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BizReport : Advertising

Advertising

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Friday, July 31, 2015

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Friday, July 31, 2015

Brands: How to prepare for a non-Flash environment

Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real death of Flash-based environments. Two experts weigh in on how brands can prepare. >>

Friday, July 31, 2015

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers? >>

Thursday, July 30, 2015

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what does that mean for online retailers and brands using the technology? >>

Thursday, July 30, 2015

Study finds payment issues top affiliates' complaint list

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand. >>

Thursday, July 30, 2015

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among the legitimate travelers are fraudsters who are becoming bolder. >>

Wednesday, July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. >>

Wednesday, July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. >>

Tuesday, July 28, 2015

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. >>

Monday, July 27, 2015

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want to win at customer engagement. >>

Friday, July 24, 2015

Expert: Why inflated reviews are worse than fake reviews

The online review space is a tricky one. Customers rely on reviews to find out about products prior to purchase. The problem comes when brands pay for positive reviews or when reviews that aren't necessarily accurate are inflated. >>

Friday, July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. >>

Friday, July 24, 2015

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. >>

Thursday, July 23, 2015

Ad Roundup: Releases focus on interaction, location

In today's advertising roundup: two new releases looking at customer interaction and location to boost brand's revenue. >>

Thursday, July 23, 2015

Programmatic ad buying rises in UK as ad viewability falls

According to European ad verification firm Meetrics, while programmatic ad buying has many benefits to advertisers, there is a big question mark about inventory quality. >>

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