RSS feed Get our RSS feed

News by Topic


BizReport : Advertising

Advertising

1 2 3 4 5 ...
 

Tuesday, July 29, 2014

Study: Sales, marketing disconnect resulting in bad customer experience

It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a majority of cases (72%) bad sales experiences result in a loss of revenue. >>

Tuesday, July 29, 2014

How to tell if interactions are successful or not

There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business tell if interactions are successful or a waste of time? >>

Monday, July 28, 2014

Forecast: More to invest in multi-screen ads

About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase mobile spending this year; 70% say they'll invest more ad dollars specifically into multi-screen campaigns. >>

Friday, July 25, 2014

Top 3 tips for SMBs using webinars

Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for lead generation purposes, then use different methods (or subsequent webinars) to nurture those leads and move them down the sales funnel. >>

Thursday, July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success. >>

Tuesday, July 22, 2014

How to get past personas and into consumers' interests

Online consumer attention is fleeting and fragmented. As a result, advertisers need to adjust their practices accordingly to recognize what their audiences care about right now. Taykey solution mines data from thousands of online sources, discovers what is trending for specific audiences, delivers ads targeted by those trends and optimizes the results 24/7. >>

Monday, July 21, 2014

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year long. Here's how online brands can capitalize on seasonality: >>

Thursday, July 17, 2014

Merchants: What to expect for back to school

As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends. >>

Wednesday, July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. >>

Wednesday, July 16, 2014

Top 3 benefits of programmatic

The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video. On top of these channels, there are literally billions of potential combinations an advertiser can choose from to zero in on its key buyer persona, from age to gender to geography, and so on. It's enough to make even the most experienced marketer's head spin. >>

Wednesday, July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device of their choosing. >>

Tuesday, July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of executives surveyed said they 'always' or often' struggle to personalize marketing messages at scale. >>

Tuesday, July 15, 2014

Study: Sequenced ads outperform sustained CTA messaging

Sequencing ads may be the answer for some brands. That's the key takeaway from a new study out from Adaptly which found sequenced ads targeted to individuals increase view-thrus by 87% and conversions by 56% when compared to sustained call to action messaging. >>

Tuesday, July 15, 2014

Covario: Search spend up in Q1, Q2

For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1 spend increased 19%. >>

Monday, July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell. >>

1 2 3 4 5 ...