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BizReport : Advertising


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Friday, October 21, 2016

Forecast: Holidays could be a boon to retailers

While most experts agree holiday shopping will likely only see increases of about 3%, one new report suggests that, because the season will be longer than usual, retailers may see larger revenue increases than that. >>

Friday, October 21, 2016

Top 3 tips to create stronger video content

Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three tips to create stronger video content. >>

Friday, October 21, 2016

Expert: Where retailers should focus this holiday season

With less than a month until the Thanksgiving Weekend and the official start to the holiday shopping season, one expert offers retailers advice on where to focus their advertising efforts for the remainder of the year. >>

Friday, October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto. >>

Thursday, October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics. >>

Wednesday, October 19, 2016

Koupon partnerships widen reach of loyalty programs

Recent partnerships from Koupon Media are shining the spotlight on a new trend in loyalty marketing: that consumers want options when it comes to both collecting and redeeming their loyalty program points. >>

Tuesday, October 18, 2016

Ecommerce Roundup: Releases could impact holiday sales

In today's ecommerce roundup, two new releases that could impact how small and medium sized retailers fare online this holiday season and beyond. >>

Tuesday, October 18, 2016

Top 3 tips to make more from your holiday ad spend

Before finalizing those holiday ad budgets, one expert offers three tips that could help brands make the most of the upcoming holiday shopping season. >>

Monday, October 17, 2016

What Amazon's incentivized review policy means for businesses

Recently, Amazon announced they would begin banning incentivized reviews for products on their site. The move has many small businesses wondering how the new policy will affect their business. One expert explains. >>

Friday, October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. >>

Friday, October 14, 2016

Top 3 tips to improve personalization

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy. >>

Thursday, October 13, 2016

Study: Multiple placements key to ad engagement

Marketers have long held that consumers need more than a single ad to engage with a brand. That theory has been backed up in new data from Bospar, which found that both men and women are more likely to click onto a site after seeing information about the company more than once. >>

Wednesday, October 12, 2016

Survey's ID SMB concerns leading up to election

Heading into the November election, small businesses continue to watch with interest to see which candidate will win the vote. Two recent Manta surveys identify areas of concern to small businesses. >>

Wednesday, October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. >>

Wednesday, October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report. >>

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