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BizReport : Advertising

Advertising

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Thursday, March 05, 2015

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. >>

Thursday, March 05, 2015

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent clicks can really hurt business. >>

Thursday, March 05, 2015

Expert: Non-Profits can thrive in the online space

A decade or so ago, non-profits could figure out the winning creative by simply examining Ad Package A versus Ad Package B. With online, there is a tangled web of targeting, publishers, and creative. If you analyze it correctly, you can define which creative works best for which specific audience member. One expert shows how non-profits can thrive in the digital space. >>

Wednesday, March 04, 2015

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share and advertising. >>

Monday, March 02, 2015

Study: Nearly one-third say they 'don't do enough' to internationalize their business

The internet has made it simple for retailers in Russia to reach out to customers in New Zealand or for a US shopper to buy seafood direct from Japan. But, according to one new study, some businesses aren't doing enough to ensure they have an international presence. >>

Thursday, February 26, 2015

Advertising for young children looks promising on a new YouTube app for kids

With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they can´t make up for the lost numbers via other media. This week´s launch of a new YouTube app for kids makes targeting to youngsters more straightforward for online marketers. >>

Thursday, February 26, 2015

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app. >>

Tuesday, February 24, 2015

Growth of native advertising in 2014

Native advertising, a practice of integrating a specific ad format that blends in with publisher´s editorial environment, continues to boom. According to the new native advertising data report from MediaRadar the popularity of native advertising increased dramatically in the second half of 2014. >>

Tuesday, February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud. >>

Monday, February 23, 2015

U.K. first country in which digital ad spend tops 50%

A new study from Strategy Analytics reveals more than half of ad spend in the U.K. will go towards digital this year, making it the first country in which this has happened. >>

Friday, February 20, 2015

How M&A will influence advertisers in 2015

The online space is quickly changing from a place consumers go to find specific information about products or brands to a place they go to keep up with friends, do some shopping and read the latest headlines. This changing environment is also opening new opportunities for advertisers and brands. >>

Friday, February 20, 2015

Mobile trends to watch in 2015

According to many experts mobile is set to give an extra push not just to retail but across the board. From advertising opportunities to commerce solutions and additional ways for brands to connect with their consumers. One expert lays out what brands should watch for in mobile this year. >>

Friday, February 20, 2015

How to design a brand from the ground up

Savvy brands are in social media, have mobile friendly websites and design landing pages to draw shoppers and content readers farther into their sites. But none of that matters if the brands isn't strategically building their reputation. One expert offers tips on how to design a brand from the start. >>

Thursday, February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives marketing the mobile aspect with the addition of gaming. >>

Thursday, February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most (72%0 report online video is 'as effective or more effective' than television advertising. >>

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