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BizReport : Advertising


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Monday, November 23, 2015

Facebook enables advertisers to target users 'highly engaged' with holiday content

Marketers using Facebook as part of their festive campaigns have a new tool in their targeting box. Facebook is enabling advertisers the opportunity to target social network users who are engaged with content about the upcoming holiday season. >>

Friday, November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences. >>

Thursday, November 19, 2015

Ad Roundup: Platforms ease customer experience, preferences

In today's advertising roundup, four new releases that should make it simpler for brands and retailers to engage with customers around the globe. >>

Thursday, November 19, 2015

Top 3 tips for online video measurement

Online video is a great tool for brands. The problem is knowing how to measure video - is it by views or completions or is the true measure those who not only watch but then click? One expert offers his top tips for video measurement. >>

Thursday, November 19, 2015

Brands: How to use negative reviews as a positive force

Reviews and recommendations are growing in importance for brands, but some would say only the positive reviews have value. One expert disagrees. Here's why? >>

Thursday, November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year. >>

Wednesday, November 18, 2015

Ad Roundup: Tools for mobile, linking

In today's advertising roundup two new releases that should give brands more power over their mobile and online campaigns. >>

Wednesday, November 18, 2015

Expert: The biggest challenge for B2B brands

There is a wealth of information on the internet about advertising, analytics, ecommerce, business trends, but it can be hard for brands to get to the bottom of what these reports means. Will a piece of software really help a small business? What's the best platform for content creation? G2 Crowd is a platform that makes it simpler for brands to find and use online information that is pertinent to their business. >>

Wednesday, November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. >>

Tuesday, November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. >>

Monday, November 16, 2015

Top tips to get ready for 2016 ad success

Personalization has been important in the advertising space for several years now. It will continue to be a big part of ad campaigns in the new year, but one expert says it won't be the same personalization. Here's how personalization will change in 2016. >>

Monday, November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. >>

Monday, November 16, 2015

Latest IAB UK figures show small rise in ad blocking

New figures released by the Internet Advertising Bureau in the UK reveals a rise in the behavior with propensity to block ads decreasing with age. >>

Friday, November 13, 2015

SMB Roundup: How to succeed during the holidays

Two new reports shed light on how small businesses can push their revenue markers higher during the upcoming holiday season. Details in today's SMB Roundup. >>

Friday, November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever before. >>

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