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BizReport : Advertising

Advertising

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Friday, October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration. >>

Thursday, October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've been instructed by fire departments, Campaigner is adding something new to the list that is specific to online marketers: reset your campaigns. >>

Thursday, October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way to do this. >>

Thursday, October 23, 2014

In a digital age Out of Home advertising memorable and complementary

Even the most digitally obsessed have down time and, when they're not glued to a device they take time to look around and absorb their surroundings. It's during that time, found a global research study, that Out of Home advertising plays a major role in driving consumer response and advertising. >>

Wednesday, October 22, 2014

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to write messages like 'you're the best' while detractors are more likely to leave long and detailed messages or comments about the brand. >>

Wednesday, October 22, 2014

Top 3 tips to create a solid cross-device strategy

There are two main goals of a cross-channel approach: to recognize the same people as they engage with social media, video, display and mobile ads from screen to screen to screen and to use the information from the interactions on any one screen, in real-time, to improve the interactions on all other screens. Achieving these goals will improve advertising results, eliminate waste, decrease advertising costs and drive greater return on ad spend. >>

Tuesday, October 21, 2014

Forecast: 27% of holiday buys could be 'lost' to abandoned carts

Just in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify mobile transactions and reduce fraudulent purchases. >>

Tuesday, October 21, 2014

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. >>

Tuesday, October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report. >>

Tuesday, October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks. >>

Monday, October 20, 2014

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer engagement. >>

Monday, October 20, 2014

Report: SMB owners optimistic about 2014 holidays

With Halloween around the corner most small business owners are already looking ahead to the holiday season, and according to one report most (76%) of SMB owners are optimistic that the holidays will increase their revenue lines. >>

Monday, October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors and misread their tastes and interests. >>

Friday, October 17, 2014

Top 3 tips to create a multi-channel strategy that works

Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages in an inbox or through a mobile app. >>

Friday, October 17, 2014

Top tips to improve ad performance

In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more efficient. >>

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