RSS feed Get our RSS feed

News by Topic


BizReport : Advertising

Advertising

1 2 3 4 5 ...
 

Friday, May 29, 2015

Ad Roundup: New tools to track, serve ads

In today's advertising roundup: three new releases to help brands better optimize their ad spend while ensuring campaigns are seen by customers. >>

Friday, May 29, 2015

How to maximize your content marketing strategy

Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. >>

Thursday, May 28, 2015

How for-profits can capitalize with non-profit strategy

Usually non-profit corporations have different strategies to reach donors than for-profit brands have to reach consumers. But, according to one expert, there are places these strategies can match up. >>

Thursday, May 28, 2015

Study IDs most important shopper for retailers

There are many different kinds of shoppers but only one is changing the face of retail. That's the takeaway from new data out from Texas A&M, Retail TouchPoints and CashStar. These shoppers are loyal, informed and ready to tell their friends about brands. >>

Wednesday, May 27, 2015

Study: Consumers text for customer support

Consumers are turning to social media, email and online chat for customer support, but one new report indicates they're also turning back to something: texting. According to new data out from OpenMarket and Zipwhip mobile messaging is becoming a go-to for consumers, even if they don't know that a business supports customer service via text. >>

Monday, May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? >>

Monday, May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. >>

Monday, May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors. >>

Monday, May 25, 2015

How non-profits are succeeding online

The online space can be a huge influencer for non-profits. Social media, video content and native ads can influence both new and old donors to re-engage with the brand. The key is creating the right strategy and, of course, execution. >>

Friday, May 22, 2015

Android ad blocking browser released by Adblock Plus

Bad news for advertisers, but good news for those who prefer their browsing experience not to be clogged up with ads - Adblock Plus has released its beta version of Adblock Browser, an Android browser that blocks ads by default. >>

Friday, May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. >>

Thursday, May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation. >>

Thursday, May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. >>

Wednesday, May 20, 2015

Mobile RoundUp: Releases, expansions for mobile brands

In today's mobile roundup are three moves that should bring mobile brands into firmer contact with their shoppers. Details in today's mobile roundup: >>

Wednesday, May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which finds most (59%) of SMBs 'don't see a return' on social media. >>

1 2 3 4 5 ...