

Expert: How SMB owners can embrace the CMO title

While most small business owners know how to set up an advertising schedule, many have not fully embraced the title of Chief Marketing Officer for their shop. According to one expert, SMBs need to embrace the CMO role or risk failure. Here are three tips to better embrace that role. >>

Thursday, August 25, 2016

New AI technology optimizes mobile video ad campaigns

Artificial intelligence is not just for gamers and chat bots. New, self-learning technology using artificial intelligence to optimize video ad campaigns has been announced by mobile video platform, LoopMe. >>

Wednesday, August 24, 2016

Expert: How ad blocking is affecting brands now

Ad blocking hasn't become the death knell of the digital marketplace as some experts believed - at least not at this point. But, ad blocking does come at a cost for merchants and brands. >>

Wednesday, August 24, 2016

Study: Time spent with top 100 apps up 10%

The time consumers are spending in apps, specifically those in the Top 100 apps, continues to increase. That's the word from new OperaMediaworks data which indicates that the average mobile user is now spending more than 33 minutes per day with those apps. >>

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