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BizReport : Advertising

Advertising

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Friday, May 06, 2016

Survey: Disconnect between brands, consumers about UGC

It turns out, brands and consumers aren't as in sync as many experts have believed when it comes to user generated content. While many brands believe their consumers are ready to share user-generated content (UGC) to win contests, consumers say they aren't at that point. >>

Friday, May 06, 2016

How Facebook topic data is impacting social

Facebook topic data is still a new force in the social space. The data gives brands the ability to look at how consumers are engaging with posts and shares within Facebook, and that data can be rich in targeting options. >>

Thursday, May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. >>

Thursday, May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift items to consumers. Here are three tips for brands to use gifters' reviews to their benefit. >>

Thursday, May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. >>

Wednesday, May 04, 2016

Reports: Online crucial for SMBs

Two new reports out this week underline the importance of the Internet for small businesses. According to data from VistaPrint 1 in 3 consumers 'are unlikely' to shop with a small business that doesn't have a website. >>

Wednesday, May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. >>

Wednesday, May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. >>

Tuesday, May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. >>

Tuesday, May 03, 2016

Survey: SMBs report good start to 2016

During this Small Business Week, many SMBs have good things to talk about - especially where their income is concerned. According to new data out from Constant Contact most SMBs in their latest survey report they either met or exceeded their revenue goals for Q1 2016. >>

Monday, May 02, 2016

Poll: SMBs worried over benefits, pay

This week marks Small Business Week, a week when small businesses are recognized for their contributions to our cities and states. A new poll underlines some of the worries small business owners are dealing with as we head into the second half of 2016. >>

Monday, May 02, 2016

Expert: Tips for better small business expansion

Small Business Week is kicking off, and while many SMBs are focused on consumers in their town, there are some who are looking outside the confines of their zip codes. One expert offers three tips to improve small business expansion. >>

Monday, May 02, 2016

'Adblockalypse' now?

Are we heading towards an 'adblockalypse'? A new survey from Unruly reveals there is a real risk of consumers abandoning advertising if brands do not pay heed to the signals and adopt new strategies. >>

Monday, May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. >>

Friday, April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. >>

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