RSS feed Get our RSS feed

News by Topic


BizReport : Advertising

Advertising

1 2 3 4 5 ...
 

Tuesday, July 22, 2014

How to get past personas and into consumers' interests

Online consumer attention is fleeting and fragmented. As a result, advertisers need to adjust their practices accordingly to recognize what their audiences care about right now. Taykey solution mines data from thousands of online sources, discovers what is trending for specific audiences, delivers ads targeted by those trends and optimizes the results 24/7. >>

Monday, July 21, 2014

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year long. Here's how online brands can capitalize on seasonality: >>

Thursday, July 17, 2014

Merchants: What to expect for back to school

As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends. >>

Wednesday, July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. >>

Wednesday, July 16, 2014

Top 3 benefits of programmatic

The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video. On top of these channels, there are literally billions of potential combinations an advertiser can choose from to zero in on its key buyer persona, from age to gender to geography, and so on. It's enough to make even the most experienced marketer's head spin. >>

Wednesday, July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device of their choosing. >>

Tuesday, July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of executives surveyed said they 'always' or often' struggle to personalize marketing messages at scale. >>

Tuesday, July 15, 2014

Study: Sequenced ads outperform sustained CTA messaging

Sequencing ads may be the answer for some brands. That's the key takeaway from a new study out from Adaptly which found sequenced ads targeted to individuals increase view-thrus by 87% and conversions by 56% when compared to sustained call to action messaging. >>

Tuesday, July 15, 2014

Covario: Search spend up in Q1, Q2

For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1 spend increased 19%. >>

Monday, July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell. >>

Monday, July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination. >>

Monday, July 14, 2014

Mobile Roundup: Enhancements, data and apps

As more consumers move into the mobile space, brands are following. This week three mobile brands are releasing tools or enhancements to help brands make the most of their mobile dollars: >>

Monday, July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness, customer acquisition and conversion rates. Here's how they're doing it: >>

Friday, July 11, 2014

Ads for businesses, charities found alongside extremist YouTube videos

A new case of advertising placed in inappropriate environments has come to light following the findings of a BBC Newsnight investigation. Ads on YouTube for UK charities, businesses, the BBC and National Citizen Service were found to be appearing against Jihadi and extremist videos. >>

Friday, July 11, 2014

How to better engage in mobile

Voxel enables a mobile app to be used without being installed first. For brands, this is a powerful way of letting users engage with their app experience prior to asking them to install apps. By giving users the experience first, the engagement & conversion rates increase significantly. Voxel's CEO offers sound advice for improving the mobile experience. >>

1 2 3 4 5 ...