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BizReport : Advertising

Advertising

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Friday, December 09, 2016

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here are three tips >>

Friday, December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. >>

Thursday, December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. >>

Thursday, December 08, 2016

Top 3 tips to use a loyalty program to build engagement

While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build engagement. Here are three tips to do so. >>

Thursday, December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point? >>

Wednesday, December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. >>

Wednesday, December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. >>

Wednesday, December 07, 2016

Facebook trumps YouTube for Christmas TV ad discovery

The battle for views of the UK's Christmas TV ads began last month and new data suggests that when it comes to interactions and views, Facebook trumps YouTube. >>

Tuesday, December 06, 2016

Top 4 tips to a strong subscription strategy

While subscription services are showing strong consumer growth, there are many considerations brands need to consider - like overhead, item choices, and partner programs - before diving in. Here are four tips to help brands build a strong subscription service. >>

Tuesday, December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: >>

Monday, December 05, 2016

Expert: How to determine what goes in a subscription box

While more and more companies are adding subscription models to their businesses or are taking part in multi-brand subscription services, a subscription service might not be the best fit for every brand. One expert offers advice on whether or not it could be right for yours. >>

Friday, December 02, 2016

Expert: Tips for a more productive 2017

Time and time again, there's one critical component that hampers productivity and efficiency: We' re wired to work within the confines of organizational silos. What are some of the specific pitfalls that inefficient or siloed business processes can cause? >>

Friday, December 02, 2016

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic. >>

Thursday, December 01, 2016

Top 3 tips to improve customer service data strategy

Marketers have a trove of customer data at their fingertips and analytics galore - digital campaigns, website interactions, content consumption, online behaviors and conversation rates can all be tracked. Here's how to use this data to also improve customer service. >>

Thursday, December 01, 2016

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. >>

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