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BizReport : Advertising

Advertising

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Wednesday, July 27, 2016

Study: Gamers okay with ads

Gamers are okay with advertising that opens their way to play. That's the takeaway from new data out from Softonic which found that nearly more than half feel in-game ads are relevant to them. >>

Wednesday, July 27, 2016

Ad Roundup: Mobile, ecomm expansions

In today's advertising roundup, a mobile partnership and two ecommerce launches that should help marketers better reach their customers. >>

Wednesday, July 27, 2016

LEAN: The key to motivating ad blockers to disable their software

Ad blocking is a significant challenge to advertisers, but a new report from the Interactive Advertising Bureau reveals that all is not lost as many of those using ad blocking software can be convinced to disable it. >>

Tuesday, July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after time. >>

Tuesday, July 26, 2016

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations. >>

Monday, July 25, 2016

Expert: Why timing of brand connection is more important than ever

With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any other. >>

Monday, July 25, 2016

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. >>

Thursday, July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is more important to them than the quality (20%) of those items. >>

Thursday, July 21, 2016

Social media impacts more people's shopping decisions than TV

A new report from Influence Central reveals the impact on purchase decisions of positive posts and product reviews on social media. >>

Wednesday, July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. >>

Wednesday, July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. >>

Wednesday, July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant. >>

Wednesday, July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices. >>

Tuesday, July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. >>

Tuesday, July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. >>

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