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BizReport : Advertising

Advertising

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Friday, April 24, 2015

Brands: How Chat-As-A-Service can work for you

'As A Service' options have been around for brands for decades, but the sector could become disrupted with chat soon. According to one expert chat-as-a-service has the potential to disrupt how brands communicate with customers. >>

Thursday, April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. >>

Thursday, April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. >>

Wednesday, April 22, 2015

Expert: Brands need localization as well as translation

Getting the language right is more than translating an ad from German to Dutch or English. That according to an expert in the field who suggests that brands looking at international expansion need to take into account the differences within the same languages. >>

Tuesday, April 21, 2015

Top 3 tips to ensure content is global-ready

To best reach an international audience and generate brand loyalty, organizations need to speak the language of the customer. Here are some valuable ways for marketers to achieve this: >>

Tuesday, April 21, 2015

Survey: SMBs missing out by not being online

New data out from research firm Clutch indicates a number of small businesses are missing out on customers simply because they aren't online. According to the data about one-quarter of SMBs don't have a website, and that about 10% have no plans to implement a website in the future. >>

Monday, April 20, 2015

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. >>

Monday, April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College. >>

Monday, April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research. >>

Sunday, April 19, 2015

Playlists the perfect target for brands on Spotify

Brands advertising on Spotify can now better target their ads to the mood of the listener with a new feature called Playlist Targeting. >>

Friday, April 17, 2015

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities. >>

Thursday, April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps. >>

Thursday, April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality of the consumer. >>

Thursday, April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing. >>

Wednesday, April 15, 2015

Survey: M:Commerce lagging behind fraudsters

Only about one-quarter (23%) of merchants currently accept mobile wallet payments according to the 2015 Mobile Payments & Fraud Survey, but the most interesting news: mobile fraud is accelerating faster than mobile retailers are implementing practices to stave that growth. >>

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