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BizReport : Advertising

Advertising

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Friday, June 24, 2016

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. >>

Friday, June 24, 2016

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. >>

Thursday, June 23, 2016

Studies: Video views increasing

Two new reports on the video front may have more brands considering either video advertising or branded content. >>

Thursday, June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. >>

Wednesday, June 22, 2016

2017 will see nearly 87 million U.S. web users avoiding ads

A new report from eMarketer reveals uncomfortable news for publishers already feeling the pinch from ad blockers. Numbers are due to swell in the U.S in the coming year on both desktop, laptop, and mobile. >>

Wednesday, June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. >>

Wednesday, June 22, 2016

East vs. West in U.S. ad click frequency index

Hey, marketers, a new ad click frequency index suggests that your audience on the west coast of the U.S. are not engaging with your ads. >>

Tuesday, June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. >>

Tuesday, June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. >>

Monday, June 20, 2016

Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know - how is their social media marketing performing in the real world? A new partnership between Oracle Data Cloud and Snapchat is set to answer just that. >>

Monday, June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. >>

Friday, June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. >>

Friday, June 17, 2016

Forecast: Strong push for mobile LBS coming

Look for mobile brands to earmark more budget dollars for location targeting. That's the word from BIA/Kelsey's new US Local Advertising Forecast (2016); researchers predict that location targeted mobile ad spending will increase from less than $10b last year to nearly $30b by 2020. That would be a CAGR of nearly 25%. >>

Friday, June 17, 2016

Top 4 tips for a strong video strategy

Using video as part of a brand's message is simple, but getting the right engagement is much more difficult. One expert offers 4 tips for a better video strategy. >>

Thursday, June 16, 2016

Ad Roundup: Partnerships for better connection

In today's advertising roundup, three new partnerships that should give online marketers better connection with their customer bases. >>

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