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BizReport : Advertising

Advertising

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Monday, January 23, 2017

Ad Roundup: Partnerships and a malware offer

In today's advertising roundup, two partnerships that focus on data quality, and a malware offering for online brands. >>

Monday, January 23, 2017

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. >>

Friday, January 20, 2017

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends - by using search terms like 'gluten free' or 'paleo diet'. >>

Friday, January 20, 2017

Expert: What marketers need to know about RegTech

Using data is nothing to new for savvy brands, but RegTech - or Regulatory Technology - can help brands better understand and utilize data. One expert explains. >>

Thursday, January 19, 2017

Expert: Consent, Identity key for businesses

There are many ways consumers can protect their information online, and there are many ways brands can protect customer information once a purchase has been made. However, with the number of data breaches, customers are losing faith in privacy and privacy protection. That's why, according to one expert, consent and identity are becoming even more important for brands. Here are four ways brands can help customers protect their identity. >>

Thursday, January 19, 2017

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. >>

Thursday, January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. >>

Thursday, January 19, 2017

Supermarkets, technology brands' marketing campaigns most effective

Which UK industry's marketing campaigns inspired, and which were the least effective, in 2016? New research commissioned by 3radical reveals what consumers think. >>

Wednesday, January 18, 2017

Survey: Recruiting a struggle for IT departments

IT may be a popular career path for Millennials as well as older adults, a growing number of IT professionals say it's hard to recruit people with the right set of skills for their company. That's the takeaway from the new "Money, Minds and the Masses: A Study of Cybersecurity Resource Limitations" report. >>

Wednesday, January 18, 2017

Study: Mobile consumers want control

The new year is a good time to change or update advertising strategy - especially in the mobile space - according to one new report. The data suggests allowing consumers to opt-in could increase their engagement. >>

Wednesday, January 18, 2017

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. >>

Tuesday, January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. >>

Monday, January 16, 2017

Ad Roundup: Retail, ad solutions launched

Three new releases into the digital space are geared toward helping retailers and other marketers better understand their customers while also managing the budget. >>

Friday, January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. >>

Friday, January 13, 2017

Expert: AI to help video distribution

Even if not a problem, per se, video distribution can become challenging to brands, especially with so many digital video options. Add that to which formats to use, topics for content creation, and where to curate, and video remains one of the biggest challenges for many brands. One expert offers tips for better video usage. >>

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