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BizReport : Advertising archives

Advertising archives

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Friday, December 27, 2019

4 trends to watch in digital for 2020

Digital brands may begin to see some changes in how business is done online in 2020, and at least one of those changes - the growth of voice search - may have a big impact on how brands engage with their client base. Here's what small businesses need to know about the changing digital landscape in 2020. >>

Thursday, December 26, 2019

Top 3 Tips for making your App Retargeting Creative Perform

Since the first banner ad ran 20+ years ago, there have been those in the marketing industry saying that digital ads couldn't be creative. So with the smaller screens on mobile phones, app retargeting ads definitely can't be creative, right? Actually, that's not the case and Alex Merutka from Craftsman+ and Leo Giel from YouAppi are here to give three tips for making your app retargeting ads more creative and effective. >>

Wednesday, December 25, 2019

Why B2Bers need to build stronger relationships

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing tough times ahead. But they don't have to. There are platforms and technology that B2Bers can adopt that will reduce the friction in buying Millennials avoid while keeping the importance of the B2B salesperson in tact. >>

Friday, December 20, 2019

From recession to impeachment, how DC's headlines may affect SMBs next year

Small businesses may be upbeat about their future, with many planning to expand in the New Year, and primarily optimistic about their financial future, rumblings out of Washington DC are still concerning to some. We asked a digital expert how small businesses might change in 2020. >>

Tuesday, December 17, 2019

The Amazon Effect to Google Maps, how brands can engage in 2020

January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search to engage consumers. Here are fourprediction for 2020. >>

Thursday, December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say social media is helpful to them in sourcing gift ideas. We're diving deeper into the report with Smartly.io's Robert Rothschild. >>

Friday, December 06, 2019

Top tips for better localized programmatic

The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to navigate. This is where localized programmatic spending comes in for marketers and brands. Here is how to improve brands' localized programmatic strategy. >>

Thursday, December 05, 2019

Experts: How to strengthen data strategy for the new year

Lead generation, whether through email and digital or offline measures, is key for business growth. But getting the right leads isn't as simple as it used to be. We asked digital experts for their insight into how brands can improve lead-gen and data use in 2020. >>

Tuesday, December 03, 2019

Three trends to watch in CX for 2020

The customer experience continues to be an integral part of brands' strategy, but providing a solid customer experience remains a struggle for some. Here are three ways brands may improve their CX strategy in 2020. >>

Tuesday, November 26, 2019

How to know your holiday campaign needs a pivot

Order values are down. Traffic is up. Email messaging seems to be falling on deaf ears except on certain days. Around the holidays merchants and brands are hyper-focused on how consumers are reacting to campaigns, but recognizing when campaigns are - and aren't - working remains a challenge for some. Here are four tips that will help brands recognize when their campaigns need a slight adjustment. >>

Monday, November 25, 2019

What merchants need to know about Black Friday 2018 to inform 2019 plans

Black Friday remains the unofficial kick-off to the holiday season, and although there are shopping days that are just as big now, Black Friday performance can determine how brands fare for the holiday season overall. Bluecore has released 2018 Black Friday data that merchants may be able to use to get this year's season off to a better start. >>

Friday, November 22, 2019

How YouTube is Opening the Door for Competitors like TikTok

As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape. And sites like TikTok, that are listening to their contributors, could begin making trouble for even long-standing hubs like YouTube. Here's what merchants and brands need to know: >>

Thursday, November 21, 2019

Top 3 tips for global marketing over 2019 holidays

With Chinese E-commerce giant Alibaba generating more than $38 Billion on Single's Day - November 11th - more than e-tailers will make on Black Friday/Cyber Monday weekend, marketers should be looking around the globe for customers and opportunities. For doing just that, here are 3 global marketing tips from Nisan Schitrit, VP Operations, APAC at Mobile marketing platform YouAppi.  >>

Wednesday, November 20, 2019

Studies connect social, mobile, buying

More and more consumers are turning to their mobile devices - and social media hubs - to find new products and even to make purchases. In fact about 80% of shoppers tell Leanplum they'll be shopping via mobile devices this holiday, and more than half of shoppers, according to Visenze, say they're specifically interested in using visual search to make purchase decisions. >>

Tuesday, November 19, 2019

Study: Americans feel fraud risk when calling custome r service

Two new reports highlight an issue for brands and customer service: the potential for an fear of fraud. First, from new data out from Sitel and CallMiner, a majority of Americans feel their personal information is 'at risk' when they make calls to customer service. >>

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