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BizReport : Advertising

Advertising

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Wednesday, December 17, 2014

Marketers urged to lower ad viewability expectations

The Interactive Advertising Bureau has issued a new report that calls for a reality check when it comes to online ad viewability. >>

Wednesday, December 17, 2014

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push up to half their marketing budgets toward retargeted ads in 2015. >>

Wednesday, December 17, 2014

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and are 'receptive to' online ads after purchasing from a retailer. >>

Wednesday, December 17, 2014

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking for product details. >>

Tuesday, December 16, 2014

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data. >>

Monday, December 15, 2014

Brands not reflecting TV ad products on website homepage

To promote consistency across advertising channels, and increase conversions, brands should be using products advertised in their television ads on their homepage. However, recent research from Wywy reveals that many brands are not creating that seamless bridge between television and online. >>

Monday, December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are worth 6 British viewers in advertising dollars. >>

Friday, December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers. >>

Thursday, December 11, 2014

Mobile Roundup: Solutions to ease mobile ad friction

Three new solutions into the mobile space this week could lessen the friction felt between brands in the mobile space and ad platforms. >>

Wednesday, December 10, 2014

3 Mobile approaches to use in 2015

Mobile advertising is coming into its own, according to several experts. While mobile consumers have led the way to date, one expert believes 2015 will be the time advertisers begin to catch up, thanks to better targeting and analytic options. >>

Wednesday, December 10, 2014

Translation vs. transcreation - the difference is cultural

Translation is just the first step towards addressing your audience in a language they understand. To truly translate marketing messages, however, there's another step that marketers must consider - transcreation. >>

Wednesday, December 10, 2014

ANA: Bot fraud gobbling up online budgets

Analysis of 181 campaigns, accounting for 5.5 billion impressions across 3 million domains from 36 Association of National Advertisers member firms reveals that a significant chunk of ads are being served to bots, costing marketers billions. >>

Wednesday, December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. >>

Tuesday, December 09, 2014

Ecommerce RoundUp: Search, lead auditing and device security

Just in time for the holidays, a trio of solutions are releasing into the online space, set up to increase security and to help retailers better engage with customers online. >>

Tuesday, December 09, 2014

Experts suggest local, mobile trends to watch in 2015

Look for more advertising to become more localized. That's the word from the experts at both BIA/Kelsey and Verve, who believe the mobile and local will begin to sync in 2015. >>

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