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BizReport : Advertising

Advertising

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Friday, January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact, according to new data out from Integrate about 40% of data generated for B2B brands may be 'dirty'. >>

Friday, January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top 3 things consumers want from brands. >>

Friday, January 30, 2015

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. >>

Thursday, January 29, 2015

Digital Roundup: Free and freemium models launched

Three new releases into the online space should give marketers a hand - without putting a price on the tools. Here are the details. >>

Thursday, January 29, 2015

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season. >>

Wednesday, January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

Wednesday, January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to better interact with consumers. One expert offers his top 3 data trends this year. >>

Wednesday, January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad segments showed significant cost increases from 2013 to 2014. >>

Tuesday, January 27, 2015

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they have no Wi-Fi or 4G service, is costing digital brands nearly $2 trillion dollars because when consumers can't get online they are looking to switch providers. >>

Monday, January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Monday, January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Friday, January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. >>

Thursday, January 22, 2015

Retailers: Customer experience also about employees

According to some pundits showrooming has disrupted the way retailers engage in stores. This may be true to an extent, but one expert points out the bulk of purchases are still made in stores, and that leaves a lot of room for retailers to engage. >>

Wednesday, January 21, 2015

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. >>

Wednesday, January 21, 2015

Use Quantified Self data to boost CPG digital ad campaign relevance

Consumers that use Quantified Self tools are much more likely to make a purchase after seeing digital ads than non-users, according to new research from artificial intelligence advertising and marketing solutions firm Rocket Fuel. >>

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