BizReport : Advertising

Advertising

Thursday, May 23, 2013

Release leaves power of the brand with the brand

A new release out from SYNQY Corporation leaves brands in charge of the 'brand experience' - even on sites not owned by that brand. Hosted in the cloud, this syndication service is one more way brands can ensure their message and experience remains set across the web. >>

Wednesday, May 22, 2013

PPA: Digital magazines boost demand for print editions

The Professional Publishers Association (PPA) in the U.K. has released the Tap Report that confirms there is a strong link between tablet ownership and magazine readership and that digital is not eroding the market for print editions. >>

Tuesday, May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for. Yankee Group suggest the virtual currency space will grow to more than $55 billion in 2017. >>

Tuesday, May 21, 2013

Social sharing call-to-action in digital ads drives consumer interaction

Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media. >>

Monday, May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television? >>

Monday, May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered. >>

Thursday, May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. >>

Wednesday, May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are up 2.5 times higher than in 2012 with nearly 21 million SmartVideos viewed in Q1 2013. >>

Wednesday, May 15, 2013

Drawbridge partners eXelate for mobile targeting

Drawbridge and eXelate are now working together for better mobile targeting. Through their new partnership eXelate's more than 8,000 segment targeting platform will be pushed to more devices through the Drawbridge cross device platform. Cross platform targeting is quickly buzzing up the charts as advertisers work to engage consumers where they live - on different devices. >>

Monday, May 13, 2013

How to choose the right cause for your brand

Brands have been participating in cause marketing since Bruce Burtch pioneered the concept in 1976 with the famous Marriott-March of Dimes campaign. Today's brands have even more ways to get involved, but one thing hasn't changed: causes and brands need to make sense together. >>

Monday, May 13, 2013

Two releases aim to simplify mobile, social for brands

Two new releases in the online space are aimed at helping retailers and small businesses better connect with their customer bases. >>

Friday, May 10, 2013

How cause marketing can impact your brand

Cause marketing is not new, it's one of the oldest forms of marketing around. Brands get involved with charitable causes for a variety of reasons, but the Internet and social networks make it even easier for a brand to show support; here's how that support can also help the brand. >>

Friday, May 10, 2013

How mobiles engage with ads?

With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens. >>

Thursday, May 09, 2013

Study: Couponers pushing product launches

Want your next product launch to have a bit more of a bang? Consider targeting digital coupon users as part of the campaign. That, according to new data out from Coupons.com which indicates that digital coupon users are some of the first to try new products - especially when coupons are offered. >>

Thursday, May 09, 2013

Tool from YANGAROO to simplify traffic, integrations

Online or offline one area that can hang up advertising traffic - as in, getting the ads to the right place at the right time - is the distribution system in place. Some systems require workers to enter information from form to form, increasing the risk that some aspect of that filing will be mis-entered. Enter a new solution from YANGAROO set up to simplify that process. >>